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Consolidated Statements of Operations - USD ($)
shares in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2020
Dec. 31, 2019
Income Statement [Abstract]    
Revenues, net $ 648,471 $ 428,358
Cost of revenues 343,374 239,387
Gross profit 305,097 188,971
Operating expenses:    
Marketing and sales 187,991 141,975
General and administrative 39,925 26,918
Research and development 5,955 3,864
Total operating expenses 233,871 172,757
Operating income 71,226 16,214
Other income (expense):    
Interest expense (4,654) (5,180)
Other income (expense), net (91) 545
Loss on extinguishment of debt (5,782) (6,299)
Change in fair value – warrant liabilities (59,418) (16,758)
Tax receivable agreement expense (34,155) (501)
Total other expense, net (104,100) (28,193)
Net loss before income taxes (32,874) (11,979)
Income tax benefit (expense) 43,749 (400)
Net income (loss) 10,875 (12,379)
Net income (loss) attributable to noncontrolling interest 7,087 (8,352)
Net income (loss) attributable to Purple Innovation, Inc. $ 3,788 $ (4,027)
Net income (loss) per share:    
Basic (in Dollars per share) $ 0.10 $ (0.40)
Diluted (in Dollars per share) $ 0.08 $ (0.40)
Weighted average common shares outstanding:    
Basic (in Shares) 39,219 10,006
Diluted (in Shares) 44,706 10,006