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Document And Entity Information - USD ($)
 12 Months Ended
Dec. 31, 2020
Mar. 08, 2021
Jun. 30, 2020
Document Information Line Items      
Entity Registrant Name PURPLE INNOVATION, INC.    
Trading Symbol PRPL    
Document Type 10-K/A    
Current Fiscal Year End Date --12-31    
Entity Public Float     $ 481,700,000
Amendment Flag true    
Amendment Description Purple Innovation, Inc. (the “Company”) is filing this amended Form 10-K/A (“Form 10-K/A”) to amend our Annual Report on Form 10-K for the year ended December 31, 2020, originally filed with the Securities and Exchange Commission (the “SEC”) on March 11, 2021 (the “Original Report”), to restate our consolidated financial statements and related footnote disclosures as of December 31, 2020 and 2019 and for the years then ended. This Form 10-K/A also amends certain other Items in the Original Report, as listed in “Items Amended in this Form 10-K/A” below.Restatement BackgroundOn April 12, 2012, the SEC released a public statement (the “SEC Statement”) informing market participants that warrants issued by special purpose acquisition companies (“SPACs”) may require classification as a liability of the entity measured at fair value, with changes in fair value each period reported in earnings. The Company previously classified its public warrants and sponsor warrants, which were issued in 2015, as equity. For a description of the terms of the pubic and sponsor warrants, please refer to the Company’s prospectus filed with the SEC on April 5, 2018, which relates to the resale from time to time, of among other things, these warrants and the shares of Class A common stock issuable upon exercise of these warrants.In light of the SEC Statement, on April 28, 2021, the Audit Committee of the Board of Directors of the Company, after considering the recommendations of management, concluded that the Company’s previously issued audited consolidated financial statements as of and for the years ended December 31, 2020 and 2019 and previously issued unaudited condensed consolidated financial statements as of and for the quarterly periods ended September 30, 2020 and 2019, June 30, 2020 and 2019 and March 31, 2020 and 2019 (collectively, the “Non-Reliance Periods”) should not be relied upon due to required corrections related to the accounting for warrants described in the SEC Statement.The SEC Statement discussed “certain features of warrants issued in SPAC transactions” that “may be common across many entities.” The SEC Statement indicated that when one or more of such features is included in a warrant, the warrant “should be classified as a liability measured at fair value, with changes in fair value each period reported in earnings.” Following consideration of the guidance in the SEC Statement, while the terms of the warrants as described in the Prospectus have not changed, the Company concluded the warrants do not meet the conditions to be classified in equity and instead, the warrants require liability classification under Accounting Standards Codification 815, “Derivatives and Hedging” (“ASC 815”). The Audit Committee, together with management, determined that the consolidated financial statements in the Non-Reliance Periods should be restated to reflect the warrants issued as a liability, with subsequent changes in their estimated fair value recorded as non-cash income or expense in each Non-Reliance Period. These restatements result in non-cash, non-operating financial statement corrections and will have no impact on the Company’s current or previously reported cash position, operating expenses or total operating, investing or financing cash flows.In connection with the restatement, management has re-evaluated the effectiveness of the Company’s disclosure controls and procedures and internal control over financial reporting as of December 31, 2020 based on the framework in “Internal Control-Integrated Framework (2013 framework)” issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Management has concluded that the Company’s disclosure controls and procedures and internal controls over financial reporting were not effective as of December 31, 2020, due to a material weakness in internal control over financial reporting. For a discussion of management’s consideration of our disclosure controls and procedures, internal controls over financial reporting, and the material weakness identified, see Part II, Item 9A, “Controls and Procedures” of this Form 10-K/A.    
Entity Central Index Key 0001643953    
Entity Current Reporting Status Yes    
Entity Voluntary Filers No    
Entity Filer Category Accelerated Filer    
Entity Well-known Seasoned Issuer No    
Document Period End Date Dec. 31, 2020    
Document Fiscal Year Focus 2020    
Document Fiscal Period Focus FY    
Entity Small Business true    
Entity Emerging Growth Company false    
Entity Shell Company false    
Document Annual Report true    
Document Transition Report false    
Entity File Number 001-37523    
Entity Incorporation, State or Country Code DE    
Entity Tax Identification Number 47-4078206    
Entity Address, Address Line One 4100 NORTH CHAPEL RIDGE ROAD    
Entity Address, Address Line Two SUITE 200    
Entity Address, City or Town LEHI    
Entity Address, State or Province UT    
Entity Address, Postal Zip Code 84043    
City Area Code (801)    
Local Phone Number 756-2600    
Title of 12(b) Security Class A Common Stock, par value $0.0001 per share    
Security Exchange Name NASDAQ    
Entity Interactive Data Current Yes    
Class A common stock      
Document Information Line Items      
Entity Common Stock, Shares Outstanding   66,279,570  
Class B common stock      
Document Information Line Items      
Entity Common Stock, Shares Outstanding   448,279