<SEC-DOCUMENT>0000899243-21-020559.txt : 20210525
<SEC-HEADER>0000899243-21-020559.hdr.sgml : 20210525
<ACCEPTANCE-DATETIME>20210525161609
ACCESSION NUMBER:		0000899243-21-020559
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20210521
FILED AS OF DATE:		20210525
DATE AS OF CHANGE:		20210525

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			COLISEUM CAPITAL PARTNERS, L.P.
		CENTRAL INDEX KEY:			0001356974
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37523
		FILM NUMBER:		21960795

	BUSINESS ADDRESS:	
		STREET 1:		105 ROWAYTON AVENUE
		CITY:			ROWAYTON
		STATE:			CT
		ZIP:			06853
		BUSINESS PHONE:		203-883-0100

	MAIL ADDRESS:	
		STREET 1:		105 ROWAYTON AVENUE
		CITY:			ROWAYTON
		STATE:			CT
		ZIP:			06853

	FORMER NAME:	
		FORMER CONFORMED NAME:	COLISEUM CAPITAL PARTNERS L P
		DATE OF NAME CHANGE:	20060322

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Coliseum Capital, LLC
		CENTRAL INDEX KEY:			0001409585
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37523
		FILM NUMBER:		21960796

	BUSINESS ADDRESS:	
		STREET 1:		105 ROWAYTON AVENUE
		CITY:			ROWAYTON
		STATE:			CT
		ZIP:			06853
		BUSINESS PHONE:		212-488-5555

	MAIL ADDRESS:	
		STREET 1:		105 ROWAYTON AVENUE
		CITY:			ROWAYTON
		STATE:			CT
		ZIP:			06853

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Coliseum Capital Management, LLC
		CENTRAL INDEX KEY:			0001409751
		STATE OF INCORPORATION:			DE

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37523
		FILM NUMBER:		21960798

	BUSINESS ADDRESS:	
		STREET 1:		105 ROWAYTON AVENUE
		CITY:			ROWAYTON
		STATE:			CT
		ZIP:			06853
		BUSINESS PHONE:		203-883-0100

	MAIL ADDRESS:	
		STREET 1:		105 ROWAYTON AVENUE
		CITY:			ROWAYTON
		STATE:			CT
		ZIP:			06853

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Coliseum Capital Co-Invest III, L.P.
		CENTRAL INDEX KEY:			0001807345
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37523
		FILM NUMBER:		21960793

	BUSINESS ADDRESS:	
		STREET 1:		105 ROWAYTON AVENUE
		CITY:			ROWAYTON
		STATE:			CT
		ZIP:			06853
		BUSINESS PHONE:		203-883-0100

	MAIL ADDRESS:	
		STREET 1:		105 ROWAYTON AVENUE
		CITY:			ROWAYTON
		STATE:			CT
		ZIP:			06853

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Gray Adam
		CENTRAL INDEX KEY:			0001454123

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37523
		FILM NUMBER:		21960792

	MAIL ADDRESS:	
		STREET 1:		105 ROWAYTON AVENUE
		CITY:			ROWAYTON
		STATE:			CT
		ZIP:			06853

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Shackelton Christopher S
		CENTRAL INDEX KEY:			0001430708

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37523
		FILM NUMBER:		21960797

	MAIL ADDRESS:	
		STREET 1:		105 ROWAYTON AVENUE
		CITY:			ROWAYTON
		STATE:			CT
		ZIP:			06853

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Coliseum Co-Invest Debt Fund, L.P.
		CENTRAL INDEX KEY:			0001670736
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37523
		FILM NUMBER:		21960794

	BUSINESS ADDRESS:	
		STREET 1:		METRO CENTER, 1 STATION PLACE
		STREET 2:		7TH FLOOR SOUTH
		CITY:			STAMFORD
		STATE:			CT
		ZIP:			06902-6800
		BUSINESS PHONE:		203-883-0100

	MAIL ADDRESS:	
		STREET 1:		METRO CENTER, 1 STATION PLACE
		STREET 2:		7TH FLOOR SOUTH
		CITY:			STAMFORD
		STATE:			CT
		ZIP:			06902-6800

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Purple Innovation, Inc.
		CENTRAL INDEX KEY:			0001643953
		STANDARD INDUSTRIAL CLASSIFICATION:	HOUSEHOLD FURNITURE [2510]
		IRS NUMBER:				474078206
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		4100 N. CHAPEL RIDGE RD
		STREET 2:		SUITE 200
		CITY:			LEHI
		STATE:			UT
		ZIP:			84043
		BUSINESS PHONE:		801-756-2600

	MAIL ADDRESS:	
		STREET 1:		4100 N. CHAPEL RIDGE RD
		STREET 2:		SUITE 200
		CITY:			LEHI
		STATE:			UT
		ZIP:			84043

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Global Partner Acquisition Corp.
		DATE OF NAME CHANGE:	20150602
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2021-05-21</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001643953</issuerCik>
        <issuerName>Purple Innovation, Inc.</issuerName>
        <issuerTradingSymbol>PRPL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001409751</rptOwnerCik>
            <rptOwnerName>Coliseum Capital Management, LLC</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>105 ROWAYTON AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>ROWAYTON</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06853</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001430708</rptOwnerCik>
            <rptOwnerName>Shackelton Christopher S</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>105 ROWAYTON AVE.</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>ROWAYTON</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06853</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001409585</rptOwnerCik>
            <rptOwnerName>Coliseum Capital, LLC</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>105 ROWAYTON AVE.</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>ROWAYTON</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06853</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001356974</rptOwnerCik>
            <rptOwnerName>COLISEUM CAPITAL PARTNERS, L.P.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>105 ROWAYTON AVE.</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>ROWAYTON</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06853</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001670736</rptOwnerCik>
            <rptOwnerName>Coliseum Co-Invest Debt Fund, L.P.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>105 ROWAYTON AVE.</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>ROWAYTON</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06853</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001807345</rptOwnerCik>
            <rptOwnerName>Coliseum Capital Co-Invest III, L.P.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>105 ROWAYTON AVE.</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>ROWAYTON</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06853</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001454123</rptOwnerCik>
            <rptOwnerName>Gray Adam</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>105 ROWAYTON AVE.</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>ROWAYTON</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06853</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class A Common Stock (&quot;Common Stock&quot;)</value>
            </securityTitle>
            <transactionDate>
                <value>2021-05-21</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>7308792</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>30.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>8235943</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnotes</value>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                    <footnoteId id="F4"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-05-21</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F5"/>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>2969</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.00</value>
                    <footnoteId id="F5"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>8238912</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnotes</value>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                    <footnoteId id="F4"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Sale of shares pursuant to an underwritten registered public offering.  These securities sold were held by CCP (as defined below), COC (as defined below) and a separate account investment advisory client of CCM (the &quot;Separate Account&quot;).</footnote>
        <footnote id="F2">The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (&quot;CCP&quot;), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (&quot;CC&quot;), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (&quot;CCM&quot;), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (&quot;CCC III&quot;), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. (&quot;COC&quot; and together with CCP and CCC III, the &quot;Funds&quot;), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account.</footnote>
        <footnote id="F3">Christopher Shackelton (&quot;Shackelton&quot;) and Adam Gray (&quot;Gray&quot;) are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.</footnote>
        <footnote id="F4">Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 4,942,848; 0; 1,734,476; and 1,561,588 shares of Common Stock, respectively.</footnote>
        <footnote id="F5">The Common Stock was received by Gray in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to CCP.</footnote>
    </footnotes>

    <remarks>Gray is a director of the Issuer. As a result, the following persons may be deemed directors by deputization of the Issuer solely for purposes of Section 16 of the Securities Exchange Act of 1934, as amended: CCM, CC, CCP, COC, CCC III and Shackelton.</remarks>

    <ownerSignature>
        <signatureName>Gray is a director of the Issuer. As a result, the following persons may be deemed directors by deputization of the Issuer solely for purposes of Section 16 of the Securities Exchange Act of 1934, as amended: CCM, CC, CCP, COC, CCC III and Shackelton.</signatureName>
        <signatureDate>2021-05-25</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Coliseum Capital, LLC, By: /s/ Chivonne Cassar, Chivonne Cassar, Attorney-in-fact</signatureName>
        <signatureDate>2021-05-25</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Coliseum Capital Partners, L.P., By: Coliseum Capital, LLC, its General Partner, By: /s/ Chivonne Cassar, Chivonne Cassar, Attorney-in-fact</signatureName>
        <signatureDate>2021-05-25</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Coliseum Co-Invest Debt Fund, L.P., By: Coliseum Capital, LLC, its General Partner, By: /s/ Chivonne Cassar, Chivonne Cassar, Attorney-in-fact</signatureName>
        <signatureDate>2021-05-25</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Coliseum Capital Co-Invest III, L.P., By: Coliseum Capital, LLC, its General Partner, By: /s/ Chivonne Cassar, Chivonne Cassar, Attorney-in-fact</signatureName>
        <signatureDate>2021-05-25</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Adam Gray, By: /s/ Chivonne Cassar, Chivonne Cassar, Attorney-in-fact</signatureName>
        <signatureDate>2021-05-25</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Christopher Shackelton, By: /s/ Chivonne Cassar, Chivonne Cassar, Attorney-in-fact</signatureName>
        <signatureDate>2021-05-25</signatureDate>
    </ownerSignature>
</ownershipDocument>
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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
