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Document and Entity Information
May 18, 2021
Cover [Abstract]  
Amendment Flag false
Entity Central Index Key 0001643953
Document Type 8-K
Document Period End Date May 18, 2021
Entity Registrant Name Purple Innovation, Inc.
Entity Incorporation State Country Code DE
Entity File Number 001-37523
Entity Tax Identification Number 47-4078206
Entity Address, Address Line One 4100 North Chapel Ridge Road
Entity Address, Address Line Two Suite 200
Entity Address, City or Town Lehi
Entity Address, State or Province UT
Entity Address, Postal Zip Code 84043
City Area Code (801)
Local Phone Number 756-2600
Written Communications false
Soliciting Material false
Pre Commencement Tender Offer false
Pre Commencement Issuer Tender Offer false
Security 12b Title Class A Common Stock, par value $0.0001 per share
Trading Symbol PRPL
Security Exchange Name NASDAQ
Entity Emerging Growth Company false