<SEC-DOCUMENT>0001213900-22-017178.txt : 20220401
<SEC-HEADER>0001213900-22-017178.hdr.sgml : 20220401
<ACCEPTANCE-DATETIME>20220401071100
ACCESSION NUMBER:		0001213900-22-017178
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20220401
DATE AS OF CHANGE:		20220401

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Purple Innovation, Inc.
		CENTRAL INDEX KEY:			0001643953
		STANDARD INDUSTRIAL CLASSIFICATION:	HOUSEHOLD FURNITURE [2510]
		IRS NUMBER:				474078206
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37523
		FILM NUMBER:		22795808

	BUSINESS ADDRESS:	
		STREET 1:		4100 N. CHAPEL RIDGE RD
		STREET 2:		SUITE 200
		CITY:			LEHI
		STATE:			UT
		ZIP:			84043
		BUSINESS PHONE:		801-756-2600

	MAIL ADDRESS:	
		STREET 1:		4100 N. CHAPEL RIDGE RD
		STREET 2:		SUITE 200
		CITY:			LEHI
		STATE:			UT
		ZIP:			84043

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Global Partner Acquisition Corp.
		DATE OF NAME CHANGE:	20150602
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEFA14A
<SEQUENCE>1
<FILENAME>ea157426-defa14a_purple.htm
<DESCRIPTION>DEFINITIVE ADDITIONAL MATERIALS
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 2pt 0 0; text-align: center"><B>UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: center"><B>SCHEDULE 14A<BR>
(RULE&nbsp;14a-101)<BR>
SCHEDULE 14A INFORMATION</B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Proxy Statement Pursuant to Section&nbsp;14(a)<BR>
of the Securities Exchange Act of 1934</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B></B></P>

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  <TD STYLE="width: 33%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Filed by Registrant</font></TD>
  <TD STYLE="width: 67%">&#9746;&nbsp;</TD></TR>
<TR STYLE="vertical-align: top; text-align: left">
  <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Filed by a Party other than the Registrant</font></TD>
  <TD>&#9744;&nbsp;</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: justify">Check the appropriate box:</P>

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    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Preliminary Proxy Statement.</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&#9744;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Confidential, for Use of the Commission Only (as permitted by Rule&nbsp;14a-6(e)(2))</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&#9744;<FONT STYLE="font-family: Wingdings 2; font-size: 10pt"></FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Definitive Proxy Statement</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&#9746;<FONT STYLE="font-family: Wingdings 2; font-size: 10pt"></FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Definitive Additional Materials</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&#9744;<FONT STYLE="font-family: Wingdings 2; font-size: 10pt"></FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Soliciting Material Under Rule&nbsp;14a-12</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: center"><B>PURPLE INNOVATION, INC.<BR>
(Name of Registrant as Specified In Its Charter)</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 8pt 0 0; text-align: center">_____________________________________________________________<BR>
<B>(Name of Person(s) Filing Proxy Statement, if other than the Registrant)&nbsp;</B></P>

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<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
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    <TD COLSPAN="2" STYLE="padding-bottom: 2.25pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Payment of Filing Fee (Check the appropriate box):</FONT></TD></TR>
  <TR STYLE="vertical-align: bottom">
    <TD STYLE="width: 0.25in; padding-bottom: 2.25pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9746;</FONT></TD>
    <TD STYLE="padding-bottom: 2.25pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">No fee required.</FONT></TD></TR>
  <TR STYLE="vertical-align: bottom">
    <TD STYLE="padding-bottom: 2.25pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9744;</FONT></TD>
    <TD STYLE="padding-bottom: 2.25pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Fee paid previously with preliminary materials:</FONT></TD></TR>
  <TR STYLE="vertical-align: bottom">
    <TD STYLE="padding-bottom: 2.25pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9744;</FONT></TD>
    <TD STYLE="padding-bottom: 2.25pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Fee computed on table in exhibit required by Item&nbsp;25(b)&nbsp;per Exchange&nbsp;Act Rules 14a-6(i)(1)&nbsp;and&nbsp;0-11.</FONT></TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: center; margin-top: 1.1pt; margin-bottom: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 1.1pt 17.35pt 0 17.25pt; text-align: center"><B>IMPORTANT NOTICE REGARDING
THE AVAILABILITY OF PROXY MATERIALS</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 5.95pt 17.3pt 0 17.35pt; text-align: center"><B>FOR THE SHAREHOLDER MEETING
TO BE HELD ON MAY 17, 2022</B></P>

<P STYLE="text-align: justify; font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0.05pt; margin-right: 0; margin-bottom: 0; text-align: justify"><B>The Annual Meeting of Stockholders
of Purple Innovation, Inc. will be held on Tuesday May 17, 2022, at 10:00 a.m. (Mountain Time). This year&rsquo;s meeting will be conducted
exclusively via a live audio webcast. To attend and vote at the Annual Meeting, you must register in advance at https:// register.proxypush.com/PRPL
prior to the deadline of May 13, 2022, at 5:00 p.m. Eastern Time. If you hold your shares of common stock as a record holder (i.e. shares
are in your name), you can register to attend by using the control number found on this Notice of Availability. If you hold your shares
in &ldquo;street name&rdquo; (i.e. shares held by a broker, bank or other nominee), you will receive a control number from your broker,
bank or other nominee which you can use to register. In either case, once you have registered to attend, you will receive further instructions
via email, including your unique URL link that will allow you access to the Annual Meeting and will permit you to submit questions.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0.55pt 0 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0.05pt 17.35pt 0; text-align: center"><B>PROXY STATEMENT, 2021 ANNUAL REPORT
ON FORM 10-K AS AMENDED, NOTICE OF ANNUAL MEETING AND PROXY CARD ARE AVAILABLE AT:</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 5.95pt 17.35pt 0; text-align: center"><B>http://www.pstvote.com/purple2022</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 0; margin-right: 0; margin-bottom: 0">Dear Stockholder:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0.5pt 0 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 0; margin-right: 14.45pt; margin-bottom: 0">The 2022 Annual Meeting of Stockholders of Purple Innovation,
Inc. has been called to consider and act upon the following matters:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0.1pt 0 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 6pt; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 100pt; text-align: right">Proposal No. 1:</TD><TD STYLE="width: 5pt"></TD><TD STYLE="text-align: justify">Election of Directors: Pano Anthos, Robert DeMartini, Gary DiCamillo, Adam Gray, Claudia
Hollingsworth, Paul Zepf and Dawn Zier.</TD>
</TR></TABLE>

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<TD STYLE="width: 100pt; text-align: right">Proposal No. 2:</TD><TD STYLE="width: 5pt"></TD><TD STYLE="text-align: justify">Advisory approval of our executive compensation.</TD>
</TR></TABLE>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 6pt; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 100pt; text-align: right">Proposal No. 3:</TD><TD STYLE="width: 5pt"></TD><TD STYLE="text-align: justify">The ratification of the Audit Committee&rsquo;s appointment of BDO USA, LLP as our independent
registered public accounting firm for the year ending December 31, 2022.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0.1pt 0 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 0; margin-right: 0; margin-bottom: 0">Our Board of Directors recommends a vote &ldquo;FOR&rdquo;
Proposals 1, 2 and 3.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0.55pt 0 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 0; margin-right: 0; margin-bottom: 0"><B>This is not
a ballot. You cannot use this notice to vote your shares.</B> This communication presents only an overview of the more complete proxy
materials which contain important information and are available to you on-line or by mail. Complete proxy materials, including the proxy
statement, annual report, and proxy card, are available to you on-line at <B>http://www.pstvote.com/ purple2022</B> or upon your request
by e-mail or first class mail. We encourage you to access and review all the important information contained in the proxy materials before
voting.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 5.85pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 5.85pt"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 5.85pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 2.3pt; margin-right: 0; margin-bottom: 0">You may vote on-line, by mail or via the internet during
the Annual Meeting. If you wish to vote on-line, you will need your &ldquo;<B>Shareholder Control Number</B>&rdquo; (which can be found in the bottom right-hand corner of this Notice of Availability) and the web address,
all of which will be included with or on the proxy card located on the internet website stated above or mailed to you at your
request. No other personal information will be required to vote in this manner. If you wish to vote by mail, simply print out the
proxy card located on the Internet website stated above, mark the proxy card accordingly, sign and return it to us at the address
indicated on the proxy card. If you wish to vote via the internet at the Annual Meeting of Stockholders, you must register in
advance at <I>https://register.proxypush.com/PRPL </I>prior to the deadline of May 13, 2021, at 5:00 p.m. Eastern Time. Your proxy
card will not be used if you vote at the Annual Meeting. Additional information about attending and voting at the Annual Meeting is
available in the Proxy Statement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0.05pt 17.35pt 0 17pt; text-align: center">Important Notice Regarding
the Availability of Proxy Materials</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 6pt 17pt 0 17.35pt; text-align: center"><B>For the Stockholder Meeting to
be Held on May 17, 2022</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;&nbsp;</B></P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 77.9pt"></TD><TD STYLE="width: 20.4pt">1.</TD><TD STYLE="text-align: justify; padding-right: 16.75pt">This communication presents only an overview of the more complete proxy materials
that are available to you on the Internet. We encourage you to access and review all the important information contained in the proxy
materials before voting.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0.05pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 77.85pt"></TD><TD STYLE="width: 18.25pt">2.</TD><TD STYLE="padding-right: 33.75pt">The Proxy Statement, 2021 Annual Report on Form 10-K as amended, Notice of Annual Meeting and proxy card
                                                                  are available at <B>hppt://www.pstvote.com/purple2022</B>.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 77.85pt"></TD><TD STYLE="width: 18.25pt">3.</TD><TD STYLE="padding-right: 9.3pt">If you want to receive a paper or e-mail copy of these documents, you must request one. There is no charge
to you for requesting a copy. Please make your request for a copy as instructed below on or before April 11, 2022, to facilitate timely
delivery.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 41.9pt">To request a paper copy of these items either:</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 5.75pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 59.85pt"></TD><TD STYLE="width: 16pt"><FONT STYLE="font-family: Symbol">&middot;</FONT></TD><TD>Call our toll-free
                                            number &ndash; 866-223-0448; or</TD></TR></TABLE>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 5.85pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 59.85pt"></TD><TD STYLE="width: 16pt"><FONT STYLE="font-family: Symbol">&middot;</FONT></TD><TD>Visit our website at
                                            <B>http://www.pstvote.com/purple2022</B>; or</TD></TR></TABLE>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 5.85pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 59.85pt"></TD><TD STYLE="width: 16pt"><FONT STYLE="font-family: Symbol">&middot;</FONT></TD><TD>Send us an e-mail at
                                            info@philadelphiastocktransfer.com.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0.55pt 0 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 2.95pt; margin-right: 0; margin-bottom: 0">Please clearly identify the items you are requesting,
your Bank name, and your name along with the Shareholder Control Number located in the lower right-hand corner of this notice and the
name and address to which the materials should be mailed.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin-top: 0.05pt; margin-right: 0; margin-bottom: 0; text-align: left">By Order of the Board of Directors</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 0.05pt; margin-right: 0; margin-bottom: 0">Casey K. McGarvey</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 5.9pt; margin-right: 0; margin-bottom: 0">Chief Legal Officer &amp; Corporate Secretary</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 5.9pt; margin-right: 0; margin-bottom: 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 5.9pt; margin-right: 0; margin-bottom: 0">&nbsp;</P>

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