<SEC-DOCUMENT>0001213900-23-049634.txt : 20230616
<SEC-HEADER>0001213900-23-049634.hdr.sgml : 20230616
<ACCEPTANCE-DATETIME>20230616160231
ACCESSION NUMBER:		0001213900-23-049634
CONFORMED SUBMISSION TYPE:	S-8
PUBLIC DOCUMENT COUNT:		5
FILED AS OF DATE:		20230616
DATE AS OF CHANGE:		20230616
EFFECTIVENESS DATE:		20230616

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Purple Innovation, Inc.
		CENTRAL INDEX KEY:			0001643953
		STANDARD INDUSTRIAL CLASSIFICATION:	HOUSEHOLD FURNITURE [2510]
		IRS NUMBER:				474078206
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		S-8
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-272712
		FILM NUMBER:		231020877

	BUSINESS ADDRESS:	
		STREET 1:		4100 N. CHAPEL RIDGE RD
		STREET 2:		SUITE 200
		CITY:			LEHI
		STATE:			UT
		ZIP:			84043
		BUSINESS PHONE:		801-756-2600

	MAIL ADDRESS:	
		STREET 1:		4100 N. CHAPEL RIDGE RD
		STREET 2:		SUITE 200
		CITY:			LEHI
		STATE:			UT
		ZIP:			84043

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Global Partner Acquisition Corp.
		DATE OF NAME CHANGE:	20150602
</SEC-HEADER>
<DOCUMENT>
<TYPE>S-8
<SEQUENCE>1
<FILENAME>ea180405-s8_purpleinnov.htm
<DESCRIPTION>REGISTRATION STATEMENT
<TEXT>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">As
filed with the Securities and Exchange Commission on June 16, 2023</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Registration
No. 333-__________</FONT></FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>UNITED
STATES</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>SECURITIES
AND EXCHANGE COMMISSION</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Washington,
D.C.&nbsp; 20549</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

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<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>FORM
S-8</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>REGISTRATION
STATEMENT</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>UNDER</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>THE
SECURITIES ACT OF 1933</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B></B></FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>

<P STYLE="text-align: center; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"></P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: center; margin-top: 0pt; margin-bottom: 0pt"></P>

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<P STYLE="font: 24pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Purple
Innovation, Inc.</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Exact
name of registrant as specified in its charter)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 49%; border-bottom: black 1.5pt solid; padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Delaware</B></FONT></TD>
    <TD STYLE="width: 2%; padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 49%; border-bottom: black 1.5pt solid; padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>47-4078206</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(State
    or other jurisdiction of <BR>
incorporation or organization)</FONT></TD>
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(I.R.S.
    Employer <BR>
Identification No.)</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>4100
    North Chapel Ridge Rd., Suite 200</B></FONT></TD>
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1.5pt solid; padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Lehi,
    Utah</B></FONT></TD>
    <TD STYLE="padding: 0.25pt 0.25pt 1.5pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="border-bottom: Black 1.5pt solid; padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>84043</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Address
    of Principal Executive Offices)</FONT></TD>
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-top: 0.25pt; padding-right: 0.25pt; padding-left: 0.25pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Zip
    Code)</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>AMENDED
AND RESTATED 2017 EQUITY INCENTIVE PLAN</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Full
title of the plan)</FONT></P>

<P STYLE="text-align: center; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Casey
K. McGarvey</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Chief
Legal Officer</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>4100
North Chapel Ridge Road, Suite 200</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Lehi,
UT 84043</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Name,
address of agent for service)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>(801)
756-2600</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Telephone
number,&nbsp;including area code,</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">of
agent for service)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B><I>Copies
to:</I></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Nolan
S. Taylor</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>David
Marx</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>111
South Main Street, Suite 2100</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Salt
Lake City, UT 84111</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>(801)
933-7360</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="text-align: justify; font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Indicate
by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting
company, or an emerging growth company.&nbsp; See definitions of &ldquo;large accelerated filer,&rdquo; &ldquo;accelerated filer,&rdquo;
&ldquo;smaller reporting company,&rdquo; and &ldquo;emerging growth company&rdquo; in Rule 12b-2 of the Exchange Act.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 10%; padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 24%; padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Large accelerated
    filer</FONT></TD>
    <TD STYLE="width: 11%; padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9744;</FONT></TD>
    <TD STYLE="width: 29%; padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Smaller reporting
    company</FONT></TD>
    <TD STYLE="width: 26%; padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9746;</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Accelerated filer</FONT></TD>
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9746;</FONT></TD>
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Emerging growth company</FONT></TD>
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9744;</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding: 0.25pt; text-indent: 0.35pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Non-accelerated
    filer</FONT></TD>
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9744;</FONT></TD>
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="text-align: justify; font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 7(a)(2)(B) of the Securities Act. &#9744;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"></FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>EXPLANATORY
NOTE</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">This
Registration Statement on Form S-8 is being filed by Purple Innovation, Inc. (the &ldquo;Company&rdquo; or the &ldquo;Registrant&rdquo;)
for the purpose of increasing the number of securities of the same class as other securities for which a Registration Statement on Form
S-8 relating to the same benefit plan is effective. This Registration Statement on Form S-8 registers the offer and sale of an additional
3,800,000 shares of Class A common stock of the company, par value $0.0001 (the &ldquo;Common Stock&rdquo;) for issuance under the Company&rsquo;s
Amended and Restated 2017 Equity Incentive Plan (the &ldquo;Plan&rdquo;). The Registrant previously registered shares of Common Stock
for issuance under the Plan on April 10, 2018 (Commission File No. 333-224220) (the &ldquo;Prior Registration Statement&rdquo;). This
Registration Statement relates to securities of the same class as that to which the Prior Registration Statement relates and is filed
in accordance with General Instruction E to Form S-8. Accordingly, pursuant to General Instruction E, the Company hereby incorporates
by reference herein the contents of the Prior Registration Statement and hereby deems such contents to be a part hereof, except as otherwise
updated or modified by this Registration Statement.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>PART
II</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>INFORMATION
REQUIRED IN THE REGISTRATION STATEMENT</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 48px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Item 3.</B></FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Incorporation of Documents by Reference.</B></FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">The
following documents of the Company filed with the Securities and Exchange Commission (the &ldquo;Commission&rdquo;) are incorporated herein
by reference:</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
  <TR>
    <TD STYLE="width: 48px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top; width: 48px; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(a)</FONT></TD>
    <TD STYLE="vertical-align: top; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">the
    Company&rsquo;s Annual Report on <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023021852/f10k2022_purpleinn.htm">Form 10-K</A> for the fiscal year ended December 31, 2022, as amended on the <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023034620/f10k2022a1_purpleinnov.htm">Form 10-K/A</A> filed with the Commission
    on May 1, 2023;</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
  <TR>
    <TD STYLE="width: 48px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top; width: 48px; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(b)</FONT></TD>
    <TD STYLE="vertical-align: top; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">the
    Company&rsquo;s definitive proxy statement on <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023042371/def14a0323_purple.htm">Schedule 14A</A> filed on May 23, 2022;</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
  <TR>
    <TD STYLE="width: 48px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top; width: 48px; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(c)</FONT></TD>
    <TD STYLE="vertical-align: top; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">the
    Company&rsquo;s Quarterly Report on <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023038113/f10q0323_purple.htm">Form 10-Q</A> for the quarter ended March 31, 2023;</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
  <TR>
    <TD STYLE="width: 48px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top; width: 48px; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(d)</FONT></TD>
    <TD STYLE="vertical-align: top; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">the
    Company&rsquo;s Current Reports on Form 8-K filed with the Commission on <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023001747/ea171456-8k_purpleinnov.htm">January 9, 2023</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023003598/ea171899-8k_purpleinnov.htm">January 19, 2023</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000119312523032879/d458708d8k.htm">February 10, 2023</A> (other than
    Item 2.02), <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000119312523032859/d389586d8k.htm">February 10, 2023</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000119312523035198/d429624d8k.htm">February 13, 2023</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023011131/ea173509-8k_purpleinn.htm">February 14, 2023</A> (other than Item 7.01), <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023013019/ea173932-8k_purpleinnov.htm">February 21, 2023</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023021782/ea175595-8k_purple.htm">March 21, 2023</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023029560/ea176891-8k_purple.htm">April 13, 2023</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023031081/ea177147-8k_purple.htm">April 19, 2023</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023031721/ea177280-8k_purple.htm">April 21, 2023</A>, and <A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/ea177535-8k_purple.htm">April 28, 2023</A>; and</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
  <TR>
    <TD STYLE="width: 48px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top; width: 48px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(e)</FONT></TD>
    <TD STYLE="vertical-align: top; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">the
    description of the Registrant&rsquo;s Common Stock filed as&nbsp;<A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023021852/f10k2022ex4-3_purpleinn.htm">Exhibit 4.3</A>&nbsp;of the Form 10-K for the fiscal year ended December
    31, 2022 filed with the Commission on March 22, 2023, and any amendment or report filed with the Commission for the purpose of updating
    the description.</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">All
documents subsequently filed by the Company pursuant to Sections 13(a), 13(c), 14 and 15(d) of the Exchange, prior to the filing of a
post-effective amendment which indicates that all securities offered hereby have been sold or which deregisters all securities then remaining
unsold, shall be deemed to be incorporated by reference into this Registration Statement and to be a part hereof from the date of filing
of such documents; provided, however, that documents or information deemed to have been furnished and not filed in accordance with Commission
rules shall not be deemed incorporated by reference into this Registration Statement.&nbsp; Any statement contained in a document incorporated
or deemed to be incorporated by reference herein shall be deemed to be modified or superseded to the extent that a statement contained
herein or in any other subsequently filed document which also is or is deemed to be incorporated by reference herein modifies or supersedes
such statement. Any such statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute
a part of this registration statement.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 48px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Item 8.</B></FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Exhibits.</B></FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: bottom">
    <TD STYLE="border-bottom: Black 1.5pt solid; padding: 0; text-align: left; width: 9%; text-indent: 0; vertical-align: top"><P STYLE="text-align: left; font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Exhibit
                                                                                                                               No.</B></FONT></P></TD>
    <TD STYLE="padding: 0; width: 1%; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding: 0; border-bottom: Black 1.5pt solid; width: 90%; text-align: center; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Description
    of Exhibit</B></FONT></TD></TR>
  <TR>
    <TD STYLE="padding: 0; text-align: left; text-indent: 0; vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-indent: 0; vertical-align: top; padding: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR STYLE="background-color: rgb(204,238,255)">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">4.1</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: justify; text-indent: 0; vertical-align: top; padding: 0"><A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390019022138/f10q0919ex3-1_purple.htm"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Second
    Amended and Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.1 to the Quarterly Report on Form 10-Q
    (File No. 001-37523) filed with the Commission on November 6, 2019).</FONT></A></TD></TR>
  <TR STYLE="background-color: White">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">4.2</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: justify; text-indent: 0; vertical-align: top; padding: 0"><A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023031721/ea177280ex3-1_purple.htm"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Third
    Amended and Restated Bylaws (incorporated by reference to Exhibit 3.1 to the Current Report on Form 8-K (File No. 001-37523) filed
    with the Commission on April 21, 2023).</FONT></A></TD></TR>
  <TR STYLE="vertical-align: top; background-color: rgb(204,238,255)">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">4.3</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: justify; text-indent: 0; padding: 0"><A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390022059147/ea166278ex3-1_purple.htm"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Certificate
    of Designation of the Series A Junior Participating Preferred Stock of the Company, dated September 26, 2022 (incorporated by reference
    to Exhibit 3.1 to the Current Report on Form 8-K (File No. 001-37523) filed with the SEC on September 27, 2022).</FONT></A></TD></TR>
  <TR STYLE="vertical-align: top; background-color: White">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">4.4</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0; text-align: justify"><A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023011131/ea173509ex3-1_purpleinn.htm"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Certificate
    of Designation of Proportional Representation Preferred Linked Stock (incorporated by reference to Exhibit 3.1 to the Current Report
    on Form 8-K (File No. 001-37523) filed with the Commission on February 14, 2023).</FONT></A></TD></TR>
  <TR STYLE="vertical-align: top; background-color: rgb(204,238,255)">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">4.5</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0; text-align: justify"><A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/ea177535ex3-1_purple.htm"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Certificate
    of Elimination of Series A Junior Participating Preferred Stock (incorporated by reference to Exhibit 3.1 to the Current Report on
    Form 8-K (File No. 001-37523) filed with the Commission on April 28 2023).</FONT></A></TD></TR>
  <TR STYLE="vertical-align: top; background-color: White">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">4.6</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0; text-align: justify"><A HREF="http://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/ea177535ex3-1_purple.htm"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Certificate
    of Elimination of Proportional Representation Preferred Linked Stock (incorporated by reference to Exhibit 3.1 to the Current Report
    on Form 8-K (File No. 001-37523) filed with the Commission on April 28 2023).</FONT></A></TD></TR>
  <TR STYLE="vertical-align: top; background-color: rgb(204,238,255)">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">5.1</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-indent: 0; padding: 0; text-align: justify"><A HREF="ea180405ex5-1_purple.htm"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Opinion
    of Dorsey &amp; Whitney LLP (opinion re legality).</FONT></A></TD></TR>
  <TR STYLE="vertical-align: top; background-color: White">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">23.1</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-indent: 0; padding: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><A HREF="ea180405ex23-1_purple.htm">Consent of BDO USA, LLP (consent of independent registered public accounting firm).</A></FONT></TD></TR>
  <TR STYLE="vertical-align: top; background-color: rgb(204,238,255)">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">23.2</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-indent: 0; padding: 0"><A HREF="ea180405ex5-1_purple.htm"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Consent of Dorsey
    &amp; Whitney LLP (included in Exhibit 5.1 to this Registration Statement).</FONT></A></TD></TR>
  <TR STYLE="vertical-align: top; background-color: White">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">24.1</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-indent: 0; padding: 0"><A HREF="#a_001"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Power of Attorney
    (included in this Registration Statement under &ldquo;Signatures&rdquo;).</FONT></A></TD></TR>
  <TR STYLE="vertical-align: top; background-color: rgb(204,238,255)">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">99.1</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-indent: 0; padding: 0"><A HREF="ea180405ex99-1_purple.htm"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Purple Innovation,
    Inc. Amended and Restated 2017 Equity Incentive Plan.</FONT></A></TD></TR>
  <TR STYLE="vertical-align: top; background-color: White">
    <TD STYLE="padding: 0; vertical-align: top; text-indent: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">107</FONT></TD>
    <TD STYLE="padding: 0; text-indent: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-indent: 0; padding: 0"><A HREF="ea180405ex-fee_purple.htm"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Filing Fee Table</FONT></A></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>


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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>SIGNATURES</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="text-align: justify; font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Pursuant
to the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this registration statement to be signed on its behalf by the undersigned,
thereunto duly authorized, in the city of Lehi, state of Utah, on June 16, 2023.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD COLSPAN="2" STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>PURPLE INNOVATION,
    INC.</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD COLSPAN="2" STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 60%; padding: 0.25pt 0.25pt 1.75pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 5%; padding: 0.25pt 0.25pt 1.75pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">By:</FONT></TD>
    <TD STYLE="width: 35%; border-bottom: black 1.5pt solid; padding: 0.25pt 0.25pt 0.75pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/
    Robert T. DeMartini</FONT></TD>
    </TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding: 0.25pt"></TD>
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Name: Robert T. DeMartini</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding: 0.25pt"></TD>
    <TD STYLE="padding: 0.25pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Title: Chief Executive Officer</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><A NAME="a_001"></A><B>POWER
OF ATTORNEY</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>&nbsp;</B></FONT></P>

<P STYLE="text-align: justify; font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Each
person whose signature appears below constitutes and appoints Robert DeMartini and Bennett Nussbaum, and each of them, acting individually
and without the other, as his or her true and lawful attorneys-in-fact and agents, with full power of substitution and resubstitution,
for him or her and in his or her name, place, and stead, in any and all capacities, to sign any and all amendments (including post-effective
amendments, exhibits thereto and other documents in connection therewith) to this Registration Statement, and to file the same, with
all exhibits thereto, and other documents in connection therewith, with the Commission, granting unto said attorneys-in-fact and agents,
and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in and about
the premises, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that
said attorneys-in-fact and agents, or either of them individually, or their or his substitute or substitutes, may lawfully do or cause
to be done by virtue hereof.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="text-align: justify; font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Pursuant
to the requirements of the Securities Act, this Registration Statement has been signed below by the following persons in the capacities
and on the dates indicated.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR>
    <TD STYLE="vertical-align: bottom; width: 35%; border-bottom: black 1.5pt solid; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Signature</B></FONT></TD>
    <TD STYLE="vertical-align: top; width: 1%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom; width: 48%; border-bottom: black 1.5pt solid; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Title</B></FONT></TD>
    <TD STYLE="vertical-align: top; width: 1%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="border-bottom: black 1.5pt solid; vertical-align: bottom; width: 15%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Date</B></FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/
    Robert T. DeMartini</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Chief Executive Officer
    and Director</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">June 16, 2023</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Robert T. DeMartini</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><I>(Principal Executive
    Officer)</I></FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/
    Bennett L. Nussbaum</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Interim Chief Financial
    Officer</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">June 16, 2023</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Bennett L. Nussbaum</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><I>(Principal Financial
    Officer)</I></FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/
    George T. Ulrich</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">VP Accounting and Financial
    Reporting</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">June 16, 2023</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">George T. Ulrich</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><I>(Principal Accounting
    Officer)</I></FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/
    S. Hoby Darling</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Director</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">June 16, 2023</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">S. Hoby Darling</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/
    Gary T. DiCamillo</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Director</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">June 16, 2023</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Gary T. DiCamillo</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/
    Adam L. Gray</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Director</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">June 16, 2023</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Adam L. Gray</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/
    Claudia Hollingsworth</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Director</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">June 16, 2023</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Claudia Hollingsworth</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/
    R. Carter Pate</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Director</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">June 16, 2023</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top">R. Carter Pate</TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
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    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top; border-bottom: Black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/
    D. Scott Peterson</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Director</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">June 16, 2023</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">D. Scott Peterson</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top; border-bottom: Black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/
    Erika Serow</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Director</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">June 16, 2023</FONT></TD></TR>
  <TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Erika Serow</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center; vertical-align: bottom"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  </TABLE>
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<DOCUMENT>
<TYPE>EX-5.1
<SEQUENCE>2
<FILENAME>ea180405ex5-1_purple.htm
<DESCRIPTION>OPINION OF DORSEY & WHITNEY LLP (OPINION RE LEGALITY)
<TEXT>
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<P STYLE="text-align: right; font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Exhibit 5.1</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">June 16, 2023</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Purple Innovation, Inc.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">4100 North Chapel Ridge Road, Suite 200</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Lehi, UT 84043</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Re: Registration Statement on Form S-8</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Ladies and Gentlemen:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">We have acted as counsel to Purple Innovation,
Inc., a Delaware corporation (the &ldquo;Company&rdquo;), in connection with a Registration Statement on Form S-8 (the &ldquo;Registration
Statement&rdquo;) filed by the Company with the Securities and Exchange Commission (the &ldquo;Commission&rdquo;) under the Securities
Act of 1933, as amended (the &ldquo;Securities Act&rdquo;), relating to up to 3,800,000 shares of the Company&rsquo;s common stock, par
value $0.0001 per share (the &ldquo;Shares&rdquo;), that may be issued pursuant to the Company&rsquo;s Amended and Restated 2017 Equity
Incentive Plan (the &ldquo;Plan&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">We have examined such documents and have reviewed
such questions of law as we have considered necessary or appropriate for the purposes of our opinions set forth below. In rendering our
opinions set forth below, we have assumed the authenticity of all documents submitted to us as originals, the genuineness of all signatures
and the conformity to authentic originals of all documents submitted to us as copies. We have also assumed the legal capacity for all
purposes relevant hereto of all natural persons. As to questions of fact material to our opinions, we have relied upon certificates or
comparable documents of officers and other representatives of the Company and of public officials.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: justify; margin: 0pt 0; text-indent: 0.5in">Based on the foregoing, we are of the opinion that
the Shares, when issued and delivered in accordance with the terms of the Plan, will be validly issued, fully paid and non-assessable.</P>

<P STYLE="text-align: justify; font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="text-align: justify; font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">Our opinions expressed above are limited to the
Delaware General Corporation Law.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: justify; margin: 0pt 0; text-indent: 0.5in">We hereby consent to the filing of this opinion
as an exhibit to the Registration Statement. In giving this consent, we do not admit that we are within the category of persons whose
consent is required under Section 7 of the Securities Act or the rules and regulations of the Commission thereunder.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
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    <TD STYLE="width: 60%">&nbsp;</TD>
    <TD STYLE="width: 40%; font-size: 10pt"><FONT STYLE="font-size: 10pt">Very truly yours,</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-bottom: 1.5pt">&nbsp;</TD>
    <TD STYLE="padding-bottom: 1.5pt; font-size: 10pt"><FONT STYLE="font-size: 10pt">/s/ Dorsey &amp; Whitney LLP</FONT></TD></TR>
  </TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"></P>

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<DOCUMENT>
<TYPE>EX-23.1
<SEQUENCE>3
<FILENAME>ea180405ex23-1_purple.htm
<DESCRIPTION>CONSENT OF BDO USA, LLP (CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM)
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<P STYLE="text-align: right; margin: 0"><B>Exhibit 23.1</B></P>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><U>Consent of Independent Registered Public Accounting
Firm</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Purple Innovation, Inc.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Lehi, Utah</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">We hereby consent to the incorporation by reference
in the Prospectus constituting a part of this Registration Statement of our reports dated March 22, 2023, relating to the consolidated
financial statements and the effectiveness of Purple Innovation, Inc.&rsquo;s internal control over financial reporting, of Purple Innovation,
Inc. appearing in the Company&rsquo;s Annual Report on Form 10-K for the year ended December 31, 2022.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1.5pt solid; width: 40%; text-align: justify; font-size: 10pt; layout-grid-mode: line"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><U STYLE="text-decoration: none">/s/ BDO USA, LLP</U></FONT></TD>
    <TD STYLE="width: 60%">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="text-align: justify; font-size: 10pt; layout-grid-mode: line"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">BDO USA, LLP</FONT></TD>
    <TD>&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="text-align: justify; font-size: 10pt; layout-grid-mode: line"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Salt Lake City, Utah</FONT></TD>
    <TD>&nbsp;</TD></TR>
  </TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">June 15, 2023</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>4
<FILENAME>ea180405ex99-1_purple.htm
<DESCRIPTION>PURPLE INNOVATION, INC. AMENDED AND RESTATED 2017 EQUITY INCENTIVE PLAN
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><B>Exhibit 99.1</B></P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">PURPLE INNOVATION, INC.<FONT STYLE="text-underline-style: double; color: blue"><U><BR>
AMENDED AND RESTATED</U></FONT> 2017 EQUITY INCENTIVE PLAN</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">1.<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I>Purpose</I>. The purpose of the Purple Innovation, Inc. <FONT STYLE="text-underline-style: double; color: blue"><U>Amended and
Restated </U></FONT>2017 Equity Incentive Plan is to provide a means through which the Company and its Affiliates may attract and retain
key personnel and to provide a means whereby directors, officers, managers, employees, consultants and advisors of the Company and its
Affiliates can acquire and maintain an equity interest in the Company, or be paid incentive compensation, which may (but need not) be
measured by reference to the value of Common Shares, thereby strengthening their commitment to the welfare of the Company and its Affiliates
and aligning their interests with those of the Company&rsquo;s stockholders.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">2.<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I>Definitions</I>. The following definitions shall be applicable throughout this Plan:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(a)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>&ldquo;<I><U>Affiliate</U></I>&rdquo; means (i) any person or entity that directly or indirectly controls, is controlled by or
is under common control with the Company and/or (ii) to the extent provided by the Committee, any person or entity in which the Company
has a significant interest as determined by the Committee in its discretion. The term &ldquo;control&rdquo; (including, with correlative
meaning, the terms &ldquo;controlled by&rdquo; and &ldquo;under common control with&rdquo;), as applied to any person or entity, means
the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such person or
entity, whether through the ownership of voting or other securities, by contract or otherwise.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(b)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>&ldquo;<I><U>Award</U></I>&rdquo; means, individually or collectively, any Incentive Stock Option, Nonqualified Stock Option, Stock
Appreciation Right, Restricted Stock, Restricted Stock Unit<FONT STYLE="color: red"><STRIKE>,</STRIKE></FONT> <FONT STYLE="text-underline-style: double; color: blue"><U>or</U></FONT>
Stock Bonus Award <FONT STYLE="color: red"><STRIKE>or Performance Compensation Award </STRIKE></FONT>granted under this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(c)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>&ldquo;<I><U>Award Agreement</U></I>&rdquo; means an agreement made and delivered in accordance with Section <FONT STYLE="color: red"><STRIKE>15</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>14</U></FONT>(a)
of this Plan evidencing the grant of an Award hereunder.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(d)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>&ldquo;<I><U>Board</U></I>&rdquo; means the Board of Directors of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 6pt 0pt 0; text-align: justify; text-indent: 1in; color: red"><B><STRIKE>(e) </STRIKE></B><STRIKE><I>&ldquo;</I></STRIKE><I><U><STRIKE>Business
Day</STRIKE></U><STRIKE>&rdquo; </STRIKE></I><STRIKE>means any day other than a Saturday, a Sunday or a day on which banking institutions
in New York City are authorized or obligated by federal law or executive order to be closed.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 6pt 0pt 0; text-align: justify; text-indent: 1in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(e) </U></FONT>&nbsp;<FONT STYLE="color: red"><B><STRIKE>(f) </STRIKE></B></FONT>
&ldquo;<I><U>Cause</U></I>&rdquo; means, in the case of a particular Award, unless the applicable Award Agreement states otherwise,
(i) the Company or an Affiliate having &ldquo;cause&rdquo; to terminate a Participant&rsquo;s employment or service, as defined in
any employment or consulting agreement or similar document or policy between the Participant and the Company or an Affiliate in
effect at the time of such termination or (ii) in the absence of any such employment or consulting agreement, document or policy (or
the absence of any definition of &ldquo;Cause&rdquo; contained therein), (A) a continuing material breach or material default
(including, without limitation, any material dereliction of duty) by Participant of any agreement between the Participant and the
Company, except for any such breach or default which is caused by the physical disability of the Participant (as determined by a
neutral physician), or a continuing failure by the Participant to follow the direction of a duly authorized representative of the
Company<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(B) gross negligence, willful misfeasance or breach of fiduciary duty to the Company or Affiliate of the Company by the
Participant<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U STYLE="text-decoration: none">; </U></FONT>(C)
the commission by the Participant of an act of fraud, embezzlement or any felony or other crime of dishonesty in connection with the
Participant&rsquo;s duties to the Company or Affiliate of the Company<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U STYLE="text-decoration: none">;</U></FONT>
or (D) conviction of the Participant of a felony or any other crime that would materially and adversely affect:<FONT STYLE="color: red"><STRIKE>(i) </STRIKE></FONT> <FONT STYLE="text-underline-style: double; color: blue"><U>(i)</U></FONT>
the business reputation of the Company or Affiliate of the Company or (ii) the performance of the Participant&rsquo;s duties to the
Company or an Affiliate of the Company. Any determination of whether Cause exists shall be made by the Committee in its sole
discretion.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(f)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(g) </STRIKE></B></FONT> &ldquo;<I><U>Change in Control</U></I>&rdquo; shall, in the case
of a particular Award, unless the applicable Award Agreement states otherwise or contains a different definition of &ldquo;Change in
Control,&rdquo; be deemed to occur upon:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(i) </STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(i)</U></FONT>
A tender offer (or series of related offers) shall be made and consummated for the ownership of 50% or more of the outstanding
voting securities of the Company, unless as a result of such tender offer more than 50% of the outstanding voting securities of the
surviving or resulting corporation or entity shall be owned in the aggregate by (A) the shareholders of the Company (as of the time
immediately prior to the commencement of such offer), or (B) any employee benefit plan of the Company or its Subsidiaries, and their
Affiliates<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(ii)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(ii) </U></FONT>The Company shall be merged or consolidated
with another corporation, unless as a result of such merger or consolidation more than 50% of the outstanding voting securities of the
surviving or resulting corporation or entity shall be owned in the aggregate by (A) the shareholders of the Company (as of the time immediately
prior to such transaction)<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
provided, that a merger or consolidation of the Company with another company which is controlled by persons owning more than 50% of the
outstanding voting securities of the Company shall constitute a Change in Control unless the Committee, in its discretion, determine otherwise,
or (B) any employee benefit plan of the Company or its Subsidiaries, and their Affiliates<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(iii)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(iii) </U></FONT>The Company shall sell substantially all
of its assets to another entity that is not wholly owned by the Company, unless as a result of such sale more than 50% of such assets
shall be owned in the aggregate by (A) the shareholders of the Company (as of the time immediately prior to such transaction), or (B)
any employee benefit plan of the Company or its Subsidiaries, and their Affiliates<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(iv)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(iv) </U></FONT>A Person (as defined below) shall acquire
50% or more of the outstanding voting securities of the Company (whether directly, indirectly, beneficially or of record), unless as a
result of such acquisition more than 50% of the outstanding voting securities of the surviving or resulting corporation or entity shall
be owned in the aggregate by (A) the shareholders of the Company (as of the time immediately prior to the first acquisition of such securities
by such Person), or (B) any employee benefit plan of the Company or its Subsidiaries, and their Affiliates<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
or</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(v)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(v) </U></FONT>The individuals who, as of the date hereof,
constitute the members of the Board (the &ldquo;Current Board Members&rdquo;) cease, by reason of a financing, merger, combination, acquisition,
takeover or other non<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>ordinary
course transaction affecting the Company, to constitute at least a majority of the members of the Board unless such change is approved
by the Current Board Members.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">For purposes of this Section 2(<FONT STYLE="color: red"><STRIKE>g</STRIKE></FONT><FONT STYLE="color: blue"><U>f</U></FONT>),
ownership of voting securities shall take into account and shall include ownership as determined by applying the provisions of Rule
13d<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>3(d)(I)(i)
(as in effect on the date hereof) under the Securities Exchange Act of 1934, as amended (the &ldquo;Exchange Act&rdquo;). In
addition, for such purposes, &ldquo;Person&rdquo; shall have the meaning given in Section 3(a)(9) of the Exchange Act, as modified
and used in Sections 13(d) and 14(d) thereof<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
however, a Person shall not include (A) the Company or any of its Subsidiaries<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>; </U></FONT>(B)
a trustee or other fiduciary holding securities under an employee benefit plan of the Company or any of its Subsidiaries<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>; </U></FONT>(C)
an underwriter temporarily holding securities pursuant to an offering of such securities<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>; </U></FONT>or
(D) a corporation owned, directly or indirectly, by the shareholders of the Company in substantially the same proportion as their
ownership of stock of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(g)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(h) </STRIKE></B></FONT>&ldquo;<I><U>Code</U></I>&rdquo; means the Internal Revenue Code
of 1986, as amended, and any successor thereto. References in this Plan to any section of the Code shall be deemed to include any regulations
or other interpretative guidance issued by any governmental authority under such section, and any amendments or successor provisions
to such section, regulations or guidance.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(h)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(i) </STRIKE></B></FONT>&ldquo;<I><U>Committee</U></I>&rdquo; means a committee of at
least two people as the Board may appoint to administer this Plan or, if no such committee has been appointed by the Board, the Board.
Unless altered by an action of the Board, the Committee shall be the Compensation Committee of the Board.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(i)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(j) </STRIKE></B></FONT>&ldquo;<I><U>Common Shares</U></I>&rdquo; means the Class A common
stock, par value $0.0001 per share, of the Company (and any stock or other securities into which such common shares may be converted
or into which they may be exchanged).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(j)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(k) </STRIKE></B></FONT>&ldquo;<I><U>Company</U></I>&rdquo; means Purple Innovation, Inc.,
a Delaware corporation, together with its successors and assigns.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(k)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(l) </STRIKE></B></FONT> &ldquo;<I><U>Current Board Members</U></I>&rdquo; has the meaning
given such term in the definition of &ldquo;Change in Control.&rdquo;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(l)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(m) </STRIKE></B></FONT>&ldquo;<I><U>Date of Grant</U></I>&rdquo; means the date on which
the granting of an Award is authorized, or such other date as may be specified in such authorization.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(m)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(n) </STRIKE></B></FONT>&ldquo;<I><U>Disability</U></I>&rdquo; means a &ldquo;permanent
and total&rdquo; disability incurred by a Participant while in the employ or service of the Company or an Affiliate. For this purpose,
a permanent and total disability shall mean that the Participant is unable to engage in any substantial gainful activity by reason of
any medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous
period of not less than twelve (12) months. The determination of whether a Participant has incurred a permanent and total disability
shall be made by a physician designated by the Committee, whose determination shall be final and binding.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 1in; color: red"><B><STRIKE>(o) </STRIKE></B><STRIKE>&ldquo;</STRIKE><I><U><STRIKE>Effective
Date</STRIKE></U></I><STRIKE>&rdquo; means the date as of which this Plan is adopted by the Board, subject to Section 3 of this Plan.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 1in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(n)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(p) </STRIKE></B></FONT> &ldquo;<I><U>Eligible Director</U></I>&rdquo; means a person
who is <FONT STYLE="color: red"><STRIKE>(i) </STRIKE></FONT>a &ldquo;non<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>employee
director&rdquo; within the meaning of Rule 16b<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>3
under the Exchange Act<FONT STYLE="color: red"><STRIKE>, and (ii) an &ldquo;outside director&rdquo; within the meaning of Section 162(m)
of the Code</STRIKE></FONT>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(o)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(q) </STRIKE></B></FONT>&ldquo;<I><U>Eligible Person</U></I>&rdquo; means any (i) individual
employed by the Company or an Affiliate<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;
</U></FONT><U>provided</U><I>, </I><U>however</U>, that no such employee covered by a collective bargaining agreement shall be an Eligible
Person unless and to the extent that such eligibility is set forth in such collective bargaining agreement or in an agreement or instrument
relating thereto<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(ii) director of the Company or an Affiliate<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;
</U></FONT>or (iii) consultant or advisor to the Company or an Affiliate, provided that if the Securities Act applies such persons must
be eligible to be offered securities registrable on Form S<FONT STYLE="color: red"><STRIKE>- </STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>8
under the Securities Act.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(p)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(r) </STRIKE></B></FONT>&ldquo;<I><U>Exchange Act</U></I>&rdquo; has the meaning given
such term in the definition of &ldquo;Change in Control,&rdquo; and any reference in this Plan to any section of (or rule promulgated
under) the Exchange Act shall be deemed to include any rules, regulations or other interpretative guidance issued by any governmental
authority under such section or rule, and any amendments or successor provisions to such section, rules, regulations or guidance.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(q)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(s) </STRIKE></B></FONT>&ldquo;<I><U>Exercise Price</U></I>&rdquo; has the meaning given
such term in Section 7(b) of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(r)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(t) </STRIKE></B></FONT>&ldquo;<I><U>Fair Market Value</U></I>&rdquo;, unless otherwise
provided by the Committee in accordance with all applicable laws, rules regulations and standards, means, on a given date, (i) if the
Common Shares are listed on a national securities exchange, the closing sales price on the principal exchange of the Common Shares on
such date or, in the absence of reported sales on such date, the closing sales price on the immediately preceding date on which sales
were reported, or (ii) if the Common Shares are not listed on a national securities exchange, the mean between the bid and offered prices
as quoted by any nationally recognized interdealer quotation system for such date, provided that if the Common Shares are not quoted
on an interdealer quotation system or it is determined that the fair market value is not properly reflected by such quotations, Fair
Market Value will be determined by such other method as the Committee determines in good faith to be reasonable and in compliance with
Code Section 409A, if applicable.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(s)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(u) </STRIKE></B></FONT>&ldquo;<I><U>Immediate Family Members</U></I>&rdquo; shall have
the meaning set forth in Section <FONT STYLE="color: red"><STRIKE>15</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>14</U></FONT>(b)
of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(t)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(v) </STRIKE></B></FONT>&ldquo;<I><U>Incentive Stock Option</U></I>&rdquo; means an Option
that is designated by the Committee as an incentive stock option as described in Section 422 of the Code and otherwise meets the requirements
set forth in this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(u)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(w) </STRIKE></B></FONT>&ldquo;<I><U>Indemnifiable Person</U></I>&rdquo; shall have the
meaning set forth in Section 4(e) of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 6.25pt 0pt 0; text-align: justify; text-indent: 1in; color: red"><B><STRIKE>(x) </STRIKE></B><STRIKE>&ldquo;</STRIKE><I><U><STRIKE>Negative
Discretion</STRIKE></U></I><STRIKE>&rdquo; shall mean the discretion authorized by this Plan to be applied by the Committee to eliminate
or reduce the size of a Performance Compensation Award consistent with Section 162(m) of the Code.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 6.25pt 0pt 0; text-align: justify; text-indent: 1in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(v)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(y) </STRIKE></B></FONT> &ldquo;<I><U>Nonqualified Stock Option</U></I>&rdquo; means an
Option that is not designated by the Committee as an Incentive Stock Option.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(w)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(z) </STRIKE></B></FONT>&ldquo;<I><U>Option</U></I>&rdquo; means an Award granted under
Section 7 of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(x)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(aa) </STRIKE></FONT>&ldquo;<I><U>Option Period</U></I>&rdquo; has the meaning given such
term in Section 7(c) of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(y)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(bb) </STRIKE></FONT>&ldquo;<I><U>Participant</U></I>&rdquo; means an Eligible Person who
has been selected by the Committee to participate in this Plan and to receive an Award pursuant to Section 6 of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 6.2pt 0pt 0; text-align: justify; text-indent: 1in; color: red"><STRIKE>(cc)
&ldquo;</STRIKE><I><U><STRIKE>Performance Compensation Award</STRIKE></U></I><STRIKE>&rdquo; shall mean any Award designated by the Committee
as a Performance Compensation Award pursuant to Section 11 of this Plan.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 6.2pt 0pt 0; text-align: justify; text-indent: 1in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 6.1pt 0pt 0; text-align: justify; text-indent: 1in; color: red"><STRIKE>(dd)
&ldquo;</STRIKE><I><U><STRIKE>Performance Criteria</STRIKE></U></I><STRIKE>&rdquo; shall mean the criterion or criteria that the Committee
shall select for purposes of establishing the Performance Goal(s) for a Performance Period with respect to any Performance Compensation
Award under this Plan.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 6.1pt 0pt 0; text-align: justify; text-indent: 1in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.95pt 0pt 0; text-align: justify; text-indent: 1in; color: red"><STRIKE>(ee)
&ldquo;</STRIKE><I><U><STRIKE>Performance Formula</STRIKE></U></I><STRIKE>&rdquo; shall mean, for a Performance Period, the one or more
objective formulae applied against the relevant Performance Goal to determine, with regard to the Performance Compensation Award of a
particular Participant, whether all, some portion but less than all, or none of the Performance Compensation Award has been earned for
the Performance Period.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.95pt 0pt 0; text-align: justify; text-indent: 1in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.85pt 0pt 0; text-align: justify; text-indent: 1in; color: red"><STRIKE>(ff)
&ldquo;</STRIKE><I><U><STRIKE>Performance Goals</STRIKE></U></I><STRIKE>&rdquo; shall mean, for a Performance Period, the one or more
goals established by the Committee for the Performance Period based upon the Performance Criteria.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.85pt 0pt 0; text-align: justify; text-indent: 1in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.65pt 0pt 0; text-align: justify; text-indent: 1in; color: red"><STRIKE>(gg)
&ldquo;</STRIKE><I><U><STRIKE>Performance Period</STRIKE></U></I><STRIKE>&rdquo; shall mean the one or more periods of time, as the Committee
may select, over which the attainment of one or more Performance Goals will be measured for the purpose of determining a Participant&rsquo;s
right to, and the payment of, a Performance Compensation Award.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.65pt 0pt 0; text-align: justify; text-indent: 1in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 1in; color: red"><STRIKE>(hh) </STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 1in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(z)</U></FONT> &nbsp;&ldquo;<I><U>Permitted Transferee</U></I>&rdquo; shall have the meaning set forth in Section <FONT STYLE="color: red"><STRIKE>15</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>14</U></FONT>(b)
of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(aa)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(ii) </STRIKE></FONT>&ldquo;<I><U>Person</U></I>&rdquo; has the meaning given such term in
the definition of &ldquo;Change in Control.&rdquo;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(bb)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(jj) </STRIKE></FONT>&ldquo;<I><U>Plan</U></I>&rdquo; means this Purple Innovation, Inc.
<FONT STYLE="text-underline-style: double; color: blue"><U>Amended and Restated </U></FONT>2017 Equity Incentive Plan, as amended from
time to time.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.8pt 0pt 0; text-align: justify; text-indent: 1in; color: red"><STRIKE>(kk)
&ldquo;</STRIKE><I><U><STRIKE>Retiremen</STRIKE></U><STRIKE>t</STRIKE></I><STRIKE>&rdquo; means the fulfillment of each of the following
conditions: (i) the Participant is in good standing with the Company and/or an Affiliate of the Company as determined by the Committee&#894;
(ii) the voluntary termination by a Participant of such Participant&rsquo;s employment or service to the Company and/or an Affiliate and
(iii) that at the time of such voluntary termination, the sum of: (A) the Participant&rsquo;s age (calculated to the nearest month, with
any resulting fraction of a year being calculated as the number of months in the year divided by 12) and (B) the Participant&rsquo;s years
of employment or service with the Company (calculated to the nearest month, with any resulting fraction of a year being calculated as
the number of months in the year divided by 12) equals at least 62 (provided that, in any case, the foregoing shall only be applicable
if, at the time of such Retirement, the Participant shall be at least 55 years of age and shall have been employed by or served with the
Company for no less than five years).</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.8pt 0pt 0; text-align: justify; text-indent: 1in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.8pt 0pt 0; text-align: justify; text-indent: 1in; color: red"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.8pt 0pt 0; text-align: justify; text-indent: 1in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(cc)</U></FONT> &nbsp; &ldquo;<I><U>Restricted Period</U></I>&rdquo; means the period of time determined by the Committee during which an Award
is subject to restrictions or, as applicable, the period of time within which performance is measured for purposes of determining whether
an Award has been earned.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(dd)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(mm) </STRIKE></FONT>&ldquo;<I><U>Restricted Stock Unit</U></I>&rdquo; means an unfunded
and unsecured promise to deliver Common Shares, cash, other securities or other property, subject to certain restrictions (including,
without limitation, a requirement that the Participant remain continuously employed or provide continuous services for a specified period
of time), granted under Section 9 of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(ee)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(nn) </STRIKE></FONT>&ldquo;<I><U>Restricted Stock</U></I>&rdquo; means Common Shares, subject
to certain specified restrictions (including, without limitation, a requirement that the Participant remain continuously employed or
provide continuous services for a specified period of time), granted under Section 9 of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(ff)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(oo) </STRIKE></FONT>&ldquo;<I><U>SAR Period</U></I>&rdquo; has the meaning given such term
in Section 8(c) of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(gg)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(pp) </STRIKE></FONT>&ldquo;<I><U>Securities Act</U></I>&rdquo; means the Securities Act
of 1933, as amended, and any successor thereto. Reference in this Plan to any section of the Securities Act shall be deemed to include
any rules, regulations or other official interpretative guidance issued by any governmental authority under such section, and any amendments
or successor provisions to such section, rules, regulations or guidance.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(hh)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(qq) </STRIKE></FONT>&ldquo;<I><U>Stock Appreciation Right</U></I>&rdquo; or <I>&ldquo;</I><U>SAR</U><I>&rdquo;
</I>means an Award granted under Section 8 of this Plan which meets all of the requirements of Section 1.409A<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>1(b)(5)(i)(B)
of the Treasury Regulations.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(ii)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(rr) </STRIKE></FONT>&ldquo;<I><U>Stock Bonus Award</U></I>&rdquo; means an Award granted
under Section 10 of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(jj)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(ss) </STRIKE></FONT>&ldquo;<I><U>Strike Price</U></I>&rdquo; means, except as otherwise
provided by the Committee in the case of Substitute Awards, (i) in the case of a SAR granted in tandem with an Option, the Exercise Price
of the related Option, or (ii) in the case of a SAR granted independent of an Option, the Fair Market Value of Common Shares on the Date
of Grant.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(kk)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(tt) </STRIKE></FONT>&ldquo;<I><U>Subsidiary</U></I>&rdquo; means, with respect to any specified
Person:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: red"><STRIKE>(i)</STRIKE></FONT> &nbsp;<FONT STYLE="text-underline-style: double; color: blue"><U>(i) </U></FONT>any corporation, association or other business
entity of which more than 50% of the total voting power of shares of voting securities (without regard to the occurrence of any contingency
and after giving effect to any voting agreement or stockholders&rsquo; agreement that effectively transfers voting power) is at the time
owned or controlled, directly or indirectly, by that Person or one or more of the other Subsidiaries of that Person (or a combination
thereof)<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: red"><STRIKE>(ii)</STRIKE></FONT> &nbsp;<FONT STYLE="text-underline-style: double; color: blue"><U>(ii) </U></FONT>any partnership or limited liability company
(or any comparable foreign entity) (a) the sole general partner or managing member (or functional equivalent thereof) or the managing
general partner of which is such Person or Subsidiary of such Person or (b) the only general partners or managing members (or functional
equivalents thereof) of which are that Person or one or more Subsidiaries of that Person (or any combination thereof).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(ll)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(uu) </STRIKE></FONT>&ldquo;<I><U>Substitute Award</U></I>&rdquo; has the meaning given such
term in Section 5(e).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(mm)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(vv) </STRIKE></FONT>&ldquo;<I><U>Treasury Regulations</U></I>&rdquo; means any regulations,
whether proposed, temporary or final, promulgated by the U.S. Department of Treasury under the Code, and any successor provisions.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: blue"><U>(nn)</U></FONT> &nbsp;<FONT STYLE="color: red"><STRIKE>(ww) </STRIKE></FONT>&ldquo;<I><U>Available Shares</U></I>&rdquo; has the meaning given such
term in Section 5(a).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">3.<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I>Effective Date<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
Duration</I>. The <FONT STYLE="color: red"><STRIKE>Plan shall be effective upon its</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>Purple
Innovation, Inc. 2017 Equity Incentive Plan was originally adopted by the Board on November 1, 2017 and became effective when approved
by the shareholders of the Company on February 2, 2018. The amendments to the Plan made under this Purple Innovation, Inc. Amended and
Restated 2017 Equity Incentive Plan were approved by the Board on April 25, 2023 and shall be subject to</U></FONT> approval by the <FONT STYLE="color: red"><STRIKE>stockholders</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>shareholders</U></FONT>
of the Company<FONT STYLE="color: red"><STRIKE>, which date shall be within twelve (12) months before or after</STRIKE></FONT> <FONT STYLE="text-underline-style: double; color: blue"><U>at
the annual meeting of shareholders of the Company to be held on June 16, 2023, and such amendments shall be effective as of</U></FONT>
the date of <FONT STYLE="color: red"><STRIKE>the closing of the Agreement and Plan of Merger by and among Global Partner Acquisition Corp.,
PRPL Acquistion, LLC, Purple Innovation, LLC, Innohold, LLC and Global Partner Sponsor I LLC (as parent representative)</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>such
shareholder approval</U></FONT>. The expiration date of this Plan, on and after which date no Awards may be granted hereunder, shall be
the tenth anniversary of the date <FONT STYLE="color: red"><STRIKE>on which the</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>of
adoption of this Purple Innovation, Inc. 2017 Amended and Restated Equity Incentive</U></FONT> Plan <FONT STYLE="color: red"><STRIKE>was
approved</STRIKE></FONT> by the <FONT STYLE="color: red"><STRIKE>stockholders</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>shareholders
or any earlier date of discontinuation or termination established pursuant to Section 13(a)</U></FONT> of the <FONT STYLE="color: red"><STRIKE>Company&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>Plan;</U></FONT><U>
provided</U><I>,</I> <U>however</U>, that such expiration shall not affect Awards then outstanding, and the terms and conditions of this
Plan shall continue to apply to such Awards.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">4.<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I>Administration</I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(a)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>The Committee shall administer this Plan. To the extent required to comply with the provisions of Rule 16b<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>3
promulgated under the Exchange Act (if the Board is not acting as the Committee under this Plan)<FONT STYLE="text-underline-style: double; color: blue"><U>,</U></FONT>
or <FONT STYLE="color: red"><STRIKE>necessary </STRIKE></FONT>to <FONT STYLE="color: red"><STRIKE>obtain the exception for performance-based
compensation under Section 162(m) of the Code, as</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>satisfy any
independence standards as may be required under any exchange that is</U></FONT> applicable <FONT STYLE="text-underline-style: double; color: blue"><U>to
the Company</U></FONT>, it is intended that each member of the Committee shall, at the time he takes any action with respect to an Award
under this Plan, be an Eligible Director. However, the fact that a Committee member shall fail to qualify as an Eligible Director shall
not invalidate any Award granted by the Committee that is otherwise validly granted under this Plan. The acts of a majority of the members
present at any meeting at which a quorum is present or acts approved in writing by a majority of the Committee shall be deemed the acts
of the Committee. Whether a quorum is present shall be determined based on the Committee&rsquo;s charter as approved by the Board.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(b)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>Subject to the provisions of this Plan and applicable law, the Committee shall have the sole and plenary authority, in addition
to other express powers and authorizations conferred on the Committee by this Plan and its charter, to: (i) designate Participants<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(ii) determine the type or types of Awards to be granted to a Participant<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(iii) determine the number of Common Shares to be covered by, or with respect to which payments, rights, or other matters are to be calculated
in connection with, Awards<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(iv) determine the terms and conditions of any Award<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(v) determine whether, to what extent, and under what circumstances Awards may be settled or exercised in cash, Common Shares, other securities,
other Awards or other property, or canceled, forfeited, or suspended, and the method or methods by which Awards may be settled, exercised,
canceled, forfeited, or suspended<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(vi) determine whether, to what extent, and under what circumstances the delivery of cash, Common Shares, other securities, other Awards
or other property and other amounts payable with respect to an Award shall be made<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(vii) interpret, administer, reconcile any inconsistency in, settle any controversy regarding, correct any defect in and/or complete any
omission in this Plan and any instrument or agreement relating to, or Award granted under, this Plan<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(viii) establish, amend, suspend, or waive any rules and regulations and appoint such agents as the Committee shall deem appropriate for
the proper administration of this Plan<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(ix) accelerate the vesting or exercisability of, payment for or lapse of restrictions on, Awards<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(x) to reprice existing Awards <FONT STYLE="text-underline-style: double; color: blue"><U>(subject to the limitations in Section 14(v))</U></FONT>
or to grant Awards in connection with or in consideration of the cancellation of an outstanding Award with a higher price<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
and (xi) make any other determination and take any other action that the Committee deems necessary or desirable for the administration
of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(c)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>The Committee may, by resolution, expressly delegate to a special committee, consisting of one or more directors who may but need
not be officers of the Company, the authority, within specified parameters as to the number and types of Awards, to (i) designate officers
and/or employees of the Company or any of its Affiliates to be recipients of Awards under this Plan, and (ii) to determine the number
of such Awards to be received by any such Participants<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
provided</U>, <U>however</U>, that such delegation of duties and responsibilities may not be made with respect to grants of Awards to
persons <FONT STYLE="color: red"><STRIKE>(i) </STRIKE></FONT>subject to Section 16 of the Exchange Act <FONT STYLE="color: red"><STRIKE>or
(ii) who are, or who are reasonably expected to be, &ldquo;covered employees&rdquo; for purposes of Section 162(m) of the Code</STRIKE></FONT>.
The acts of such delegates shall be treated as acts of the Committee, and such delegates shall report regularly to the Board and the Committee
regarding the delegated duties and responsibilities and any Awards granted.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(d)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>Unless otherwise expressly provided in this Plan, all designations, determinations, interpretations, and other decisions under
or with respect to this Plan or any Award or any documents evidencing Awards granted pursuant to this Plan shall be within the sole discretion
of the Committee, may be made at any time and shall be final, conclusive and binding upon all persons or entities, including, without
limitation, the Company, any Affiliate, any Participant, any holder or beneficiary of any Award, and any stockholder of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(e)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>No member of the Board, the Committee, delegate of the Committee or any employee, advisor or agent of the Company or the Board
or the Committee (each such person, an &ldquo;<U>Indemnifiable Person</U>&rdquo;) shall be liable for any action taken or omitted to be
taken or any determination made in good faith with respect to this Plan or any Award hereunder. Each Indemnifiable Person shall be indemnified
and held harmless by the Company against and from (and the Company shall pay or reimburse on demand for) any loss, cost, liability, or
expense (including court costs and attorneys&rsquo; fees) that may be imposed upon or incurred by such Indemnifiable Person in connection
with or resulting from any action, suit or proceeding to which such Indemnifiable Person may be a party or in which such Indemnifiable
Person may be involved by reason of any action taken or omitted to be taken under this Plan or any Award Agreement and against and from
any and all amounts paid by such Indemnifiable Person with the Company&rsquo;s approval, in settlement thereof, or paid by such Indemnifiable
Person in satisfaction of any judgment in any such action, suit or proceeding against such Indemnifiable Person, <U>provided</U>, that
the Company shall have the right, at its own expense, to assume and defend any such action, suit or proceeding and once the Company gives
notice of its intent to assume the defense, the Company shall have sole control over such defense with counsel of the Company&rsquo;s
choice. The foregoing right of indemnification shall not be available to an Indemnifiable Person to the extent that a final judgment or
other final adjudication (in either case not subject to further appeal) binding upon such Indemnifiable Person determines that the acts
or omissions of such Indemnifiable Person giving rise to the indemnification claim resulted from such Indemnifiable Person&rsquo;s bad
faith, fraud or willful criminal act or omission or that such right of indemnification is otherwise prohibited by law or by the Company&rsquo;s
Certificate of Incorporation or Bylaws. The foregoing right of indemnification shall not be exclusive of any other rights of indemnification
to which any such Indemnifiable Person may be entitled under the Company&rsquo;s Certificate of Incorporation or Bylaws, as a matter of
law, or otherwise, or any other power that the Company may have to indemnify such Indemnifiable Persons or hold them harmless.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(f)<FONT STYLE="font-family: Times New Roman, Times, Serif"> &nbsp;
</FONT>Notwithstanding anything to the contrary contained in this Plan, the Board may, in its sole discretion, at any time and from time
to time, grant Awards and administer this Plan with respect to such Awards. In any such case, the Board shall have all the authority granted
to the Committee under this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">5.<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I>Grant of Awards<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
Shares Subject to this Plan<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
Limitations</I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 72.35pt">(a)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>The Committee may, from time to time, grant Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, <FONT STYLE="text-underline-style: double; color: blue"><U>and/or</U></FONT>
Stock Bonus Awards <FONT STYLE="color: red"><STRIKE>and/or Performance Compensation Awards </STRIKE></FONT>to one or more Eligible Persons.
Subject to Section <FONT STYLE="color: red"><STRIKE>12</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>11</U></FONT>
of this Plan, the Committee is authorized to deliver under this Plan an aggregate of <FONT STYLE="color: red"><STRIKE>4,100,000</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>7,900,000</U></FONT>
Common Shares (the &ldquo;Available Shares&rdquo;). <FONT STYLE="color: red"><STRIKE>Notwithstanding the foregoing, directors of the Company
or an Affiliate who are not employees of the Company or an Affiliate may not be granted Awards denominated in Common Shares that exceed
in the aggregate 820,000 Common Shares&#894; provided, that the foregoing limitation shall not apply to any Award made pursuant to an
election by a director to receive an Award in lieu of all or a portion of the annual and/or committee retainers and annual meeting fee
payable to such director..</STRIKE></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 72.35pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(b)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>Common Shares underlying Awards under this Plan that are forfeited, cancelled, expire unexercised, or are settled in cash shall
be available again for Awards under this Plan at the same ratio at which they were previously granted. Notwithstanding the foregoing,
the following Common Shares shall not be available again for Awards under the Plan: (i) shares tendered or held back upon the exercise
of an Option or settlement of an Award to cover the Exercise Price of an Award<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(ii) shares that are used or withheld to satisfy tax withholding obligations of the Participant<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
and (iii) shares subject to a Stock Appreciation Right that are not issued in connection with the stock settlement of the SAR upon exercise
thereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(c)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>Awards that do not entitle the holder thereof to receive or purchase Common Shares shall not be counted against the aggregate number
of Common Shares available for Awards under the Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(d)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>Common Shares delivered by the Company in settlement of Awards may be authorized and unissued shares, shares held in the treasury
of the Company, shares purchased on the open market or by private purchase, or any combination of the foregoing.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(e)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT>Subject to compliance with Section 1.409A<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>3(f)
of the Treasury Regulations, Awards may, in the sole discretion of the Committee, be granted under this Plan in assumption of, or in substitution
for, outstanding awards previously granted by an entity acquired by the Company or with which the Company combines (&ldquo;<U>Substitute
Awards</U>&rdquo;). The number of Common Shares underlying any Substitute Awards shall be counted against the aggregate number of Common
Shares available for Awards under this Plan<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
provided</U>, <U>however</U> that Common Shares issued under Substitute Awards granted in substitution for awards previously granted by
an entity that is acquired by or merged with the Company or an Affiliate shall not be counted against the aggregate number of Common Shares
available for Awards under the Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(f) Notwithstanding any
provision in the Plan to the contrary (but subject to adjustment as provided in Section <FONT STYLE="color: red"><STRIKE>12</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>11</U></FONT>),
the Committee shall not grant to any one Eligible Person <FONT STYLE="text-underline-style: double; color: blue"><U>who is not a
non-employee director of the Board </U></FONT>in any one calendar year Awards <FONT STYLE="color: red"><STRIKE>(i)</STRIKE></FONT>
for more than <FONT STYLE="color: red"><STRIKE>10% of the Available Shares</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>1,500,000
shares</U></FONT> in the aggregate <FONT STYLE="color: red"><STRIKE>or (ii) payable in cash in an amount exceeding $5,000,000 in the
aggregate</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>. With respect to any Eligible Person who is a
non-employee director of the Board, the sum of the grant date fair value of equity-based Awards (such value computed as of the date
of grant in accordance with applicable financial accounting rules) and the amount of any cash-based compensation granted to a
non-employee director of the Board during any calendar year shall not exceed $1,000,000</U></FONT>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">6.<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I>Eligibility</I>. Participation shall be limited to Eligible Persons who have entered into an Award Agreement or who have received
written notification from the Committee, or from a person designated by the Committee, that they have been selected to participate in
this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">7.<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I>Options</I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(a)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I><U>Generally</U></I>. Each Option granted under this Plan shall be evidenced by an Award Agreement (whether in paper or electronic
medium (including email or the posting on a web site maintained by the Company or a third party under contract with the Company)). Each
Option so granted shall be subject to the conditions set forth in this Section 7, and to such other conditions not inconsistent with this
Plan as may be reflected in the applicable Award Agreement. All Options granted under this Plan shall be Nonqualified Stock Options unless
the applicable Award Agreement expressly states that the Option is intended to be an Incentive Stock Option. Notwithstanding any designation
of an Option, to the extent that the aggregate Fair Market Value of Common Shares with respect to which Options designated as Incentive
Stock Options are exercisable for the first time by any Participant during any calendar year (under all plans of the Company or any Subsidiary)
exceeds $100,000, such excess Options shall be treated as Nonqualified Stock Options. Incentive Stock Options shall be granted only to
Eligible Persons who are employees of the Company and its Affiliates, and no Incentive Stock Option shall be granted to any Eligible Person
who is ineligible to receive an Incentive Stock Option under the Code. No Option shall be treated as an Incentive Stock Option unless
this Plan has been approved by the stockholders of the Company in a manner intended to comply with the stockholder approval requirements
of Section 422(b)(1) of the Code, provided that any Option intended to be an Incentive Stock Option shall not fail to be effective solely
on account of a failure to obtain such approval, but rather such Option shall be treated as a Nonqualified Stock Option unless and until
such approval is obtained. In the case of an Incentive Stock Option, the terms and conditions of such grant shall be subject to and comply
with such rules as may be prescribed by Section 422 of the Code. If for any reason an Option intended to be an Incentive Stock Option
(or any portion thereof) shall not qualify as an Incentive Stock Option, then, to the extent of such nonqualification, such Option or
portion thereof shall be regarded as a Nonqualified Stock Option appropriately granted under this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(b)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I><U>Exercise Price</U></I>. The exercise price (&ldquo;<U>Exercise Price</U>&rdquo;) per Common Share for each Option shall not
be less than 100% of the Fair Market Value of such share determined as of the Date of Grant<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
provided</U><I>, </I><U>however, <FONT STYLE="text-underline-style: double; color: blue">that the Committee may designate a purchase price
below Fair Market Value on the date of grant if the Option is granted in substitution for a stock option previously granted by an entity
that is acquired by or merged with the Company or an Affiliate; provided further, </FONT></U>that in the case of an Incentive Stock Option
granted to an employee who, at the time of the grant of such Option, owns shares representing more than 10% of the voting power of all
classes of shares of the Company or any Affiliate, the Exercise Price per share shall not be less than 110% of the Fair Market Value per
share on the Date of Grant<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
and, <U>provided further</U><I>,</I> that notwithstanding any provision herein to the contrary, the Exercise Price shall not be less than
the par value per Common Share.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(c) <I><U>Vesting and
Expiration</U></I>. Options shall vest and become exercisable in such manner and on such date or dates determined by the Committee
and as set forth in the applicable Award Agreement, and shall expire after such period, not to exceed ten (10) years from the Date
of Grant, as may be determined by the Committee (the &ldquo;<U>Option Period</U>&rdquo;)<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT> <U>provided</U><I>, </I><U>however</U>,
that the Option Period shall not exceed five (5) years from the Date of Grant in the case of an Incentive Stock Option granted to a
Participant who on the Date of Grant owns shares representing more than 10% of the voting power of all classes of shares of the
Company or any Affiliate<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT> <I>and,</I> <U>provided</U><I>,</I> <U>further</U>,
that notwithstanding any vesting dates set by the Committee, the Committee may, in its sole discretion, accelerate the
exercisability of any Option, which acceleration shall not affect the terms and conditions of such Option other than with respect to
exercisability. Unless otherwise provided by the Committee in an Award Agreement:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(i)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(i) </U></FONT>an Option shall vest and become exercisable
with respect to one<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>third
of the Common Shares subject to such Option on each of the first three anniversaries of the Date of Grant<FONT STYLE="color: red"><STRIKE>&#894;
<I>provided, however, that the Committee may designate a purchase price below Fair Market Value on the date of grant if the Option is
granted in substitution for a stock option previously granted by an entity that is acquired by or merged with the Company or an Affiliate</I>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(ii)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(ii) </U></FONT>the unvested portion of an Option shall
expire upon termination of employment or service of the Participant granted the Option, and the vested portion of such Option shall remain
exercisable for:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 2in"><FONT STYLE="color: red"><STRIKE>(A)
</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(A) </U></FONT>one year following termination of employment
or service by reason of such Participant&rsquo;s death or Disability (with the determination of Disability to be made by the Committee
on a case by case basis), but not later than the expiration of the Option Period<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 2in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 6.15pt 0pt 5pt; text-align: justify; text-indent: 90.9pt; color: red"><STRIKE>(B) for
directors, officers and employees of the Company only, for ninety (90) days following termination of employment or service by reason of
such Participant&rsquo;s Retirement&#894;</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 6.15pt 0pt 5pt; text-align: justify; text-indent: 90.9pt; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 2in"><FONT STYLE="color: red"><STRIKE>(C)
</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(B) </U></FONT>90 calendar days following termination of employment
or service for any reason other than such Participant&rsquo;s death<FONT STYLE="color: red"><STRIKE>,</STRIKE></FONT> <FONT STYLE="text-underline-style: double; color: blue"><U>or</U></FONT>
Disability <FONT STYLE="color: red"><STRIKE>or Retirement</STRIKE></FONT>, and other than such Participant&rsquo;s termination of employment
or service for Cause, but not later than the expiration of the Option Period<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 2in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(iii)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(iii) </U></FONT>both the unvested and the vested portion
of an Option shall immediately expire upon the termination of the Participant&rsquo;s employment or service by the Company for Cause.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0in">Notwithstanding the foregoing
provisions of Section 7(c) and consistent with the requirements of applicable law, the Committee, in its sole discretion, may extend the
post<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>termination
of employment period during which a Participant may exercise vested Options.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(d)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I><U>Method of Exercise and Form of Payment</U></I>. No Common Shares shall be delivered pursuant to the exercise of an Option
until payment in full of the Exercise Price therefor is received by the Company and the Participant has paid to the Company an amount
equal to any applicable federal, state, local and/or foreign income and employment taxes withheld. Options that have become exercisable
may be exercised by delivery of written or electronic notice of exercise to the Company in accordance with the terms of the Award Agreement
accompanied by payment of the Exercise Price. The Exercise Price shall be payable (i) in cash, check (subject to collection), cash equivalent
and/or vested Common Shares valued at the Fair Market Value at the time the Option is exercised (including, pursuant to procedures approved
by the Committee, by means of attestation of ownership of a sufficient number of Common Shares in lieu of actual delivery of such shares
to the Company)<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
provided</U>, <U>however</U>, that such Common Shares are not subject to any pledge or other security interest and<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(ii) by such other method as the Committee may permit in accordance with applicable law, in its sole discretion, including without limitation:
(A) in other property having a fair market value (as determined by the Committee in its discretion) on the date of exercise equal to the
Exercise Price or (B) if there is a public market for the Common Shares at such time, by means of a broker<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>assisted
&ldquo;cashless exercise&rdquo; pursuant to which the Company is delivered a copy of irrevocable instructions to a stockbroker to sell
the Common Shares otherwise deliverable upon the exercise of the Option and to deliver promptly to the Company an amount equal to the
Exercise Price or (C) by a &ldquo;net exercise&rdquo; method whereby the Company withholds from the delivery of the Common Shares for
which the Option was exercised that number of Common Shares having a Fair Market Value equal to the aggregate Exercise Price for the Common
Shares for which the Option was exercised. Any fractional Common Shares shall be settled in cash.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(e)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I><U>Notification upon Disqualifying Disposition of an Incentive Stock Option</U></I>. Each Participant awarded an Incentive Stock
Option under this Plan shall notify the Company in writing immediately after the date he makes a disqualifying disposition of any Common
Shares acquired pursuant to the exercise of such Incentive Stock Option. A disqualifying disposition is any disposition (including, without
limitation, any sale) of such Common Shares before the later of (A) two years after the Date of Grant of the Incentive Stock Option or
(B) one year after the date of exercise of the Incentive Stock Option. The Company may, if determined by the Committee and in accordance
with procedures established by the Committee, retain possession of any Common Shares acquired pursuant to the exercise of an Incentive
Stock Option as agent for the applicable Participant until the end of the period described in the preceding sentence.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(f)<FONT STYLE="font-family: Times New Roman, Times, Serif"> &nbsp;
</FONT><I><U>Compliance with Laws, etc</U></I>. Notwithstanding the foregoing, in no event shall a Participant be permitted to exercise
an Option in a manner that the Committee determines would violate the Sarbanes<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>Oxley
Act of 2002, if applicable, or any other applicable law, the applicable rules and regulations of the Securities and Exchange Commission,
the applicable rules and regulations of any securities exchange or inter<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>dealer
quotation system upon which the securities of the Company are listed or traded, or the trading rules or policies of the Company. Except
as otherwise provided in the Award Agreement or other written agreement between a Participant and the Company, if a Participant&rsquo;s
employment or service terminates for any reason other than for Cause and during the last thirty days of the post<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>termination
exercise period, if any, applicable to the Participant&rsquo;s Option the exercise of the Participant&rsquo;s Option would be prohibited
by applicable law, the applicable rules and regulations of the Securities and Exchange Commission, the applicable rules and regulations
of any securities exchange or inter<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>dealer
quotation system upon which the securities of the Company are listed or traded, or the trading rules or policies of the Company, then
the applicable <FONT STYLE="color: red"><STRIKE>posttermination</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>post-termination</U></FONT>
exercise period will be extended to the last day of the calendar month that commences following the date the Award would otherwise expire,
with an additional extension of the exercise period to the last day of the next calendar month to apply if any of the foregoing restrictions
apply at any time during such extended exercise period, generally without limitation as to the maximum permitted number of extensions&#894;
provided, however, that in no event may such Option be exercised after the expiration of its maximum term.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">8.<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I>Stock Appreciation Rights</I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(a)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I><U>Generally</U></I>. Each SAR granted under this Plan shall be evidenced by an Award Agreement (whether in paper or electronic
medium (including email or the posting on a web site maintained by the Company or a third party under contract with the Company)). Each
SAR so granted shall be subject to the conditions set forth in this Section 8, and to such other conditions not inconsistent with this
Plan as may be reflected in the applicable Award Agreement. Any Option granted under this Plan may include tandem SARs (<I>i.e.</I>, SARs
granted in conjunction with an Award of Options under this Plan). The Committee also may award SARs to Eligible Persons independent of
any Option.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(b)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I><U>Exercise Price</U></I>. The Exercise Price per Common Share for each Option granted in connection with a SAR shall not be
less than 100% of the Fair Market Value of such share determined as of the Date of Grant<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
provided</U>, <U>however</U>, that the Committee may designate a purchase price below Fair Market Value on the date of grant if the SAR
is granted in substitution for an appreciation right previously granted by an entity that is acquired by or merged with the Company or
an Affiliate.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(c)<FONT STYLE="font-family: Times New Roman, Times, Serif">
</FONT><I><U>Vesting and Expiration</U></I>. A SAR granted in connection with an Option shall become exercisable and shall expire according
to the same vesting schedule and expiration provisions as the corresponding Option. A SAR granted independent of an Option shall vest
and become exercisable and shall expire in such manner and on such date or dates determined by the Committee and shall expire after such
period, not to exceed ten years, as may be determined by the Committee (the &ldquo;<I><U>SAR Period</U></I>&rdquo;)<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
provided</U>, <I>however</I>, that notwithstanding any vesting dates set by the Committee, the Committee may, in its sole discretion,
accelerate the exercisability of any SAR, which acceleration shall not affect the terms and conditions of such SAR other than with respect
to exercisability. Unless otherwise provided by the Committee in an Award Agreement:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(i)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(i) </U></FONT>a SAR shall vest and become exercisable
with respect to one<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>third
of the Common Shares subject to such SAR on each of the first three anniversaries of the Date of Grant<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(ii)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(ii) </U></FONT>the unvested portion of a SAR shall expire
upon termination of employment or service of the Participant granted the SAR, and the vested portion of such SAR shall remain exercisable
for:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 2in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 2in"><FONT STYLE="color: red"><STRIKE>(A)
</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(A) </U></FONT>one year following termination of employment
or service by reason of such Participant&rsquo;s death or Disability (with the determination of Disability to be made by the Committee
on a case by case basis), but not later than the expiration of the SAR Period<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 2in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 5pt; text-align: justify; text-indent: 90.9pt; color: red"><STRIKE>(B)&nbsp;for
directors, officers and employees of the Company only, for the remainder of the SAR Period following termination of employment or service
by reason of such Participant&rsquo;s Retirement&#894;</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 2in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 2in"><FONT STYLE="color: red"><STRIKE>(C)
</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(B) </U></FONT>90 calendar days following termination of employment
or service for any reason other than such Participant&rsquo;s death<FONT STYLE="color: red"><STRIKE>,</STRIKE></FONT> <FONT STYLE="text-underline-style: double; color: blue"><U>or</U></FONT>
Disability <FONT STYLE="color: red"><STRIKE>or Retirement</STRIKE></FONT>, and other than such Participant&rsquo;s termination of employment
or service for Cause, but not later than the expiration of the SAR Period<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(iii)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(iii) </U></FONT>both the unvested and the vested portion
of a SAR shall expire immediately upon the termination of the Participant&rsquo;s employment or service by the Company for Cause.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(d)&nbsp;<I><U>Method
of Exercise</U></I>. SARs that have become exercisable may be exercised by delivery of written or electronic notice of exercise to the
Company in accordance with the terms of the Award, specifying the number of SARs to be exercised and the date on which such SARs were
awarded. Notwithstanding the foregoing, if on the last day of the Option Period (or in the case of a SAR independent of an Option, the
SAR Period), the Fair Market Value exceeds the Strike Price, the Participant has not exercised the SAR or the corresponding Option (if
applicable), and neither the SAR nor the corresponding Option (if applicable) has expired, such SAR shall be deemed to have been exercised
by the Participant on such last day and the Company shall make the appropriate payment therefor.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(e)&nbsp;<I><U>Payment</U></I>.
Upon the exercise of a SAR, the Company shall pay to the Participant an amount equal to the number of Common Shares subject to the SAR
that are being exercised multiplied by the excess, if any, of the Fair Market Value of one Common Share on the exercise date over the
Strike Price, less an amount equal to any applicable federal, state, local and non<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>U.S.
income and employment taxes withheld. The Company shall pay such amount in cash, in Common Shares valued at Fair Market Value, or any
combination thereof, as determined by the Committee. Any fractional Common Share shall be settled in cash.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">9.&nbsp;<I>Restricted
Stock and Restricted Stock Units</I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(a)&nbsp;<I><U>Generally</U></I>.
Each grant of Restricted Stock and Restricted Stock Units shall be evidenced by an Award Agreement (whether in paper or electronic medium
(including email or the posting on a web site maintained by the Company or a third party under contract with the Company)). Each such
grant shall be subject to the conditions set forth in this Section 9, and to such other conditions not inconsistent with this Plan as
may be reflected in the applicable Award Agreement. Restricted Stock and Restricted Stock Units shall be subject to such restrictions
on transferability and other restrictions as the Committee may impose (including, for example, limitations on the right to vote Restricted
Stock <FONT STYLE="color: red"><STRIKE>or the right to receive dividends on the Restricted Stock</STRIKE></FONT>). These restrictions
may lapse separately or in combination at such times, under such circumstances, in such installments, upon the satisfaction of <FONT STYLE="color: red"><STRIKE>Performance
Goals</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>performance criteria</U></FONT> or otherwise, as the Committee
determines at the time of the grant of an Award or thereafter. Except as otherwise provided in an Award Agreement, a Participant shall
have none of the rights of a stockholder with respect to Restricted Stock Units until such time as Common Shares are paid in settlement
of such Awards.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(b)&nbsp;<I><U>Restricted
Accounts</U><FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
Escrow or Similar Arrangement</U></I>. Unless otherwise determined by the Committee, upon the grant of Restricted Stock, a book entry
in a restricted account shall be established in the Participant&rsquo;s name at the Company&rsquo;s transfer agent and, if the Committee
determines that the Restricted Stock shall be held by the Company or in escrow rather than held in such restricted account pending the
release of the applicable restrictions, the Committee may require the Participant to additionally execute and deliver to the Company (i)
an escrow agreement satisfactory to the Committee, if applicable, and (ii) the appropriate share power (endorsed in blank) with respect
to the Restricted Stock covered by such agreement. If a Participant shall fail to execute an agreement evidencing an Award of Restricted
Stock and, if applicable, an escrow agreement and blank share power within the amount of time specified by the Committee, the Award shall
be null and void <I>ab initio</I>. Subject to the restrictions set forth in this Section 9 and the applicable Award Agreement, the Participant
generally shall have the rights and privileges of a stockholder as to such Restricted Stock, including without limitation the right to
vote such Restricted Stock and the right to receive dividends, if applicable<FONT STYLE="text-underline-style: double; color: blue"><U>;
provided, however, no Participant will be paid dividends on unvested Awards</U></FONT>. To the extent shares of Restricted Stock are forfeited,
any share certificates issued to the Participant evidencing such shares shall be returned to the Company, and all rights of the Participant
to such shares and as a stockholder with respect thereto shall terminate without further obligation on the part of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(c)&nbsp;<I><U>Vesting</U><FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
Acceleration of Lapse of Restrictions</U></I>. Unless otherwise provided by the Committee in an Award Agreement: (i) the Restricted Period
shall lapse with respect to one-third of the Restricted Stock and Restricted Stock Units on each of the first three anniversaries of the
Date of Grant&#894; and (ii) the unvested portion of Restricted Stock and Restricted Stock Units shall terminate and be forfeited upon
the termination of employment or service of the Participant granted the applicable Award.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(d)&nbsp;<I><U>Delivery
of Restricted Stock and Settlement of Restricted Stock Units</U></I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">(i) &nbsp;Upon
the expiration of the Restricted Period with respect to any shares of Restricted Stock, the restrictions set forth in the applicable Award
Agreement shall be of no further force or effect with respect to such shares, except as set forth in the applicable Award Agreement. If
an escrow arrangement is used, upon such expiration, the Company shall deliver to the Participant, or his beneficiary, without charge,
the share certificate evidencing the shares of Restricted Stock that have not then been forfeited and with respect to which the Restricted
Period has expired (rounded down to the nearest full share). Dividends, if any, that <FONT STYLE="color: red"><STRIKE>may </STRIKE></FONT>have
been withheld by the Committee <FONT STYLE="text-underline-style: double; color: blue"><U>pursuant to Section 14(h) </U></FONT>and <FONT STYLE="text-underline-style: double; color: blue"><U>are</U></FONT>
attributable to any particular share of Restricted Stock shall be distributed to the Participant in cash or, at the sole discretion of
the Committee, in shares of Common Stock having a Fair Market Value equal to the amount of such dividends, upon the release of restrictions
on such shares of Restricted Stock and, if such shares of Restricted Stock are forfeited, the Participant shall have no right to such
dividends (except as otherwise set forth by the Committee in the applicable Award Agreement).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in">(ii) &nbsp;Unless
otherwise provided by the Committee in an Award Agreement, upon the expiration of the Restricted Period with respect to any outstanding
Restricted Stock Units and no later than the 75th day of the calendar year following the calendar year in which such expiration occurs,
the Company shall deliver to the Participant, or his beneficiary, without charge, one Common Share for each such outstanding Restricted
Stock Unit&#894; provided<I>, </I>however, that the Committee may, in its sole discretion and subject to the requirements of Section 409A
of the Code, elect to (i) pay cash or part cash and part Common Share in lieu of delivering only Common Shares in respect of such Restricted
Stock Units or (ii) defer the delivery of Common Shares (or cash or part Common Shares and part cash, as the case may be) beyond the 75th
day of the calendar year following the calendar year in which the expiration of the Restricted Period occurs if such delivery would result
in a violation of applicable law until such time as is no longer the case. If a cash payment is made in lieu of delivering Common Shares,
the amount of such payment shall be equal to the Fair Market Value of the Common Shares as of the date on which the Restricted Period
lapsed with respect to such Restricted Stock Units, less an amount equal to any applicable federal, state, local and non<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>U.S.
income and employment taxes withheld. Notwithstanding anything contained herein to the contrary, the Committee in an Award Agreement may,
in a manner consistent with the applicable requirements of Section 409A of the Code, enable a Participant to elect to defer the date on
which settlement of the Restricted Stock Units shall occur.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">10.&nbsp;<I>Stock
Bonus Awards</I>. The Committee may issue unrestricted Common Shares, or other Awards denominated in Common Shares, under this Plan to
Eligible Persons, either alone or in tandem with other awards, in such amounts as the Committee shall from time to time in its sole discretion
determine. Each Stock Bonus Award granted under this Plan shall be evidenced by an Award Agreement (whether in paper or electronic medium
(including email or the posting on a web site maintained by the Company or a third party under contract with the Company)). Each Stock
Bonus Award so granted shall be subject to such conditions not inconsistent with this Plan as may be reflected in the applicable Award
Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in; color: red"><B>&nbsp;</B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in; color: red"><B><STRIKE>11.&nbsp;</STRIKE></B><STRIKE><I>Performance
Compensation Awards</I>.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: red"><B><STRIKE>(a)&nbsp;</STRIKE></B><U><STRIKE>Generally</STRIKE></U><STRIKE>.
The provisions of the Plan are intended to enable Options and</STRIKE></FONT><STRIKE> <FONT STYLE="color: #00C000">Stock Appreciation
Rights </FONT><FONT STYLE="color: red">granted hereunder to certain Eligible Persons to qualify for an exemption under Section 162(m)
of the Code. The Committee shall have the authority, at the time of grant of any Award described in Sections 7 through 10 of this Plan,
to designate such Award as a Performance Compensation Award intended to qualify as &ldquo;performance-based compensation&rdquo; under
Section 162(m) of the Code. The Committee shall have the authority to make an award of a cash bonus to any Participant and designate such
Award as a Performance Compensation Award intended to qualify as &ldquo;performance-based compensation&rdquo; under Section 162(m) of
the Code.</FONT></STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="color: red"><B><STRIKE>(b)&nbsp;</STRIKE></B><I><U><STRIKE>Discretion
of Committee with Respect to Performance Compensation Awards</STRIKE></U></I><STRIKE>. With regard to a particular Performance Period,
the Committee shall have sole discretion to select the length of such Performance Period, the type(s) of Performance Compensation Awards
to be issued, the Performance Criteria that will be used to establish the Performance Goal(s), the kind(s) and/or level(s) of the Performance
Goals(s) that is (are) to apply and the Performance Formula. Within the first 90 calendar days of a Performance Period (or, if longer
or shorter, within the maximum period allowed under Section 162(m) of the Code, if applicable), the Committee shall, with regard to the
Performance Compensation Awards to be issued for such Performance Period, exercise its discretion with respect to each of the matters
enumerated in</STRIKE></FONT><STRIKE> <FONT STYLE="color: #00C000">the immediately preceding </FONT><FONT STYLE="color: red">sentence
and record the same in writing.</FONT></STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: red"><B><STRIKE>(c)&nbsp;</STRIKE></B><I><U><STRIKE>Performance
Criteria</STRIKE></U></I><STRIKE>. The Performance Criteria that will be used to establish the Performance Goal(s) shall be based on the
attainment of specific levels of performance of the Company and/or one or more Affiliates, divisions or operational units, or any combination
of the foregoing, as determined by the Committee, which criteria may be based on one or more of the following business criteria: (i) revenue&#894;
(ii) sales&#894; (iii) profit (net profit, gross profit, operating profit, economic profit, profit margins or other corporate profit measures)&#894;
(iv) earnings (EBIT, EBITDA, earnings per share, or other corporate earnings measures)&#894; (v) net income (before or after taxes, operating
income or other income measures)&#894; (vi) cash (cash flow, cash generation or other cash measures)&#894; (vii) stock price or performance&#894;
(viii) total stockholder return (stock price appreciation plus reinvested dividends divided by beginning share price)&#894; (ix) economic
value added&#894; (x) return measures (including, but not limited to, return on assets, capital, equity, investments or sales, and cash
flow return on assets, capital, equity, or sales)&#894; (xi) market share&#894; (xii) improvements in capital structure&#894; (xiii) expenses
(expense management, expense ratio, expense efficiency ratios or other expense measures)&#894; (xiv) business expansion or consolidation
(acquisitions and divestitures)&#894; (xv) internal rate of return or increase in net present value&#894; (xvi) working capital targets
relating to inventory and/or accounts receivable&#894; (xvii) inventory management&#894; (xviii) service or product delivery or quality&#894;
(xix) customer satisfaction&#894; (xx) employee retention&#894; (xxi) safety standards&#894; (xxii) productivity measures&#894; (xxiii)
cost reduction measures&#894; and/or (xxiv) strategic plan development and implementation. Any one or more of the Performance Criteria
adopted by the Committee may be used on an absolute or relative basis to measure the performance of the Company and/or one or more Affiliates
as a whole or any business unit(s) of the Company and/or one or more Affiliates or any combination thereof, as the Committee may deem
appropriate, or any of the above Performance Criteria may be compared to the performance of a selected group of comparison companies,
or a published or special index that the Committee, in its sole discretion, deems appropriate, or as compared to various stock market
indices. The Committee also has the authority to provide for accelerated vesting of any Award based on the achievement of Performance
Goals pursuant to the Performance Criteria specified in this paragraph. To the extent required under Section 162(m) of the Code, the Committee
shall, within the first 90 calendar days of a Performance Period (or, if longer or shorter, within the maximum period allowed under Section
162(m) of the Code), define in an objective fashion the manner of calculating the Performance Criteria it selects to use for such Performance
Period and thereafter promptly communicate such Performance Criteria to the Participant.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: red"><B><STRIKE>(d)&nbsp;</STRIKE></B><I><U><STRIKE>Modification
of Performance Goal(s)</STRIKE></U></I><STRIKE>. In the event that applicable tax and/or securities laws change to permit Committee discretion
to alter the governing Performance Criteria without obtaining stockholder approval of such alterations, the Committee shall have sole
discretion to make such alterations without obtaining stockholder approval. For purposes of clarity and without limiting the Committee&rsquo;s
authority set forth above, at the time it establishes Performance Criteria to be used with any Performance Compensation Award, the Committee
may specify one or more events requiring an adjustment to the calculation of the Performance Goal, including but not limited to: (i) asset
write-downs&#894; (ii) litigation or claim judgments or settlements&#894; (iii) the effect of changes in tax laws, accounting principles,
or other laws or regulatory rules affecting reported results&#894; (iv) any reorganization and restructuring programs&#894; (v) acquisitions
or divestitures&#894; (vi) any other specific items that are unusual in nature or infrequently occurring, or objectively determinable
category thereof&#894; (viii) foreign exchange gains and losses&#894; and (ix) a change in the Company&rsquo;s fiscal year. The Committee
may reserve discretion to make or not make one or more adjustments as specified in a Performance Compensation Award, but only to the extent
that such discretion is Negative Discretion.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 1in; color: red"><B>&nbsp;</B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 1in; color: red"><B><STRIKE>(e)&nbsp;</STRIKE></B><I><U><STRIKE>Payment
of Performance Compensation Awards</STRIKE></U></I><STRIKE>.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B><STRIKE>(i)&nbsp;</STRIKE></B><U><STRIKE>Condition
to Receipt of Paymen</STRIKE></U><STRIKE>t. Unless otherwise provided in the applicable Award Agreement, a Participant must be employed
by, or in service to, the Company on the last day of a Performance Period to be eligible for payment in respect of a Performance Compensation
Award for such Performance Period.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B><STRIKE>(ii)&nbsp;</STRIKE></B><I><U><STRIKE>Limitation</STRIKE></U></I><STRIKE>.
A Participant shall be eligible to receive payment in respect of a Performance Compensation Award only to the extent that: (A) the Performance
Goals for such period are achieved&#894; and (B) all or some of the portion of such Participant&rsquo;s Performance Compensation Award
has been earned for the Performance Period based on the application of the Performance Formula to such achieved Performance Goals.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B><STRIKE>(iii)&nbsp;</STRIKE></B><I><U><STRIKE>Certification</STRIKE></U></I><STRIKE>.
Following the completion of a Performance Period, the Committee shall review and certify in writing whether, and to what extent, the Performance
Goals for the Performance Period have been achieved and, if so, calculate and certify in writing that amount of the Performance Compensation
Awards earned for the period based upon the Performance Formula. The Committee shall then determine the amount of each Participant&rsquo;s
Performance Compensation Award actually payable for the Performance Period and, in so doing, may apply Negative Discretion.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B><STRIKE>(iv)&nbsp;</STRIKE></B><I><U><STRIKE>Use
of Negative Discretion</STRIKE></U></I><STRIKE>. In determining the actual amount of an individual Participant&rsquo;s Performance Compensation
Award for a Performance Period, the Committee may reduce or eliminate the amount of the Performance Compensation Award earned under the
Performance Formula in the Performance Period through the use of Negative Discretion if, in its sole judgment, such reduction or elimination
is appropriate. The Committee shall not have the discretion, except as is otherwise provided in this Plan, to (A) grant or provide payment
in respect of Performance Compensation Awards for a Performance Period if the Performance Goals for such Performance Period have not been
attained&#894; or (B) increase a Performance Compensation Award above the applicable limitations set forth in Section 5 of this Plan.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: red"><B><STRIKE>(f)&nbsp;</STRIKE></B><I><U><STRIKE>Timing
of Award Payments</STRIKE></U></I><STRIKE>. Performance Compensation Awards granted for a Performance Period shall be paid to Participants
as soon as administratively practicable following completion of the certifications required by this Section 11, but in no event later
than two-and-one- half months following the end of the fiscal year during which the Performance Period is completed in order to comply
with the short-term deferral rules under Section 1.409A-1(b)(4) of the Treasury Regulations. Notwithstanding the foregoing, payment of
a Performance Compensation Award may be delayed, as permitted by Section 1.409A-2(b)(7)(i) of the Treasury Regulations, to the extent
that the Company reasonably anticipates that if such payment were made as scheduled, the Company&rsquo;s tax deduction with respect to
such payment would not be permitted due to the application of Section 162(m) of the Code.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="text-underline-style: double; color: blue"><U>11.</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>12.
</STRIKE></B></FONT><I>Changes in Capital Structure and Similar Events</I>. In the event of (a) any dividend or other distribution (whether
in the form of cash, Common Shares, other securities or other property), recapitalization, stock split, reverse stock split, reorganization,
merger, amalgamation, consolidation, split<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>up,
split<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>off, combination,
repurchase or exchange of Common Shares or other securities of the Company, issuance of warrants or other rights to acquire Common Shares
or other securities of the Company, or other similar corporate transaction or event (including, without limitation, a Change in Control)
that affects the Common Shares, or (b) unusual or nonrecurring events (including, without limitation, a Change in Control) affecting the
Company, any Affiliate, or the financial statements of the Company or any Affiliate, or changes in applicable rules, rulings, regulations
or other requirements of any governmental body or securities exchange or inter<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>dealer
quotation system, accounting principles or law, such that in either case an adjustment is determined by the Committee in its sole discretion
to be necessary or appropriate in order to prevent dilution or enlargement of rights, then the Committee shall make any such adjustments
that are equitable, including without limitation any or all of the following:</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><STRIKE>(i)
</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(i) </U></FONT>adjusting any or all of (A) the number of Common
Shares or other securities of the Company (or number and kind of other securities or other property) that may be delivered in respect
of Awards or with respect to which Awards may be granted under this Plan (including, without limitation, adjusting any or all of the limitations
under Section 5 of this Plan) and (B) the terms of any outstanding Award, including, without limitation, (1) the number of Common Shares
or other securities of the Company (or number and kind of other securities or other property) subject to outstanding Awards or to which
outstanding Awards relate, (2) the Exercise Price or Strike Price with respect to any Award or (3) any applicable performance <FONT STYLE="color: red"><STRIKE>measures
(including, without limitation, Performance Criteria and Performance Goals)&#894;(ii) </STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>criteria;</U></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="text-underline-style: double; color: blue"><U>(ii)&nbsp;</U></FONT>subject
to the requirements of Section 409A of the Code, providing for a substitution or assumption of Awards, accelerating the exercisability
of, lapse of restrictions on, or termination of, Awards or providing for a period of time for exercise prior to the occurrence of such
event<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT> and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><STRIKE>(iii)
</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(iii) </U></FONT>subject to the requirements of Section 409A
of the Code, canceling any one or more outstanding Awards and causing to be paid to the holders thereof, in cash, Common Shares, other
securities or other property, or any combination thereof, the value of such Awards, if any, as determined by the Committee (which if applicable
may be based upon the price per Common Share received or to be received by other stockholders of the Company in such event), including
without limitation, in the case of an outstanding Option or SAR, a cash payment in an amount equal to the excess, if any, of the Fair
Market Value (as of a date specified by the Committee) of the Common Shares subject to such Option or SAR over the aggregate Exercise
Price or Strike Price of such Option or SAR, respectively (it being understood that, in such event, any Option or SAR having a per share
Exercise Price or Strike Price equal to, or in excess of, the Fair Market Value of a Common Share subject thereto may be canceled and
terminated without any payment or consideration therefor)<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
provided</U><I>,</I> <U>however</U>, that in the case of any &ldquo;equity restructuring&rdquo; (within the meaning of the Financial Accounting
Standards Board Statement of Financial Accounting Standards No. 123 (revised 2004) or ASC Topic 718, or any successor thereto), the Committee
shall make an equitable or proportionate adjustment to outstanding Awards to reflect such equity restructuring. Any adjustment in Incentive
Stock Options under this Section <FONT STYLE="color: red"><STRIKE>12</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>11</U></FONT>
(other than any cancellation of Incentive Stock Options) shall be made only to the extent not constituting a &ldquo;modification&rdquo;
within the meaning of Section 424(h)(3) of the Code, and any adjustments under this Section <FONT STYLE="color: red"><STRIKE>12</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>11</U></FONT>
shall be made in a manner that does not adversely affect the exemption provided pursuant to Rule 16b<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>3
under the Exchange Act. The Company shall give each Participant notice of an adjustment hereunder and, upon notice, such adjustment shall
be conclusive and binding for all purposes.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in; color: blue"><FONT STYLE="text-underline-style: double"><U>12.&nbsp;<I>Effect
of Change in Control. </I>Except to the extent otherwise provided in an Award Agreement, in the event of a Participant&rsquo;s involuntary
termination without Cause on or within twelve months of a Change in Control, with respect to all or any portion of a particular outstanding
Award or Awards:</U></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1.5in; text-align: justify; text-indent: -62.65pt; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; color: blue"><TR STYLE="vertical-align: top">
<TD STYLE="width: 45.35pt"></TD><TD STYLE="width: 62.65pt"><FONT STYLE="text-underline-style: double"><U>(a)</U></FONT></TD><TD STYLE="text-align: justify"><FONT STYLE="text-underline-style: double"><U>all of the then outstanding Options and SARs shall immediately
vest and become immediately exercisable as of a time prior to the Change in Control;</U></FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1.5in; text-indent: -62.65pt; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; color: blue"><TR STYLE="vertical-align: top">
<TD STYLE="width: 45.35pt"></TD><TD STYLE="width: 62.65pt"><FONT STYLE="text-underline-style: double"><U>(b)</U></FONT></TD><TD><FONT STYLE="text-underline-style: double"><U>any Restricted Period referring to the period of time during which an Award is subject
to restrictions shall expire as of a time prior to the Change in Control (including without limitation a waiver of any applicable restrictions);
and</U></FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1.5in; text-indent: -62.65pt; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; color: blue"><TR STYLE="vertical-align: top">
<TD STYLE="width: 45.35pt"></TD><TD STYLE="width: 62.65pt"><FONT STYLE="text-underline-style: double"><U>(c)</U></FONT></TD><TD><FONT STYLE="text-underline-style: double"><U>any Restricted Period in effect on the date of the Change in Control and referring to
the period of time within which performance is being measured for purposes of determining whether an Award has been earned, shall end
on upon such Change in Control, and the Committee shall (i) determine the extent to which performance criteria with respect to each such
Restricted Period have been met based upon such audited or unaudited financial information or other information then available as it deems
relevant and (ii) cause the Participant to receive prorated or full payment of Awards for each such Restricted Period based upon the Committee&rsquo;s
determination of the degree of attainment of the performance criteria, or assuming that the applicable &ldquo;target&rdquo; levels of
performance have been attained or on such other basis determined by the Committee.</U></FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="text-underline-style: double; color: blue"><U>To the extent
practicable, any actions taken by the Committee under</U></FONT><U> <FONT STYLE="text-underline-style: double; color: #00C000">the immediately
preceding </FONT></U><U><FONT STYLE="text-underline-style: double; color: blue">clauses (a) through (c) shall occur in a manner and at
a time which allows affected Participants the ability to participate in the Change in Control transactions with respect to the Common
Shares subject to their Awards.</FONT></U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in; color: red"><B>&nbsp;</B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in; color: red"><B><STRIKE>13.&nbsp;</STRIKE></B><STRIKE><I>Reserved
</I>[This amendment shall not modify any award outstanding prior to this amendment to extent that such modification is prohibited by Section
14(b) of the Plan.]</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="text-underline-style: double; color: blue"><U>13.</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>14.
</STRIKE></B></FONT><I>Amendments and Termination</I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(a)&nbsp;<I><U>Amendment
and Termination of this Plan</U></I>. The Board may amend, alter, suspend, discontinue, or terminate this Plan or any portion thereof
at any time<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
provided</U>, that (i) no amendment to the definition of Eligible Person in Section 2(<FONT STYLE="color: red"><STRIKE>q</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>o</U></FONT>),
Section 5(<FONT STYLE="color: red"><STRIKE>b), Section 11(c</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>a</U></FONT>)
or Section <FONT STYLE="color: red"><STRIKE>14</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>13</U></FONT>(b)
(to the extent required by the proviso in such Section <FONT STYLE="color: red"><STRIKE>14</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>13</U></FONT>(b))
shall be made without stockholder approval and (ii) no such amendment, alteration, suspension, discontinuation or termination shall be
made without stockholder approval if such approval is necessary to comply with any tax or regulatory requirement applicable to this Plan
(including, without limitation, as necessary to comply with any rules or requirements of any national securities exchange or inter<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>dealer
quotation system on which the Common Shares may be listed or quoted <FONT STYLE="color: red"><STRIKE>or to prevent the Company from being
denied a tax deduction under Section 162(m) of the Code)&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
and, <U>provided</U><I>,</I> <U>further</U>, that any such amendment, alteration, suspension, discontinuance or termination that would
materially and adversely affect the rights of any Participant or any holder or beneficiary of any Award theretofore granted shall not
to that extent be effective without the prior written consent of the affected Participant, holder or beneficiary.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(b)&nbsp;<I><U>Amendment
of Award Agreements</U></I>. The Committee may, to the extent consistent with the terms of any applicable Award Agreement, waive any conditions
or rights under, amend any terms of, or alter, suspend, discontinue, cancel or terminate, any Award theretofore granted or the associated
Award Agreement, prospectively or retroactively<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
provided, however,</U> that any such waiver, amendment, alteration, suspension, discontinuance, cancellation or termination that would
materially and adversely affect the rights of any Participant with respect to any Award theretofore granted shall not to that extent be
effective without the consent of the affected Participant.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="text-underline-style: double; color: blue"><U>14.</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>15.
</STRIKE></B></FONT><I>General</I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(a)&nbsp;<I><U>Award
Agreements</U></I>. Each Award under this Plan shall be evidenced by an Award Agreement, which shall be delivered to the Participant (whether
in paper or electronic medium (including email or the posting on a web site maintained by the Company or a third party under contract
with the Company)) and shall specify the terms and conditions of the Award and any rules applicable thereto, including without limitation,
the effect on such Award of the death, Disability or termination of employment or service of a Participant, or of such other events as
may be determined by the Committee. The Company&rsquo;s failure to specify any term of any Award in any particular Award Agreement shall
not invalidate such term, provided such terms was duly adopted by the Board or the Committee.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(b)&nbsp;<I><U>Nontransferability</U><FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="color: blue"><U>;&nbsp;</U></FONT><U>Trading Restrictions</U></I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(i)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(i) </U></FONT>Each Award shall be exercisable only by
a Participant during the Participant&rsquo;s lifetime, or, if permissible under applicable law, by the Participant&rsquo;s legal guardian
or representative. No Award may be assigned, alienated, pledged, attached, sold or otherwise transferred or encumbered by a Participant
other than by will or by the laws of descent and distribution and any such purported assignment, alienation, pledge, attachment, sale,
transfer or encumbrance shall be void and unenforceable against the Company or an Affiliate<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
provided that the designation of a beneficiary shall not constitute an assignment, alienation, pledge, attachment, sale, transfer or encumbrance.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B></B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(ii)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(ii) </U></FONT>Notwithstanding the foregoing, the Committee
may, in its sole discretion, permit Awards (other than Incentive Stock Options) to be transferred by a Participant, <FONT STYLE="color: red"><STRIKE>with
or </STRIKE></FONT>without consideration, subject to such rules as the Committee may adopt consistent with any applicable Award Agreement
to preserve the purposes of this Plan, to: (A) any person who is a &ldquo;family member&rdquo; of the Participant, as such term is used
in the instructions to Form S<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>8
under the Securities Act (collectively, the &ldquo;<U>Immediate Family Members</U>&rdquo;)<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(B) a trust solely for the benefit of the Participant and his or her Immediate Family Members<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
or (C) a partnership or limited liability company whose only partners or stockholders are the Participant and his or her Immediate Family
Members<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
or (D) any other transferee as may be approved either (I) by the Board or the Committee in its sole discretion, or (II) as provided in
the applicable Award Agreement (each transferee described in clauses (A), (B), (C) and (D) above is hereinafter referred to as a &ldquo;<U>Permitted
Transferee</U>&rdquo;)<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
provided,</U> that the Participant gives the Committee advance written notice describing the terms and conditions of the proposed transfer
and the Committee notifies the Participant in writing that such a transfer would comply with the requirements of this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(iii)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(iii) </U></FONT>The terms of any Award transferred in
accordance with subparagraph (ii) above shall apply to the Permitted Transferee and any reference in this Plan, or in any applicable Award
Agreement, to a Participant shall be deemed to refer to the Permitted Transferee, except that (A) Permitted Transferees shall not be entitled
to transfer any Award, other than by will or the laws of descent and distribution<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(B) Permitted Transferees shall not be entitled to exercise any transferred Option unless there shall be in effect a registration statement
on an appropriate form covering the Common Shares to be acquired pursuant to the exercise of such Option if the Committee determines,
consistent with any applicable Award Agreement, that such a registration statement is necessary or appropriate<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
(C) the Committee or the Company shall not be required to provide any notice to a Permitted Transferee, whether or not such notice is
or would otherwise have been required to be given to the Participant under this Plan or otherwise<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
and (D) the consequences of the termination of the Participant&rsquo;s employment by, or services to, the Company or an Affiliate under
the terms of this Plan and the applicable Award Agreement shall continue to be applied with respect to the Participant, including, without
limitation, that an Option shall be exercisable by the Permitted Transferee only to the extent, and for the periods, specified in this
Plan and the applicable Award Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(iv)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(iv) </U></FONT>The Committee shall have the right, either
on an Award<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>by<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>Award
basis or as a matter of policy for all Awards or one or more classes of Awards, to condition the delivery of vested Common Shares received
in connection with such Award on the Participant&rsquo;s agreement to such restrictions as the Committee may determine.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(c)&nbsp;<I>Tax
Withholding</I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(i)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(i) </U></FONT>A Participant shall be required to pay to
the Company or any Affiliate, or the Company or any Affiliate shall have the right and is hereby authorized to withhold, from any cash,
Common Shares, other securities or other property deliverable under any Award or from any compensation or other amounts owing to a Participant,
the amount (in cash, Common Shares, other securities or other property) of any required withholding taxes in respect of an Award, its
exercise, or any payment or transfer under an Award or under this Plan and to take such other action as may be necessary in the opinion
of the Committee or the Company to satisfy all obligations for the payment of such withholding and taxes. In addition, the Committee,
in its discretion, may make arrangements mutually agreeable with a Participant who is not an employee of the Company or an Affiliate to
facilitate the payment of applicable income and self<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>employment
taxes.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(ii)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(ii) </U></FONT>Without limiting the generality of clause
(i) above, the Committee may, in its sole discretion, permit a Participant to satisfy, in whole or in part, the foregoing withholding
liability by (A) the delivery of Common Shares (which are not subject to any pledge or other security interest) owned by the Participant
having a fair market value equal to such withholding liability or (B) having the Company withhold from the number of Common Shares otherwise
issuable or deliverable pursuant to the exercise or settlement of the Award a number of shares with a fair market value equal to such
withholding liability (but no more than the maximum individual statutory rate for the applicable tax jurisdiction).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(d)&nbsp;<I><U>No
Claim to Awards</U><FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
No Rights to Continued Employment</U><FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
Waiver</U></I>. No employee of the Company or an Affiliate, or other person, shall have any claim or right to be granted an Award under
this Plan or, having been selected for the grant of an Award, to be selected for a grant of any other Award. There is no obligation for
uniformity of treatment of Participants or holders or beneficiaries of Awards. The terms and conditions of Awards and the Committee&rsquo;s
determinations and interpretations with respect thereto need not be the same with respect to each Participant and may be made selectively
among Participants, whether or not such Participants are similarly situated. Neither this Plan nor any action taken hereunder shall be
construed as giving any Participant any right to be retained in the employ or service of the Company or an Affiliate, nor shall it be
construed as giving any Participant any rights to continued service on the Board. The Company or any of its Affiliates may at any time
dismiss a Participant from employment or discontinue any consulting relationship, free from any liability or any claim under this Plan,
unless otherwise expressly provided in this Plan or any Award Agreement. By accepting an Award under this Plan, a Participant shall thereby
be deemed to have waived any claim to continued exercise or vesting of an Award or to damages or severance entitlement related to non<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>continuation
of the Award beyond the period provided under this Plan or any Award Agreement, notwithstanding any provision to the contrary in any written
employment contract or other agreement between the Company and its Affiliates and the Participant, whether any such agreement is executed
before, on or after the Date of Grant.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(e)&nbsp;<I><U>International
Participants</U></I>. With respect to Participants who reside or work outside of the United States of America <FONT STYLE="color: red"><STRIKE>and
who are not (and who are not expected to be) &ldquo;covered employees&rdquo; within the meaning of Section 162(m) of the Code</STRIKE></FONT>,
the Committee may in its sole discretion amend the terms of this Plan or outstanding Awards (or establish a sub<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>plan)
with respect to such Participants in order to conform such terms with the requirements of local law or to obtain more favorable tax or
other treatment for such Participants, the Company or its Affiliates.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(f)&nbsp;<I><U>Designation
and Change of Beneficiary</U></I>. Unless otherwise provided by the Committee in an Award Agreement, each Participant may file with the
Committee a written designation of one or more persons as the beneficiary(ies) who shall be entitled to receive the amounts payable with
respect to an Award, if any, due under this Plan upon his or her death. A Participant may, from time to time, revoke or change his or
her beneficiary designation without the consent of any prior beneficiary by filing a new designation with the Committee. The last such
designation filed with the Committee shall be controlling<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
provided</U><I>,</I> <U>however</U>, that no designation, or change or revocation thereof, shall be effective unless received by the Committee
prior to the Participant&rsquo;s death, and in no event shall it be effective as of a date prior to such receipt. If no beneficiary designation
is filed by a Participant, the beneficiary shall be deemed to be his or her spouse or, if the Participant is unmarried at the time of
death, his or her estate. Upon the occurrence of a Participant&rsquo;s divorce (as evidenced by a final order or decree of divorce), any
spousal designation previously given by such Participant shall automatically terminate.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(g)&nbsp;<I><U>Termination
of Employment/Service</U></I>. Unless determined otherwise by the Committee at any point following such event: (i) neither a temporary
absence from employment or service due to illness, vacation or leave of absence nor a transfer from employment or service with the Company
to employment or service with an Affiliate (or vice<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>versa)
shall be considered a termination of employment or service with the Company or an Affiliate<FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT>
and (ii) if a Participant&rsquo;s employment with the Company and its Affiliates terminates, but such Participant continues to provide
services to the Company and its Affiliates in a non<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>employee
capacity (or vice<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>versa),
such change in status shall not be considered a termination of employment with the Company or an Affiliate for purposes of this Plan unless
the Committee, in its discretion, determines otherwise.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(h)&nbsp;<I><U>No
Rights as a Stockholder</U></I>. Except as otherwise specifically provided in this Plan or any Award Agreement, no <FONT STYLE="color: red"><STRIKE>person</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>Award</U></FONT>
shall <FONT STYLE="color: red"><STRIKE>be entitled to the privileges of ownership in respect of Common Shares</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>entitle
the Participant to any cash dividend, voting or other right of a stockholder unless and until the date of issuance under the Plan of the
shares</U></FONT> that are <FONT STYLE="text-underline-style: double; color: blue"><U>the </U></FONT>subject <FONT STYLE="color: red"><STRIKE>to
Awards hereunder until</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>of such Award, free of all applicable
restrictions. Notwithstanding the foregoing, (a) no dividend equivalents shall be granted to Participants in connection with grants of
Options, SARs or other Awards the value of which is based solely on an increase in the value of the shares after the grant of such Award,
and (b) dividend and dividend equivalent amounts with respect to any share underlying any other Award may be accrued but may not be paid
to a Participant until all conditions or restrictions relating to</U></FONT> such <FONT STYLE="color: red"><STRIKE>shares</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>share</U></FONT>
have been <FONT STYLE="color: red"><STRIKE>issued or delivered to that person</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>satisfied,
waived or lapsed</U></FONT>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(i)&nbsp;<I><U>Government
and Other Regulations</U></I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(i)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(i) </U></FONT>The obligation of the Company to settle
Awards in Common Shares or other consideration shall be subject to all applicable laws, rules, and regulations, and to such approvals
by governmental agencies as may be required. Notwithstanding any terms or conditions of any Award to the contrary, the Company shall be
under no obligation to offer to sell or to sell, and shall be prohibited from offering to sell or selling, any Common Shares pursuant
to an Award unless such shares have been properly registered for sale pursuant to the Securities Act with the Securities and Exchange
Commission or unless the Company has received an opinion of counsel, satisfactory to the Company, that such shares may be offered or sold
without such registration pursuant to an available exemption therefrom and the terms and conditions of such exemption have been fully
complied with. The Company shall be under no obligation to register for sale under the Securities Act any of the Common Shares to be offered
or sold under this Plan. The Committee shall have the authority to provide that all certificates for Common Shares or other securities
of the Company or any Affiliate delivered under this Plan shall be subject to such stop transfer orders and other restrictions as the
Committee may deem advisable under this Plan, the applicable Award Agreement, the federal securities laws, or the rules, regulations and
other requirements of the Securities and Exchange Commission, any securities exchange or inter<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>dealer
quotation system upon which such shares or other securities are then listed or quoted and any other applicable federal, state, local or
non<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>U.S. laws,
and, without limiting the generality of Section 9 of this Plan, the Committee may cause a legend or legends to be put on any such certificates
to make appropriate reference to such restrictions. Notwithstanding any provision in this Plan to the contrary, the Committee reserves
the right to add any additional terms or provisions to any Award granted under this Plan that it in its sole discretion deems necessary
or advisable in order that such Award complies with the legal requirements of any governmental entity to whose jurisdiction the Award
is subject.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in; color: red"><B></B></P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1.5in"><FONT STYLE="color: red"><B><STRIKE>(ii)
</STRIKE></B></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>(ii) </U></FONT>The Committee may cancel an Award or any
portion thereof if it determines, in its sole discretion, that legal or contractual restrictions and/or blockage and/or other market considerations
would make the Company&rsquo;s acquisition of Common Shares from the public markets, the Company&rsquo;s issuance of Common Shares to
the Participant, the Participant&rsquo;s acquisition of Common Shares from the Company and/or the Participant&rsquo;s sale of Common Shares
to the public markets, illegal, impracticable or inadvisable. If the Committee determines to cancel all or any portion of an Award in
accordance with the foregoing, unless doing so would violate Section 409A of the Code, the Company shall pay to the Participant an amount
equal to the excess of (A) the aggregate Fair Market Value of the Common Shares subject to such Award or portion thereof canceled (determined
as of the applicable exercise date, or the date that the shares would have been vested or delivered, as applicable), over (B) the aggregate
Exercise Price or Strike Price (in the case of an Option or SAR, respectively) or any amount payable as a condition of delivery of Common
Shares (in the case of any other Award). Such amount shall be delivered to the Participant as soon as practicable following the cancellation
of such Award or portion thereof. The Committee shall have the discretion to consider and take action to mitigate the tax consequence
to the Participant in cancelling an Award in accordance with this clause.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(j)&nbsp;<I><U>Payments
to Persons Other Than Participants</U></I>. If the Committee shall find that any person to whom any amount is payable under this Plan
is unable to care for his affairs because of illness or accident, or is a minor, or has died, then any payment due to such person or his
estate (unless a prior claim therefor has been made by a duly appointed legal representative) may, if the Committee so directs the Company,
be paid to his spouse, child, relative, an institution maintaining or having custody of such person, or any other person deemed by the
Committee to be a proper recipient on behalf of such person otherwise entitled to payment. Any such payment shall be a complete discharge
of the liability of the Committee and the Company therefor.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(k)&nbsp;<I><U>Nonexclusivity
of this Plan</U></I>. Neither the adoption of this Plan by the Board nor the submission of this Plan to the stockholders of the Company
for approval shall be construed as creating any limitations on the power of the Board to adopt such other incentive arrangements as it
may deem desirable, including, without limitation, the granting of stock options or other equity<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>based
awards otherwise than under this Plan, and such arrangements may be either applicable generally or only in specific cases.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(l)&nbsp;<I><U>No
Trust or Fund Created</U></I>. Neither this Plan nor any Award shall create or be construed to create a trust or separate fund of any
kind or a fiduciary relationship between the Company or any Affiliate, on the one hand, and a Participant or other person or entity, on
the other hand. No provision of this Plan or any Award shall require the Company, for the purpose of satisfying any obligations under
this Plan, to purchase assets or place any assets in a trust or other entity to which contributions are made or otherwise to segregate
any assets, nor shall the Company maintain separate bank accounts, books, records or other evidence of the existence of a segregated or
separately maintained or administered fund for such purposes. Participants shall have no rights under this Plan other than as general
unsecured creditors of the Company, except that insofar as they may have become entitled to payment of additional compensation by performance
of services, they shall have the same rights as other employees under general law.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(m)&nbsp;<I><U>Reliance
on Reports</U></I>. Each member of the Committee and each member of the Board shall be fully justified in acting or failing to act, as
the case may be, and shall not be liable for having so acted or failed to act in good faith, in reliance upon any report made by the independent
public accountant of the Company and/or its Affiliates and/or any other information furnished in connection with this Plan by any agent
of the Company or the Committee or the Board, other than himself.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(n)&nbsp;<I><U>Relationship
to Other Benefits</U></I>. No payment under this Plan shall be taken into account in determining any benefits under any pension, retirement,
profit sharing, group insurance or other benefit plan of the Company except as otherwise specifically provided in such other plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(o)&nbsp;<I><U>Governing
Law</U></I>. The Plan shall be governed by and construed in accordance with the internal laws of the State of Delaware, without giving
effect to the conflict of laws provisions.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(p)&nbsp;<I><U>Severability</U></I>.
If any provision of this Plan or any Award or Award Agreement is or becomes or is deemed to be invalid, illegal, or unenforceable in any
jurisdiction or as to any person or entity or Award, or would disqualify this Plan or any Award under any law deemed applicable by the
Committee, such provision shall be construed or deemed amended to conform to the applicable laws in the manner that most closely reflects
the original intent of the Award or the Plan, or if it cannot be construed or deemed amended without, in the determination of the Committee,
materially altering the intent of this Plan or the Award, such provision shall be construed or deemed stricken as to such jurisdiction,
person or entity or Award and the remainder of this Plan and any such Award shall remain in full force and effect.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(q)&nbsp;<I><U>Obligations
Binding on Successors</U></I>. The obligations of the Company under this Plan shall be binding upon any successor corporation or organization
resulting from the merger, amalgamation, consolidation or other reorganization of the Company, or upon any successor corporation or organization
succeeding to substantially all of the assets and business of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: red"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: red"><B><STRIKE>(r)&nbsp;</STRIKE></B><I><U><STRIKE>Code
Section 162(m) Approva</STRIKE></U><STRIKE>l</STRIKE></I><STRIKE>. If so determined by the Committee, the provisions of this Plan regarding
Performance Compensation Awards shall be disclosed and reapproved by stockholders no later than the first stockholder meeting that occurs
in the fifth year following the year in which stockholders previously approved such provisions, in each case in order for certain Awards
granted after such time to be exempt from the deduction limitations of Section 162(m) of the Code. Nothing in this clause, however, shall
affect the validity of Awards granted after such time if such stockholder approval has not been obtained.</STRIKE></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: blue"><FONT STYLE="text-underline-style: double"></FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="text-underline-style: double; color: blue"><U>(r)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(s)
</STRIKE></B></FONT><I><U>Expenses</U><FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
Gender</U><FONT STYLE="color: red"><STRIKE>&#894;</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>;</U></FONT><U>
Titles and Headings</U></I>. The expenses of administering this Plan shall be borne by the Company and its Affiliates. Masculine pronouns
and other words of masculine gender shall refer to both men and women. The titles and headings of the sections in this Plan are for convenience
of reference only, and in the event of any conflict, the text of this Plan, rather than such titles or headings shall control.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="text-underline-style: double; color: blue"><U>(s)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(t)
</STRIKE></B></FONT><I><U>Other Agreements</U></I>. Notwithstanding the above, the Committee may require, as a condition to the grant
of and/or the receipt of Common Shares under an Award, that the Participant execute lock<FONT STYLE="color: red"><STRIKE>-</STRIKE></FONT><FONT STYLE="text-underline-style: double; color: blue"><U>-</U></FONT>up,
stockholder or other agreements, as it may determine in its sole and absolute discretion.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="text-underline-style: double; color: blue"><U>(t)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(u)
</STRIKE></B></FONT><I><U>Section 409A</U>. </I>Unless otherwise expressly provided for in an Award Agreement, the Plan and Award Agreements
will be interpreted to the greatest extent possible in a manner that makes the Plan and the Awards granted under this Plan exempt from
Section 409A of the Code, and, to the extent not so exempt, comply with Section 409A of the Code. If the Board determines that any Award
granted under this Plan is not exempt from and is therefore subject to Section 409A of the Code, the Award Agreement evidencing such Award
will incorporate the terms and conditions necessary to avoid the consequences specified in Section 409A(a)(1) of the Code, and to the
extent an Award Agreement is silent on terms necessary for compliance, such terms are hereby incorporated by reference into the Award
Agreement. Notwithstanding anything to the contrary in this Plan (and unless the Award Agreement expressly provides otherwise), if a Participant
holding an Award that constitutes &ldquo;deferred compensation&rdquo; under Section 409A of the Code is a &ldquo;specified employee&rdquo;
for purposes of Section 409A of the Code, no distribution or payment of any amount that is due because of a &ldquo;separation from service&rdquo;
(as defined in Section 409A of the Code without regard to alternative definitions thereunder) will be issued or paid before the date that
is six months following the date of such Participant&rsquo;s &ldquo;separation from service&rdquo; (as defined in Section 409A of the
Code without regard to alternative definitions thereunder) or, if earlier, the date of the Participant&rsquo;s death, unless such distribution
or payment can be made in a manner that complies with Section 409A of the Code, and any amounts so deferred will be paid in a lump sum
on the day after such six month period elapses (or as soon as practicable following the Participant&rsquo;s death, if applicable), with
the balance paid thereafter on the original schedule. Notwithstanding anything in the Plan or any Award Agreement to the contrary, each
Participant is solely liable and responsible for any federal and state income or other taxes arising from any Award to the Participant,
the Company has no duty or obligation to minimize the tax consequences of any Award to the Participant and will not be liable to the Participant
or Participant&rsquo;s estate for any adverse tax consequences to the Participant or the Participant&rsquo;s estate in connection with
any Award.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="text-underline-style: double; color: blue"><U>(u)</U></FONT> &nbsp;<FONT STYLE="color: red"><B><STRIKE>(v)
</STRIKE></B></FONT><I><U>Payments</U>. </I>Participants shall be required to pay, to the extent required by applicable law, any amounts
required to receive Common Shares under any Award made under this Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in"><FONT STYLE="text-underline-style: double; color: blue"><U>(v)</U></FONT> &nbsp;<FONT STYLE="text-underline-style: double; color: blue"><U><I>Prohibition
on Option and Stock Appreciation Right Repricing</I>. The Committee may not, without prior approval of the Company&rsquo;s shareholders,
seek to effect any re-pricing of any previously granted, &ldquo;underwater&rdquo; Option or Stock Appreciation Right by: (i) amending
or modifying the terms of the Option or Stock Appreciation Right to lower the exercise price; (ii) canceling the underwater Option or
Stock Appreciation Right and granting either (A) replacement Options or</U></FONT><U> <FONT STYLE="text-underline-style: double; color: #00C000">Stock
Appreciation Rights </FONT></U><U><FONT STYLE="text-underline-style: double; color: blue">having a lower exercise price; or (B) Restricted
Stock, Restricted Stock Units, or Stock Bonus Awards in exchange; or (iii) cancelling or repurchasing the underwater Option or Stock Appreciation
Right for cash or other securities. An Option or Stock Appreciation Right will be deemed to be &ldquo;underwater&rdquo; at any time when
the Fair Market Value of the Shares covered by such Award is less than the exercise price of the Award.</FONT></U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: blue"><FONT STYLE="text-underline-style: double">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in; color: blue"><FONT STYLE="text-underline-style: double"><U>(w)</U></FONT> &nbsp;<FONT STYLE="text-underline-style: double; color: blue"><U><I>Clawback/Recoupment</I>.
Awards under this Plan, including Awards subject to time- or performance-based vesting, will be subject to any compensation, clawback
or forfeiture policy implemented by the Company from time to time.</U></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="text-align: center; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt">21</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>



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<DOCUMENT>
<TYPE>EX-FILING FEES
<SEQUENCE>5
<FILENAME>ea180405ex-fee_purple.htm
<DESCRIPTION>FILING FEE TABLE
<TEXT>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><B>Exhibit 107</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><B>Calculation of Filing Fee Tables</B></P>

<P STYLE="text-align: center; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">Form S-8</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">(Form Type)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">Purple Innovation, Inc.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">(Exact Name of Registrant as Specified in its Charter)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><U>Table 1: Newly Registered
Securities</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="border-collapse: collapse; width: 100%; font: 10pt Times New Roman, Times, Serif">
  <TR STYLE="vertical-align: bottom">
    <TD STYLE="border-bottom: Black 1.5pt solid; text-align: center"><B>Security Type</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD>
    <TD STYLE="border-bottom: Black 1.5pt solid; text-align: center"><B>Security Class Title</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD>
    <TD STYLE="border-bottom: Black 1.5pt solid; text-align: center"><B>Fee <BR>Calculation <BR>Rule</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1.5pt solid; text-align: center"><B>Amount <BR>Registered <BR>(1)</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1.5pt solid; text-align: center"><B>Proposed <BR>Maximum <BR>Offering <BR>Price Per <BR>Share</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1.5pt solid; text-align: center"><B>Maximum <BR>Aggregate <BR>Offering <BR>Price</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1.5pt solid; text-align: center"><B>Fee <BR>Rate</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1.5pt solid; text-align: center"><B>Amount of <BR>Registration <BR>Fee</B></TD><TD STYLE="text-align: center; padding-bottom: 1.5pt"><B>&nbsp;</B></TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="vertical-align: top; width: 13%; text-align: center">Equity</TD><TD STYLE="width: 1%">&nbsp;</TD>
    <TD STYLE="width: 28%; text-align: center">Common Stock, $0.0001 par value per share, to be issued under the Amended and Restated 2017 Equity Incentive Plan</TD><TD STYLE="width: 1%">&nbsp;</TD>
    <TD STYLE="vertical-align: bottom; width: 7%; text-align: center">Other</TD><TD STYLE="width: 1%">&nbsp;</TD>
    <TD STYLE="width: 1%; text-align: left">&nbsp;</TD><TD STYLE="width: 7%; text-align: right">3,800,000 </TD><TD STYLE="width: 1%; text-align: left">(2)</TD><TD STYLE="width: 1%">&nbsp;</TD>
    <TD STYLE="width: 1%; text-align: left">$</TD><TD STYLE="width: 7%; text-align: right">3.08</TD><TD STYLE="width: 1%; text-align: left">(3)</TD><TD STYLE="width: 1%">&nbsp;</TD>
    <TD STYLE="width: 1%; text-align: left">$</TD><TD STYLE="width: 7%; text-align: right">11,704,000.00 </TD><TD STYLE="width: 1%; text-align: left">(3)</TD><TD STYLE="width: 1%">&nbsp;</TD>
    <TD STYLE="width: 1%; text-align: left">&nbsp;</TD><TD STYLE="width: 7%; text-align: right">0.00011020</TD><TD STYLE="width: 1%; text-align: left">&nbsp;</TD><TD STYLE="width: 1%">&nbsp;</TD>
    <TD STYLE="width: 1%; text-align: left">$</TD><TD STYLE="width: 7%; text-align: right">1,289.78</TD><TD STYLE="width: 1%; text-align: left">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD COLSPAN="9" STYLE="text-align: center">Total Offering Amounts</TD><TD>&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="text-align: right">&nbsp;</TD><TD STYLE="text-align: left">&nbsp;</TD><TD>&nbsp;</TD>
    <TD STYLE="text-align: left">$</TD><TD STYLE="text-align: right">11,704,000.00</TD><TD STYLE="text-align: left">&nbsp;</TD><TD>&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="text-align: right">&nbsp;</TD><TD STYLE="text-align: left">&nbsp;</TD><TD>&nbsp;</TD>
    <TD STYLE="text-align: left">$</TD><TD STYLE="text-align: right">1,289.78</TD><TD STYLE="text-align: left">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD COLSPAN="9" STYLE="padding-bottom: 1.5pt; text-align: center">Total Fee Offsets</TD><TD STYLE="padding-bottom: 1.5pt">&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="text-align: right">&nbsp;</TD><TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="padding-bottom: 1.5pt">&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="text-align: right">&nbsp;</TD><TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="padding-bottom: 1.5pt">&nbsp;</TD>
    <TD STYLE="padding-bottom: 1.5pt; text-align: left">&nbsp;</TD><TD STYLE="text-align: right">&nbsp;</TD><TD STYLE="padding-bottom: 1.5pt; text-align: left">&nbsp;</TD><TD STYLE="padding-bottom: 1.5pt">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1.5pt solid; text-align: left">$</TD><TD STYLE="border-bottom: Black 1.5pt solid; text-align: right">0</TD><TD STYLE="padding-bottom: 1.5pt; text-align: left">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD COLSPAN="9" STYLE="padding-bottom: 4pt; text-align: center">Net Fee Due</TD><TD STYLE="padding-bottom: 4pt">&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="text-align: right">&nbsp;</TD><TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="padding-bottom: 4pt">&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="text-align: right">&nbsp;</TD><TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="padding-bottom: 4pt">&nbsp;</TD>
    <TD STYLE="padding-bottom: 4pt; text-align: left">&nbsp;</TD><TD STYLE="text-align: right">&nbsp;</TD><TD STYLE="padding-bottom: 4pt; text-align: left">&nbsp;</TD><TD STYLE="padding-bottom: 4pt">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 4pt double; text-align: left">$</TD><TD STYLE="border-bottom: Black 4pt double; text-align: right">1,289.78</TD><TD STYLE="padding-bottom: 4pt; text-align: left">&nbsp;</TD></TR>
  </TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 0.25in; font-size: 10pt">(1)</TD>
    <TD STYLE="text-align: justify; font-size: 10pt">Pursuant to Rule 416(a), this Registration Statement covers, in addition to the number of shares of Purple Innovation, Inc., a Delaware corporation (the &ldquo;Company&rdquo; or the &ldquo;Registrant&rdquo;), common stock, par value $0.0001 per share (the &ldquo;Common Stock&rdquo;), stated above, options and other rights to purchase or acquire the shares of Common Stock covered by this Registration Statement and, pursuant to Rule 416 under the Securities Act of 1933, as amended (the &ldquo;Securities Act&rdquo;), any shares of Common Stock that become issuable under the Company&rsquo;s Amended and Restated 2017 Equity Incentive Plan (the &ldquo;Plan&rdquo;) by reason of any stock dividend, stock split, recapitalization or other similar transaction that results in an increase in the number of the Registrant&rsquo;s outstanding shares of Common Stock.</TD></TR>
</TABLE>

<P STYLE="margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt; width: 0.25in">(2)</TD>
    <TD STYLE="text-align: justify; font-size: 10pt">Represents 3,800,000 additional shares of Common Stock issuable pursuant to the Plan, as amended on June 16, 2023. </TD></TR>
</TABLE>

<P STYLE="margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt; width: 0.25in">(3)</TD>
    <TD STYLE="text-align: justify; font-size: 10pt">Pursuant to Securities Act Rule 457(h), the maximum offering price, per share and in the aggregate, and the registration fee were calculated based upon the average of the high and low prices of the Common Stock on June 13, 2023, as quoted on the Nasdaq Capital Market.</TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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