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Net Loss Per Common Share (Tables)
 9 Months Ended
Sep. 30, 2024
Net Loss Per Common Share [Abstract]  
Schedule of Basic and Diluted Weighted Average Shares Outstanding and Net Loss Per Share The following table sets forth the calculation of basic and diluted weighted average shares outstanding and net loss per share for the periods presented (in thousands, except per share amounts):
    Three Months Ended
September 30,		     Nine Months Ended
September 30,		  
    2024     2023     2024     2023  
Numerator:                        
Net loss attributable to Purple Innovation, Inc. – basic   $ (39,228 )   $ (36,004 )   $ (89,418 )   $ (102,424 )
Less – net loss attributed to noncontrolling interest     —         —         —         —    
Net loss attributable to Purple Innovation, Inc. – diluted   $ (39,228 )   $ (36,004 )   $ (89,418 )   $ (102,424 )
Denominator:                                
Weighted average shares—basic     107,508       105,326       107,008       102,962  
Add – dilutive effect of Class B shares     —         —         —         —    
Weighted average shares—diluted     107,508       105,326       107,008       102,962  
Net loss per common share:                                
Basic   $ (0.36 )   $ (0.34 )   $ (0.84 )   $ (0.99 )
Diluted   $ (0.36 )   $ (0.34 )   $ (0.84 )   $ (0.99 )