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Net Loss Per Common Share (Tables) | 3 Months Ended
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Mar. 31, 2026
Net Loss Per Common Share [Abstract] |
Schedule of Basic and Diluted Weighted Average Shares Outstanding and Loss Per Share | The following table sets forth the calculation of basic and diluted weighted average shares outstanding and net loss per share for the periods presented (in thousands, except per share amounts):
|  | Three Months Ended March 31, |
|  | 2026 |  |  | 2025 |
Numerator: |  |  |  |  |  |
Net loss attributable to Purple Innovation, Inc. – basic |  | $ | (30,541 | ) |  | $ | (19,137 | )
Less – net loss attributed to noncontrolling interest |  |  | — |  |  |  | — |
Net loss attributable to Purple Innovation, Inc. – diluted |  | $ | (30,541 | ) |  | $ | (19,137 | )
Denominator: |  |  |  |  |  |  |  |
Weighted average shares—basic |  |  | 108,386 |  |  |  | 107,596 |
Add – dilutive effect of Class B shares |  |  | — |  |  |  | — |
Weighted average shares—diluted |  |  | 108,386 |  |  |  | 107,596 |
Net loss per common share: |  |  |  |  |  |  |  |
Basic |  | $ | (0.28 | ) |  | $ | (0.18 | )
Diluted |  | $ | (0.28 | ) |  | $ | (0.18 | )
Schedule of Securities Excluded from Calculation Diluted Net Loss Per Common Share | Potentially dilutive securities that have been excluded from the calculation of diluted net loss per common share are as follows (in thousands):
|  | Three Months Ended March 31, |
|  | 2026 |  |  | 2025 |
Warrants |  |  | 40,787 |  |  |  | 26,230 |
Restricted stock units |  |  | 1,506 |  |  |  | 3,397 |
Stock Options |  |  | 500 |  |  |  | 529 |
Class B Shares |  |  | 163 |  |  |  | 165 |

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- Definition Tabular disclosure of securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) in the future that were not included in the computation of diluted EPS because to do so would increase EPS amounts or decrease loss per share amounts for the period presented, by antidilutive securities. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 260 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 1 -Subparagraph (c) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482662/260-10-50-1 + Details
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- Definition Tabular disclosure of an entity's basic and diluted earnings per share calculations, including a reconciliation of numerators and denominators of the basic and diluted per-share computations for income from continuing operations. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 260 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 1 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482662/260-10-50-1 + Details
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