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Net Loss Per Common Share | 3 Months Ended
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Mar. 31, 2026
Net Loss Per Common Share [Abstract] |
Net Loss Per Common Share | 17. Net Loss Per Common Share Basic net income (loss) per common share is calculated by dividing net income (loss) attributable to common stockholders by the weighted average number of shares of Class A common stock outstanding during each period. Diluted net income (loss) per share reflects the weighted-average number of common shares outstanding during the period used in the basic net income (loss) computation plus the effect of common stock equivalents that are dilutive. The following table sets forth the calculation of basic and diluted weighted average shares outstanding and net loss per share for the periods presented (in thousands, except per share amounts):
|  | Three Months Ended March 31, |
|  | 2026 |  |  | 2025 |
Numerator: |  |  |  |  |  |
Net loss attributable to Purple Innovation, Inc. – basic |  | $ | (30,541 | ) |  | $ | (19,137 | )
Less – net loss attributed to noncontrolling interest |  |  | — |  |  |  | — |
Net loss attributable to Purple Innovation, Inc. – diluted |  | $ | (30,541 | ) |  | $ | (19,137 | )
Denominator: |  |  |  |  |  |  |  |
Weighted average shares—basic |  |  | 108,386 |  |  |  | 107,596 |
Add – dilutive effect of Class B shares |  |  | — |  |  |  | — |
Weighted average shares—diluted |  |  | 108,386 |  |  |  | 107,596 |
Net loss per common share: |  |  |  |  |  |  |  |
Basic |  | $ | (0.28 | ) |  | $ | (0.18 | )
Diluted |  | $ | (0.28 | ) |  | $ | (0.18 | )
The Company excludes from the diluted net loss per common share computation potentially dilutive securities related to warrants, equity awards and convertible shares of Class B common stock when their exercise or performance vesting price is greater than the average market price of the Company’s common stock or they are otherwise anti-dilutive. Potentially dilutive securities that have been excluded from the calculation of diluted net loss per common share are as follows (in thousands):
|  | Three Months Ended March 31, |
|  | 2026 |  |  | 2025 |
Warrants |  |  | 40,787 |  |  |  | 26,230 |
Restricted stock units |  |  | 1,506 |  |  |  | 3,397 |
Stock Options |  |  | 500 |  |  |  | 529 |
Class B Shares |  |  | 163 |  |  |  | 165 |

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