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Document And Entity Information - shares
 3 Months Ended
Mar. 31, 2026
Apr. 27, 2026
Document Information Line Items    
Entity Central Index Key 0001643953  
Document Type 10-Q  
Document Quarterly Report true  
Document Period End Date Mar. 31, 2026  
Document Fiscal Year Focus 2026  
Document Transition Report false  
Entity File Number 001-37523  
Entity Registrant Name PURPLE INNOVATION, INC.  
Entity Incorporation, State or Country Code DE  
Entity Tax Identification Number 47-4078206  
Entity Address, Address Line One 4100 NORTH CHAPEL RIDGE ROAD  
Entity Address, Address Line Two SUITE 200  
Entity Address, City or Town LEHI  
Entity Address, State or Province UT  
Entity Address, Postal Zip Code 84043  
City Area Code (801)  
Local Phone Number 756-2600  
Title of 12(b) Security Class A Common Stock, par value $0.0001 per share  
Trading Symbol PRPL  
Security Exchange Name NASDAQ  
Entity Current Reporting Status Yes  
Entity Interactive Data Current Yes  
Entity Filer Category Non-accelerated Filer  
Entity Small Business true  
Entity Emerging Growth Company false  
Entity Shell Company false  
Amendment Flag false  
Document Fiscal Period Focus Q1  
Current Fiscal Year End Date --12-31  
Class A Common Stock    
Document Information Line Items    
Entity Common Stock, Shares Outstanding   108,825,636
Class B Common Stock    
Document Information Line Items    
Entity Common Stock, Shares Outstanding   163,052