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Net Loss Per Common Share (Tables)
 3 Months Ended
Mar. 31, 2026
Net Loss Per Common Share [Abstract]  
Schedule of Basic and Diluted Weighted Average Shares Outstanding and Loss Per Share

The following table sets forth the calculation of basic and diluted weighted average shares outstanding and net loss per share for the periods presented (in thousands, except per share amounts):

 

   Three Months Ended
March 31,		 
   2026   2025 
Numerator:        
Net loss attributable to Purple Innovation, Inc. – basic  $(30,541)  $(19,137)
Less – net loss attributed to noncontrolling interest   
—
    
—
 
Net loss attributable to Purple Innovation, Inc. – diluted  $(30,541)  $(19,137)
Denominator:          
Weighted average shares—basic   108,386    107,596 
Add – dilutive effect of Class B shares   
—
    
—
 
Weighted average shares—diluted   108,386    107,596 
Net loss per common share:          
Basic  $(0.28)  $(0.18)
Diluted  $(0.28)  $(0.18)
Schedule of Securities Excluded from Calculation Diluted Net Loss Per Common Share Potentially dilutive securities that have been excluded from the calculation of diluted net loss per common share are as follows (in thousands):
   Three Months Ended
March 31,		 
   2026   2025 
Warrants   40,787    26,230 
Restricted stock units   1,506    3,397 
Stock Options   500    529 
Class B Shares   163    165