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Net Loss Per Common Share - Schedule of Basic and Diluted Weighted Average Shares Outstanding and Loss Per Share (Details) - USD ($)
$ / shares in Units, shares in Thousands, $ in Thousands
 3 Months Ended
Mar. 31, 2026
Mar. 31, 2025
Numerator:    
Net loss attributable to Purple Innovation, Inc. – basic $ (30,541) $ (19,137)
Less – net loss attributed to noncontrolling interest
Net loss attributable to Purple Innovation, Inc. – diluted $ (30,541) $ (19,137)
Denominator:    
Weighted average shares—basic 108,386 107,596
Add – dilutive effect of Class B shares
Weighted average shares—diluted 108,386 107,596
Net loss per common share:    
Basic $ (0.28) $ (0.18)
Diluted $ (0.28) $ (0.18)