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SHARE BASED COMPENSATION (Details) (USD $) | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2014 | Sep. 30, 2013 | Sep. 30, 2014 | Sep. 30, 2013
Compensation cost recognized: |  |  |  |
Allocated Share-based Compensation Expense | $ 5,685 | $ 5,299 | $ 10,266 | $ 27,958
Selling and Marketing Expense [Member] |  |  |  |
Compensation cost recognized: |  |  |  |
Allocated Share-based Compensation Expense | 0 | 0 | 0 | 13,100
General and Administrative Expense [Member] |  |  |  |
Compensation cost recognized: |  |  |  |
Allocated Share-based Compensation Expense | 4,928 | 1,761 | 6,927 | 4,923
Research and Development Expense [Member] |  |  |  |
Compensation cost recognized: |  |  |  |
Allocated Share-based Compensation Expense | $ 757 | $ 3,538 | $ 3,339 | $ 9,935

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- Definition Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5047-113901 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SAB TOPIC 14.F) -URI http://asc.fasb.org/extlink&oid=27013229&loc=d3e301413-122809 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (h)(1)(i) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Staff Accounting Bulletin (SAB) -Number Topic 14 -Section F + Details
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