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Acquisitions - Schedule of Intangible Assets Acquired (Details) - USD ($) $ in Thousands |  |  |  | 1 Months Ended | 12 Months Ended
--- | --- | --- | --- | --- | ---
Oct. 14, 2021 | Mar. 31, 2021 | Aug. 09, 2019 | Mar. 31, 2021 | Dec. 31, 2021 | Dec. 31, 2020 | Dec. 31, 2019
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Amortization of intangible assets |  |  |  |  | $ 13,900 | $ 6,400 | $ 5,800
Brand |  |  |  |  |  |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Amortization Period |  |  | 10 years |  |  |  |
Customer relationships |  |  |  |  |  |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Amortization Period |  |  | 4 years |  |  |  |
Petal & Pup Limited |  |  |  |  |  |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Fair Value at Acquisition Date |  |  | $ 7,695 |  |  |  |
Petal & Pup Limited | Brand |  |  |  |  |  |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Fair Value at Acquisition Date |  |  | 5,112 |  |  |  |
Petal & Pup Limited | Customer relationships |  |  |  |  |  |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Fair Value at Acquisition Date |  |  | $ 2,583 |  |  |  |
Culture Kings |  |  |  |  |  |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Fair Value at Acquisition Date |  | $ 73,209 |  | $ 73,209 |  |  |
Culture Kings | Brand |  |  |  |  |  |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Fair Value at Acquisition Date |  | $ 68,354 |  | 68,354 |  |  |
Amortization of intangible assets |  |  |  | 6,835 |  |  |
Amortization Period |  | 10 years |  |  |  |  |
Culture Kings | Customer relationships |  |  |  |  |  |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Fair Value at Acquisition Date |  | $ 4,855 |  | 4,855 |  |  |
Amortization of intangible assets |  |  |  | $ 1,214 |  |  |
Amortization Period |  | 4 years |  |  |  |  |
Third Estate LLC (mnml) |  |  |  |  |  |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Fair Value at Acquisition Date | $ 14,300 |  |  |  |  |  |
Third Estate LLC (mnml) | Brand |  |  |  |  |  |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Fair Value at Acquisition Date | $ 11,800 |  |  |  |  |  |
Amortization Period | 10 years |  |  |  |  |  |
Third Estate LLC (mnml) | Customer relationships |  |  |  |  |  |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |
Fair Value at Acquisition Date | $ 2,500 |  |  |  |  |  |
Amortization Period | 3 years |  |  |  |  |  |

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- Definition Weighted average amortization period of finite-lived intangible assets acquired either individually or as part of a group of assets, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -Subparagraph (a)(3) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16265-109275 + Details
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- Definition The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=123570139&loc=d3e3602-108585 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(2) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6388964&loc=d3e16225-109274 + Details
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- Definition The amount of identifiable intangible assets recognized as of the acquisition date. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 10 -Section 55 -Paragraph 37 -URI http://asc.fasb.org/extlink&oid=123455525&loc=d3e2207-128464 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 20 -Section 50 -Paragraph 1 -Subparagraph (c) -URI http://asc.fasb.org/extlink&oid=123413009&loc=d3e4845-128472 + Details
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