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Acquisitions - Narrative (Details) $ / shares in Units, $ in Millions |  |  |  |  |  | 1 Months Ended | 5 Months Ended | 12 Months Ended |  |
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Oct. 14, 2021 USD ($) shares | Aug. 19, 2021 AUD ($) | Mar. 31, 2021 USD ($) | Mar. 31, 2021 AUD ($) | Dec. 06, 2019 USD ($) | Aug. 09, 2019 USD ($) | Aug. 09, 2019 AUD ($) | Sep. 30, 2021 USD ($) | Sep. 30, 2021 AUD ($) | Mar. 31, 2021 USD ($) shares | Dec. 31, 2019 USD ($) | Dec. 31, 2019 USD ($) | Dec. 31, 2021 USD ($) $ / shares | Dec. 31, 2020 USD ($) | Dec. 31, 2019 USD ($) | Mar. 31, 2021 AUD ($) | Aug. 09, 2019 AUD ($)
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Payment to acquire business, net of cash acquired |  |  |  |  |  |  |  |  |  |  |  |  | $ 249,302,000 | $ 600,000 | $ 20,425,000 |  |
Goodwill |  |  |  |  |  |  |  |  |  |  | $ 80,221,000 | $ 80,221,000 | $ 363,305,000 | $ 88,253,000 | 80,221,000 |  |
Common stock par value (in dollars per share) | $ / shares |  |  |  |  |  |  |  |  |  |  |  |  | $ 0.001 |  |  |  |
Purchase of noncontrolling interest |  |  |  |  |  |  |  |  |  |  |  |  | $ 20,198,000 |  |  |  |
Non-controlling Interest |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Purchase of noncontrolling interest |  |  |  |  |  |  |  |  |  |  |  |  | 9,599,000 |  |  |  |
Additional Paid-In Capital |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Purchase of noncontrolling interest |  |  |  |  |  |  |  |  |  |  |  |  | 10,599,000 |  |  |  |
P&P Holdings, LP |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Equity interest owned percentage |  |  |  |  |  |  |  | 33.30% | 33.30% |  |  |  |  |  |  |  |
Culture Kings |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Equity interest owned percentage |  |  | 45.00% |  |  |  |  |  |  | 45.00% |  |  |  |  |  | 45.00% |
Petal & Pup Limited |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Percent of ownership acquired |  |  |  |  |  | 66.70% |  |  |  |  |  |  |  |  |  |  | 66.70%
Payment to acquire business, net of cash acquired |  |  |  |  |  | $ 19,900,000 | $ 29.4 |  |  |  |  |  |  |  |  |  |
Cash acquired from acquisition |  |  |  |  |  | 2,109,000 | $ 3.1 |  |  |  |  |  |  |  |  |  |
Consideration payable |  |  |  |  |  | 600,000 |  |  |  |  |  |  |  |  |  |  | $ 0.9
Revenue |  |  |  |  |  |  |  |  |  |  |  | 9,400,000 |  |  |  |  |
Net income (loss)(less than) |  |  |  |  |  |  |  |  |  |  |  | $ 100,000 |  |  |  |  |
Goodwill |  |  |  |  |  | 24,214,000 |  |  |  |  |  |  |  |  |  |  |
Acquisition costs |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 700,000 |  |
Inventory |  |  |  |  |  | 630,000 |  |  |  |  |  |  |  |  |  |  |
Fair value of noncontrolling interest |  |  |  |  |  | $ 8,314,000 |  |  |  |  |  |  |  |  |  |  |
Rebdolls, Inc |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Percent of ownership acquired |  |  |  |  | 100.00% |  |  |  |  |  |  |  |  |  |  |  |
Consideration payable |  |  |  |  | $ 100,000 |  |  |  |  |  |  |  |  |  |  |  |
Revenue |  |  |  |  |  |  |  |  |  |  | 100,000 |  |  |  |  |  |
Net income (loss)(less than) |  |  |  |  |  |  |  |  |  |  | $ (200,000) |  |  |  |  |  |
Goodwill |  |  |  |  | 500,000 |  |  |  |  |  |  |  |  |  |  |  |
Total consideration |  |  |  |  | 600,000 |  |  |  |  |  |  |  |  |  |  |  |
Upfront cash consideration |  |  |  |  | 500,000 |  |  |  |  |  |  |  |  |  |  |  |
Inventory |  |  |  |  | 100,000 |  |  |  |  |  |  |  |  |  |  |  |
Intangible assets |  |  |  |  | $ 100,000 |  |  |  |  |  |  |  |  |  |  |  |
Culture Kings |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Percent of ownership acquired |  |  | 55.00% |  |  |  |  |  |  | 55.00% |  |  |  |  |  | 55.00% |
Payment to acquire business, net of cash acquired |  |  | $ 227,053,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cash acquired from acquisition |  |  | 8,831,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue |  |  |  |  |  |  |  |  |  |  |  |  | 196,471,000 |  |  |  |
Goodwill |  |  | 264,549,000 |  |  |  |  |  |  | $ 264,549,000 |  |  |  |  |  |  |
Acquisition costs |  |  |  |  |  |  |  |  |  |  |  |  | 3,300,000 |  |  |  |
Total consideration |  |  | 369,770,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Upfront cash consideration |  |  | 235,900,000 | $ 307.4 |  |  |  |  |  |  |  |  |  |  |  |  |
Inventory |  |  | 62,937,000 |  |  |  |  |  |  | 62,937,000 |  |  |  |  |  |  |
Fair value of noncontrolling interest |  |  | 142,717,000 |  |  |  |  |  |  | 142,717,000 |  |  |  |  |  | $ 186.0 |
Goodwill deductible for tax purposes |  |  | $ 0 |  |  |  |  |  |  | $ 0 |  |  |  |  |  |  |
Equity interest number of shares issued (in shares) | shares |  |  |  |  |  |  |  |  |  | 21,809,804 |  |  |  |  |  |  |
Purchase of Culture Kings noncontrolling interest |  |  |  |  |  |  |  |  |  |  |  |  | 132,278,000 |  |  |  |
Culture Kings | Additional Paid-In Capital |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Purchase of Culture Kings noncontrolling interest |  |  |  |  |  |  |  |  |  |  |  |  | $ 132,256,000 |  |  |  |
P&P Holdings, LP |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Percent of ownership acquired |  | 6.00% |  |  |  |  |  | 27.30% | 27.30% |  |  |  | 27.30% |  |  |  |
Total consideration |  | $ 5.0 |  |  |  |  |  |  | $ 22.8 |  |  |  |  |  |  |  |
P&P Holdings, LP | Non-controlling Interest |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Purchase of noncontrolling interest |  |  |  |  |  |  |  | $ 9,600,000 |  |  |  |  |  |  |  |  |
P&P Holdings, LP | Additional Paid-In Capital |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Purchase of noncontrolling interest |  |  |  |  |  |  |  | $ 10,600,000 |  |  |  |  |  |  |  |  |
Third Estate LLC (mnml) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Payment to acquire business, net of cash acquired | $ 28,200,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cash acquired from acquisition | 605,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue |  |  |  |  |  |  |  |  |  |  |  |  | $ 11,600,000 |  |  |  |
Net income (loss)(less than) |  |  |  |  |  |  |  |  |  |  |  |  | 1,000,000 |  |  |  |
Goodwill | 29,650,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Acquisition costs |  |  |  |  |  |  |  |  |  |  |  |  | $ 1,300,000 |  |  |  |
Total consideration | 46,100,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Inventory | 7,321,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Goodwill deductible for tax purposes | 0 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Equity interests issued and issuable | $ 17,300,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Equity interest number of shares issued (in shares) | shares | 2,057,695 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |

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