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Intangible Assets (Tables)
12 Months Ended
Dec. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Acquired Finite-Lived Intangible Assets The following table summarizes the identifiable intangible assets acquired as of the date of the acquisition:

Fair Value at Acquisition Date
Amortization Period
Brand$5,112 10 years
Customer relationships2,583 4 years
Total intangible assets $7,695 
The fair value of the acquired intangible assets was determined with the assistance of a valuation specialist and include:
Estimated Fair Value
Annual Amortization Expense
Estimated Useful
Life in Years
Brand names
$68,354 $6,835 10 years
Customer relationships
4,855 1,214 4 years
Total$73,209 
The fair value of the acquired intangible assets was determined with the assistance of a valuation specialist and include:

Fair Value at Acquisition Date
Amortization Period
Brand$11,800 10 years
Customer relationships2,500 3 years
Total intangible assets $14,300 
The gross amounts and accumulated amortization of acquired identifiable intangible assets with finite useful lives as of December 31, 2021 and 2020, included in intangible assets, net in the accompanying consolidated balance sheets, are as follows:
December 31,
Useful life
Weighted
Average
Amortization
Period 2021
2021
Weighted
Average
Amortization
Period 2020
2020
Customer relationships
4 years2.5 years$24,516 1.8 years$17,100 
Brands
10 years8.9 years100,315 7.8 years26,680 
Website design and software system
3 years2.2 years1,883 2.4 years903 
Trademarks
5 years3.3 years114 4.5 years103 
Total intangible assets
126,828 44,786 
Less accumulated amortization
(28,541)(15,684)
Total intangible assets, net
$98,287 $29,102 
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense
Future estimated amortization expense for acquired identifiable intangible assets is as follows:
Year ending December 31:
2022$15,349 
202313,028 
202412,327 
202511,022 
202610,027 
Thereafter36,534 
Total amortization expense$98,287