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v3.7.0.1

Related Party Transactions (Details Narrative) - USD ($) |  |  |  | 12 Months Ended |  |
--- | --- | --- | --- | --- | --- | ---
Dec. 29, 2016 | Dec. 02, 2016 | Jul. 01, 2016 | Dec. 31, 2016 | Dec. 31, 2015 | Feb. 04, 2016 | Dec. 29, 2014
Equity method investment ownership percentage |  |  |  | 50.00% |  |  | 50.00%
Stock options granted to purchase of common stock |  |  |  | 2,000,000 | 218,500 |  |
Consulting expense |  |  |  | $ 687,054 | $ 625,111 |  |
Security deposit |  |  |  | 19,912 | 21,066 |  |
Prepaid rent |  |  |  | 181,796 |  |  |
Due to related parties |  |  |  | 224,241 | 111,741 |  |
Common stock grant fair value to cover legal fees |  |  |  | 2,831,851 |  |  |
Debt discount |  |  |  | $ 2,498,544 |  |  |
Warrant exercise price per share |  |  |  | $ 0.15 |  |  |
Gross proceeds from exercise of warrants |  |  |  | $ 1,667 |  |  |
Derivative expense |  |  |  | 5,110,879 |  |  |
Common Stock [Member] |  |  |  |  |  |  |
Common stock grant fair value to cover legal fees |  |  |  |  |  |  |
Series A Warrants [Member] |  |  |  |  |  |  |
Warrant to purchase shares of common stock |  |  |  | 16,666,667 |  |  |
Warrant exercise price per share |  |  |  | $ 0.15 |  |  |
Warrant expiring date |  |  |  | Dec. 01, 2021 |  |  |
Series B Warrants [Member] |  |  |  |  |  |  |
Warrant to purchase shares of common stock |  |  |  | 16,666,650 |  |  |
Warrant exercise price per share |  |  |  | $ 0.15 |  |  |
Warrant expiring date |  |  |  | Dec. 01, 2021 |  |  |
Gross proceeds from exercise of warrants |  |  |  | $ 1,667 |  |  |
Debenture [Member] |  |  |  |  |  |  |
Debt principal amount |  |  |  | $ 2,500,000 |  |  |
Debt instruments maturity date |  |  |  | Dec. 30, 2018 |  |  |
Debt conversion price per share |  |  |  | $ 0.15 |  |  |
Average trading price percentage |  |  |  | 50.00% |  |  |
Debenture [Member] | Common Stock [Member] |  |  |  |  |  |  |
Debt instrument interest rate per annum |  |  |  | 12.00% |  |  |
Debt conversion price per share |  |  |  | $ 0.15 |  |  |
Wiz Wizard, LLC [Member] |  |  |  |  |  |  |
Percentage of membership interest |  |  |  |  |  | 50.00% |
Bristol Capital Advisors, LLC [Member] |  |  |  |  |  |  |
Lease term |  |  | 5 years 3 months |  |  |  |
Monthly lease payment |  |  | $ 8,118 |  |  |  |
Security deposit |  |  | 9,137 |  |  |  |
Prepaid rent |  |  | $ 199,238 |  |  |  |
Rent expense under sublease |  |  |  | $ 24,354 |  |  |
ROAR, LLC [Member] |  |  |  |  |  |  |
Outsourced marketing expenses |  |  |  | 36,809 |  |  |
Due to related parties |  |  |  | 0 | $ 7,500 |  |
Bristol Investment Fund, Ltd [Member] | Securities Purchase Agreement [Member] | Board of Directors [Member] |  |  |  |  |  |  |
Cash purchase price of securities |  | $ 2,500,000 |  |  |  |  |
Cash paid |  | $ 25,000 |  |  |  |  |
Number of common stock shares issued |  | 500,000 |  |  |  |  |
Common stock grant fair value to cover legal fees |  | $ 85,000 |  |  |  |  |
Debt discount |  | $ 110,000 |  |  |  |  |
Wiz Wizard, LLC [Member] |  |  |  |  |  |  |
Equity method investment ownership percentage |  |  |  |  |  |  | 50.00%
Bristol Capital, LLC [Member] | Consulting Services Agreement [Member] |  |  |  |  |  |  |
Debt monthly fee | $ 18,750 |  |  |  |  |  |
Stock options granted to purchase of common stock | 600,000 |  |  |  |  |  |
Consulting expense |  |  |  | 80,132 |  |  |
Accrued consulting expense |  |  |  | $ 75,000 |  |  |

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