<SEC-DOCUMENT>0001683168-20-000008.txt : 20200102
<SEC-HEADER>0001683168-20-000008.hdr.sgml : 20200102
<ACCEPTANCE-DATETIME>20200102183923
ACCESSION NUMBER:		0001683168-20-000008
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20191231
FILED AS OF DATE:		20200102
DATE AS OF CHANGE:		20200102

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			KESSLER PAUL L.
		CENTRAL INDEX KEY:			0001113835

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-33383
		FILM NUMBER:		20502719

	MAIL ADDRESS:	
		STREET 1:		662 N. SEPULVEDA BLVD.,
		STREET 2:		SUITE 300
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90049

	FORMER NAME:	
		FORMER CONFORMED NAME:	KESSLER PAUL
		DATE OF NAME CHANGE:	20000509

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WIZARD ENTERTAINMENT, INC.
		CENTRAL INDEX KEY:			0001162896
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-AMUSEMENT & RECREATION SERVICES [7900]
		IRS NUMBER:				980357690
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		3960 HOWARD HUGHES PARKWAY
		STREET 2:		SUITE 500
		CITY:			LAS VEGAS
		STATE:			NV
		ZIP:			89169
		BUSINESS PHONE:		6049618878

	MAIL ADDRESS:	
		STREET 1:		3960 HOWARD HUGHES PARKWAY
		STREET 2:		SUITE 500
		CITY:			LAS VEGAS
		STATE:			NV
		ZIP:			89169

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Wizard World, Inc.
		DATE OF NAME CHANGE:	20110125

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GOENERGY INC
		DATE OF NAME CHANGE:	20011129
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>ownership.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2019-12-31</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001162896</issuerCik>
        <issuerName>WIZARD ENTERTAINMENT, INC.</issuerName>
        <issuerTradingSymbol>WIZD</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001113835</rptOwnerCik>
            <rptOwnerName>KESSLER PAUL L.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>622 N. SEPULVEDA BLVD., SUITE 300</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90049</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Executive Chairman</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common stock, par value $0.0001 per share</value>
            </securityTitle>
            <transactionDate>
                <value>2019-12-31</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2019-12-31</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>411294</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.12</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>52401354</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnote</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Warrant for purchase of common stock</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.125</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2016-12-02</value>
            </exerciseDate>
            <expirationDate>
                <value>2021-12-02</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>10666667</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>10666667</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnote</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Convertible debenture</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.125</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2016-12-02</value>
            </exerciseDate>
            <expirationDate>
                <value>2018-12-31</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>16666667</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>16666667</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnote</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Options</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <footnoteId id="F4"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F4"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F4"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>600000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>600000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnote</value>
                    <footnoteId id="F4"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Options</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.13</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2019-03-01</value>
            </exerciseDate>
            <expirationDate>
                <value>2024-01-23</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>300000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>300000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnote</value>
                    <footnoteId id="F5"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">These shares were purchased by Bristol Investment Fund, Ltd., a Cayman Islands exempted company (&quot;BIF&quot;) managed by Bristol Capital Advisors, LLC (&quot;BCA&quot;), a Delaware LLC, of which Mr. Kessler has voting and dispositive power over the shares beneficially owned.</footnote>
        <footnote id="F2">The total includes: (i) 51,046,654 shares owned by BIF, (ii) 489,000 shares owned by Bristol Capital, LLC (&quot;BC&quot;), a Delaware LLC of which Mr. Kessler has voting and dispositive power over the shares beneficially owned, (iii) 78,700 shares owned by Paul Kessler IRA Rollover, of which Mr. Kessler has voting and dispositive power over the shares beneficially owned, and (iv) 787,000 shares owned by Bristol Capital Advisors Pension and Profit Sharing, of which Mr. Kessler has voting and dispositive power over the shares beneficially owned.</footnote>
        <footnote id="F3">On December 2, 2016, BIF purchased from Wizard World, Inc. (now known as &quot;Wizard Entertainment, Inc.&quot;) (the &quot;Issuer&quot;) a convertible debenture with a principal amount of $2,500,000 (with a conversion price of $0.15 per share) (the &quot;Debenture&quot;) and a warrant to purchase to 16,666,667 shares of common stock (with an exercise price of $0.15 per share) (the &quot;Warrant&quot;) for an aggregate purchase price of $2,500.000. The maturity date of the Debenture and expiration date of the Warrant were extended to December 2024 and the conversion price of the Debenture and exercise price of the Warrant were adjusted to $0.125 per share, pursuant to an agreement executed by the parties in December 2019. BIF transferred a portion of its Warrant for 6,000,000 shares to an investor of the Issuer pursuant to an agreement executed by BIF, such investor and the Issuer in December 2019.</footnote>
        <footnote id="F4">The Issuer has issued stock options for 600,000 shares to BC pursuant to its stock award plans, with exercise prices ranging from $0.50 to $0.60, expiring on December 29, 2021 as disclosed in the Issuer's 10K report filed on April 1, 2019.</footnote>
        <footnote id="F5">The Issuer granted an option for 300,000 shares to Paul Kessler pursuant to the 2011 Stock Incentive and Award Plan, as amended.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Paul L. Kessler</signatureName>
        <signatureDate>2020-01-02</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
