<SEC-DOCUMENT>0001683168-21-000022.txt : 20210105
<SEC-HEADER>0001683168-21-000022.hdr.sgml : 20210105
<ACCEPTANCE-DATETIME>20210105152951
ACCESSION NUMBER:		0001683168-21-000022
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20201231
FILED AS OF DATE:		20210105
DATE AS OF CHANGE:		20210105

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			KESSLER PAUL L.
		CENTRAL INDEX KEY:			0001113835

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-33383
		FILM NUMBER:		21505169

	MAIL ADDRESS:	
		STREET 1:		662 N. SEPULVEDA BLVD.,
		STREET 2:		SUITE 300
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90049

	FORMER NAME:	
		FORMER CONFORMED NAME:	KESSLER PAUL
		DATE OF NAME CHANGE:	20000509

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WIZARD BRANDS, INC.
		CENTRAL INDEX KEY:			0001162896
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-AMUSEMENT & RECREATION SERVICES [7900]
		IRS NUMBER:				980357690
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		3960 HOWARD HUGHES PARKWAY
		STREET 2:		SUITE 500
		CITY:			LAS VEGAS
		STATE:			NV
		ZIP:			89169
		BUSINESS PHONE:		6049618878

	MAIL ADDRESS:	
		STREET 1:		3960 HOWARD HUGHES PARKWAY
		STREET 2:		SUITE 500
		CITY:			LAS VEGAS
		STATE:			NV
		ZIP:			89169

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	WIZARD ENTERTAINMENT, INC.
		DATE OF NAME CHANGE:	20181009

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Wizard World, Inc.
		DATE OF NAME CHANGE:	20110125

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GOENERGY INC
		DATE OF NAME CHANGE:	20011129
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>ownership.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2020-12-31</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001162896</issuerCik>
        <issuerName>WIZARD BRANDS, INC.</issuerName>
        <issuerTradingSymbol>WIZDD</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001113835</rptOwnerCik>
            <rptOwnerName>KESSLER PAUL L.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>662 N. SEPULVEDA BLVD.,</rptOwnerStreet1>
            <rptOwnerStreet2>SUITE 300</rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90049</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Executive Chairman</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common stock, par value $0.0001 per share</value>
            </securityTitle>
            <transactionDate>
                <value>2020-12-31</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2020-12-31</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>14211</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>.61</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>2657721</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnote</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Warrant</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>.25</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2016-12-02</value>
            </exerciseDate>
            <expirationDate>
                <value>2024-12-02</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>7000000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>7000000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnote</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Convertible debenture</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>.25</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2016-12-02</value>
            </exerciseDate>
            <expirationDate>
                <value>2022-12-31</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>10000000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>10000000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnote</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Options</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>.25</value>
                <footnoteId id="F4"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F4"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F4"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>15000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>15000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnote</value>
                    <footnoteId id="F4"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Series A Convertible preferred stock</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>.25</value>
                <footnoteId id="F5"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2020-08-03</value>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F6"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>3525000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3525000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Options</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>.25</value>
                <footnoteId id="F5"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F5"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F5"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>43250</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>43250</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">These shares were purchased by Bristol Investment Fund, Ltd., a Cayman Islands exempted company (&quot;BIF&quot;) managed by Bristol Capital Advisors, LLC (&quot;BCA&quot;), a Delaware LLC, of which Mr. Kessler has voting and dispositive power over the shares beneficially owned.</footnote>
        <footnote id="F2">The total includes: (i) 2,589,986 shares owned by BIF, (ii) 24,450 shares owned by Bristol Capital, LLC (&quot;BC&quot;), a Delaware LLC of which Mr. Kessler has voting and dispositive power over the shares beneficially owned, (iii) 3,935 shares owned by Paul Kessler IRA Rollover, of which Mr. Kessler has voting and dispositive power over the shares beneficially owned, and (iv) 39,350 shares owned by Bristol Capital Advisors Pension and Profit Sharing, of which Mr. Kessler has voting and dispositive power over the shares beneficially owned. These share numbers reflect the 1-for-20 reverse stock split effectuated by the Issuer on February 27, 2020.</footnote>
        <footnote id="F3">In December 2016, BIF purchased from Issuer a $2,500,000 convertible debenture (with conversion price of $0.15) (&quot;Debenture&quot;) and warrant to purchase 16,666,667 shares of common stock (with exercise price of $0.15) (&quot;Warrant&quot;). In December 2019, the Debenture's maturity date was extended to December 2021, the Warrant's expiration date was extended to December 2024, the conversion price and exercise price were adjusted to $0.125, and the number of Warrant shares became 20,000,000. BIF transferred 6,000,000 Warrant shares to another investor in December 2019 and retained 14,000,000 Warrant shares. Following a 1-for-20 reverse split in February 2020 and the repricing of the Debenture and Warrant in May 2020, the conversion price and exercise price are $0.25, the number of shares underlying the Debenture is 10,000,000 and the number of shares underlying the Warrant is 7,000,000. In May 2020, the Debenture's maturity date was extended to December 2022.</footnote>
        <footnote id="F4">The Issuer has issued stock options for 300,000 shares to BC pursuant to its stock award plans, with an adjusted exercise price of $0.25, expiring on December 29, 2021 as disclosed in the Issuer's 10K report. Following the 1-for-20 reverse stock split, the stock options are for 15,000 shares.</footnote>
        <footnote id="F5">The Issuer has issued 88,125 Series A Preferred Shares to Paul Kessler as payment of outstanding debt owed to Mr. Kessler. These Series A shares have a stated value of $10 per share and are convertible into common stock at a price per share of $0.25. The Issuer has also granted options for 865,000 shares to Paul Kessler pursuant to its Stock Incentive and Award Plans, as amended. Following the 1-for-20 reverse stock split, the options are for 43,250 shares with an adjusted exercise price of $0.25.</footnote>
        <footnote id="F6">N/A</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Paul L. Kessler</signatureName>
        <signatureDate>2021-01-05</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
