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BUSINESS SEGMENTS
 3 Months Ended
Mar. 31, 2012
BUSINESS SEGMENTS

NOTE H – BUSINESS SEGMENTS

The Company operates in two reportable business segments; the Wholesale segment, the Company’s primary business, in which the Company designs, markets and distributes products to retailers and distributors, and the Retail Direct segment, in which the Company markets and sells a limited selection of its products directly to consumers through its Pfaltzgraff®, Mikasa®, Housewares Deals™ and Lifetime Sterling™ Internet websites.

The Company has segmented its operations to reflect the manner in which management reviews and evaluates the results of its operations. Management evaluates the performance of the Wholesale and Retail Direct segments based on net sales and income (loss) from operations. Such measures give recognition to specifically identifiable operating costs such as cost of sales, distribution expenses and selling, general and administrative expenses. Certain general and administrative expenses, such as senior executive salaries and benefits, stock compensation, director fees and accounting, legal and consulting fees, are not allocated to the specific segments and are reflected as unallocated corporate expenses.

 

     Three Months Ended
March 31,		  
     2012     2011  
     (in thousands)  

Net sales

     

Wholesale

    $ 103,340      $ 84,903   

Retail Direct

      5,701        6,870   
  

 

 

    

 

 

  

Total net sales

    $ 109,041      $ 91,773   
  

 

 

    

 

 

  

Income (loss) from operations

     

Wholesale

    $ 6,160      $ 2,914   

Retail Direct

      (8 )      (104 ) 

Unallocated corporate expenses

      (2,920 )      (2,833 ) 
  

 

 

    

 

 

  

Total income (loss) from operations

    $ 3,232      $ (23 ) 
  

 

 

    

 

 

  

Depreciation and amortization

     

Wholesale

    $ (2,150 )    $ (1,975 ) 

Retail Direct

      (57 )      (20 ) 
  

 

 

    

 

 

  

Total depreciation and amortization

    $ (2,207 )    $ (1,995 )