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INTANGIBLE ASSETS
9 Months Ended
Sep. 30, 2014
INTANGIBLE ASSETS

NOTE D — INTANGIBLE ASSETS

Intangible assets consist of the following (in thousands):

 

     September 30, 2014      December 31, 2013  
     Gross      Accumulated
Amortization
    Net      Gross      Accumulated
Amortization
    Net  

Goodwill

   $ 18,515       $ —        $ 18,515       $ 5,085       $ —        $ 5,085   

Indefinite-lived intangible assets:

               

Trade names

     14,980         —          14,980         18,364         —          18,364   

Finite-lived intangible assets:

               

Licenses

     15,847         (7,893     7,954         15,847         (7,551     8,296   

Trade names

     22,384         (3,939     18,445         10,056         (2,677     7,379   

Customer relationships

     50,641         (5,717     44,924         18,406         (2,736     15,670   

Other

     1,202         (380     822         584         (229     355   
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Total

   $ 123,569       $ (17,929   $ 105,640       $ 68,342       $ (13,193   $ 55,149   
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

 

A summary of the activities related to the Company’s intangible assets for the nine months ended September 30, 2014 consists of the following (in thousands):

 

Goodwill and Intangible Assets, December 31, 2013

   $ 55,149   

Impairment of trade names

     (3,384

Goodwill acquired

     13,430   

Intangibles acquired

     45,181   

Amortization

     (4,736
  

 

 

 

Goodwill and Intangible Assets, September 30, 2014

   $ 105,640   
  

 

 

 

The Company performed its annual impairment test for its indefinite-lived trade names as of October 1, 2014. The test involved the assessment of the fair market values of the Company’s indefinite-lived trade names based on Level 3 unobservable inputs, using a relief from royalty approach, assuming a discount rate of 14.0%-15.5% and an average long term growth rate of 2.5%-3%. The result of the impairment assessment of the Company’s indefinite-lived trade names indicated that the carrying values of the Elements®, and Melannco® trade names exceeded their fair values as of October 1, 2014.

The Company’s home décor products category has experienced a decline in sales and profit in recent years. The Company believes the most significant factor resulting in the decline was the reduction in retail space allocated to the category which has also contributed to pricing pressure. The Company has been re-branding a portion of the home décor products under the Mikasa® and Pfaltzgraff® trade names and more recently through the Bombay® license. The Company is also taking advantage of promotional sale opportunities, such as flash sale websites and online retailers to offset the effect of a reduction in retail space for this product category and pricing pressures. As a result of these factors, the Company recorded an impairment charge of $3.4 million, related to these brands, in its condensed consolidated statement of operations for the three and nine month periods ended September 30, 2014.