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GOODWILL AND INTANGIBLE ASSETS
12 Months Ended
Dec. 31, 2014
GOODWILL AND INTANGIBLE ASSETS

NOTE D — GOODWILL AND INTANGIBLE ASSETS

The Company’s intangible assets, all of which are included in the U.S. Wholesale and International segments, consist of the following (in thousands):

 

     Year Ended December 31,  
     2014      2013  
     Gross      Accumulated
Amortization
    Net      Gross      Accumulated
Amortization
    Net  

Goodwill

   $ 18,101       $ —        $ 18,101       $ 5,085       $ —        $ 5,085   

Indefinite -lived intangible assets:

               

Trade names

     7,616         —          7,616         18,364         —          18,364   

Finite -lived intangible assets:

               

Licenses

     15,847         (8,007     7,840         15,847         (7,551     8,296   

Trade names

     29,768         (4,568     25,200         10,056         (2,677     7,379   

Customer relationships

     50,823         (6,754     44,069         18,406         (2,736     15,670   

Other

     1,202         (431     771         584         (229     355   
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Total

$ 123,357    $ (19,760 $ 103,597    $ 68,342    $ (13,193 $ 55,149   
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

The Company performed its 2014 annual impairment test for its indefinite-lived trade names as of October 1, 2014. The test involved the assessment of the fair market values of the Company’s indefinite-lived trade names based on Level 3 unobservable inputs, using a relief from royalty approach, assuming a discount rate of 14.0%-15.5% and an average long term growth rate of 2.5%-3%. The result of the impairment assessment of the Company’s indefinite-lived trade names indicated that the carrying values of the Elements® and Melannco® trade names exceeded their fair values as of October 1, 2014.

The Company’s home décor products category has experienced a decline in sales and profit in recent years. The Company believes the most significant factor resulting in the decline was the reduction in retail space allocated to the category which has also contributed to pricing pressure. The Company has been re-branding a portion of the home décor products under the Mikasa® and Pfaltzgraff® trade names and more recently under the Bombay® license. The Company is also taking advantage of promotional sale opportunities, such as flash sale websites and online retailers to offset the effect of a reduction in retail space for this product category and pricing pressures. As a result of these factors, the Company recorded an impairment charge of $3.4 million, related to these brands, in its consolidated statement of operations for the year ended December 31, 2014.

In addition, as of October 1, 2014 and December 31, 2014, the Company assessed the carrying value of its goodwill and determined based on quantitative and qualitative factors that no impairment existed.

As part of the Company’s annual impairment analysis of indefinite-lived trade names it was determined that certain of the Company’s trade names, previously estimated to contribute to cash flows indefinitely, have definite lives. Accordingly, these trade names were reclassified from indefinite-lived or unamortizable intangible assets to finite lived or amortizable intangible assets as of October 1, 2014. The remaining useful lives of these trade names is 10 to 15 years.

A summary of the activities related to the Company’s intangible assets for the year ended December 31, 2014 consists of the following (in thousands):

 

     Intangible
Assets
     Goodwill      Total
Intangible
Assets and
Goodwill
 

Goodwill and Intangible Assets, December 31, 2011

   $ 44,264       $ 2,673       $ 46,937   

Acquisition of trade names

     3,940         —           3,940   

Acquisition of customer relationships

     7,240         —           7,240   

Goodwill from F&F acquisition

     —           2,412         2,412   

Impairment of Elements® trade name

     (1,069      —           (1,069

Amortization

     (1,618      —           (1,618
  

 

 

    

 

 

    

 

 

 

Goodwill and Intangible Assets, December 31, 2012

  52,757      5,085      57,842   

Amortization

  (2,693   —        (2,693
  

 

 

    

 

 

    

 

 

 

Goodwill and Intangible Assets, December 31, 2013

  50,064      5,085      55,149   
  

 

 

    

 

 

    

 

 

 

Acquisition of trade names

  12,348      —        12,348   

Acquisition of customer relationships

  32,417      —        32,417   

Acquisition of other intangible assets

  618      —        618   

Goodwill from Kitchen Craft acquisition

  —        13,016      13,016   

Impairment of trade names

  (3,384   —        (3,384

Amortization

  (6,567   —        (6,567
  

 

 

    

 

 

    

 

 

 

Goodwill and Intangible Assets, December 31, 2014

$ 85,496    $ 18,101    $ 103,597   
  

 

 

    

 

 

    

 

 

 

The weighted-average amortization periods for the Company’s finite-lived intangible assets as of December 31, 2014 are as follows:

 

     Years  

Trade names

     14   

Licenses

     33   

Customer relationships

     13   

Other

     11   

Estimated amortization expense for each of the five succeeding fiscal years is as follows (in thousands):

 

Year ending December 31,       

2015

   $ 7,004   

2016

     6,996   

2017

     6,708   

2018

     6,708   

2019

     6,708   

 

Amortization expense for the years ended December 31, 2014, 2013, and 2012 was $6.6 million, $2.7 million, and $1.6 million, respectively.