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BUSINESS SEGMENTS
6 Months Ended
Jun. 30, 2019
BUSINESS SEGMENTS
NOTE L – BUSINESS SEGMENTS
The Company has two reportable segments, U.S. and International. Prior to October 1, 2018, the U.S. segment was reported as two separate reportable segments, U.S. Wholesale and Retail Direct. The Company changed its reporting structure as of October 1, 2018 to reflect how the Company is managing its operations as well as what the chief operating decision maker reviews to make organizational decisions about resource allocations. Prior period segment information has been recast to reflect the current reportable segment structure of the Company.
The Company has segmented its operations to reflect the manner in which management reviews and evaluates the results of its operations. The U.S. segment includes the Company’s primary domestic business that designs, markets and distributes its products to retailers, distributors and its internet websites. The International segment consists of certain business operations conducted outside the U.S. Management evaluates the performance of the U.S. and International segments based on net sales and loss from operations. Such measures give recognition to specifically identifiable operating costs such as cost of sales, distribution expenses and selling, general and administrative expenses. Certain general and administrative expenses, such as senior executive salaries and benefits, stock compensation, director fees, and accounting, legal and consulting fees, are not allocated to the specific segments and are reflected as unallocated corporate expenses.
The Company implemented its SKU Rationalization initiative to improve the productivity of its inventory and simplify its U.S. business. During the three months ended June 30, 2019, the Company recorded an $8.5 million charge to cost of sales associated with the SKU Rationalization initiative, which negatively impacted loss from operations for the U.S. segment.
 
  
Three Months Ended

June 30,
  
Six Months Ended

June 30,
 
  
2019
  
2018
  
2019
  
2018
 
  (in thousands) 
Net sales
                
U.S.
 $123,092  $128,985  $250,130  $224,892 
International
  19,444   19,666   42,332   41,928 
  
 
 
  
 
 
  
 
 
  
 
 
 
Total net sales
 $142,536  $148,651  $292,462  $266,820 
  
 
 
  
 
 
  
 
 
  
 
 
 
Loss from operations
                
U.S.
 $(4,678 $1,968  $(292 $(3,572
International
  (2,868  (204  (3,915  (3,424
Unallocated corporate expenses
  (4,999  (5,065  (10,625  (9,621
  
 
 
  
 
 
  
 
 
  
 
 
 
Loss from operations
 $(12,545 $(3,301 $(14,832 $(16,617
  
 
 
  
 
 
  
 
 
  
 
 
 
Depreciation and amortization
                
U.S.
 $5,210  $5,292  $10,481  $8,439 
International
  1,080   1,130   2,168   2,292 
  
 
 
  
 
 
  
 
 
  
 
 
 
Total depreciation and amortization
 $6,290  $6,422  $12,649  $10,731 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
  
June 30,
  
December 31,
 
  
2019
  
2018
 
  (in thousands) 
Assets
        
U.S.
 $684,229  $604,532 
International
  117,295   94,210 
Unallocated corporate
  21,177   9,830 
  
 
 
  
 
 
 
Total Assets
 $822,701  $708,572