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GOODWILL AND INTANGIBLE ASSETS | 12 Months Ended
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Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract] |
GOODWILL AND INTANGIBLE ASSETS | GOODWILL AND INTANGIBLE ASSETS The Company’s intangible assets consist of the following (in thousands):
| Year Ended December 31,
| 2023 |  | 2022
| Gross |  |  |  | Accumulated Amortization |  | Net |  | Gross |  |  |  | Accumulated Amortization |  | Net
Goodwill(1) | $ | 33,237 |  |  |  |  | $ | — |  |  | $ | 33,237 |  |  | $ | 33,237 |  |  |  |  | $ | — |  |  | $ | 33,237 |
Indefinite -lived intangible assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Trade names(1)(2) | 42,000 |  |  |  |  | — |  |  | 42,000 |  |  | 49,600 |  |  |  |  | — |  |  | 49,600 |
Finite -lived intangible assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Licenses | 15,847 |  |  |  |  | (12,110) |  |  | 3,737 |  |  | 15,847 |  |  |  |  | (11,654) |  |  | 4,193 |
Trade names (2)(3) | 62,493 |  |  |  |  | (23,862) |  |  | 38,631 |  |  | 54,785 |  |  |  |  | (20,030) |  |  | 34,755 |
Customer relationships (3) | 143,158 |  |  |  |  | (63,630) |  |  | 79,528 |  |  | 143,157 |  |  |  |  | (53,586) |  |  | 89,571 |
Other (3) | 5,872 |  |  |  |  | (3,872) |  |  | 2,000 |  |  | 5,856 |  |  |  |  | (3,325) |  |  | 2,531 |
Total | $ | 302,607 |  |  |  |  | $ | (103,474) |  |  | $ | 199,133 |  |  | $ | 302,482 |  |  |  |  | $ | (88,595) |  |  | $ | 213,887 |
(1) The gross and net value at December 31, 2023 and 2022 reflect a reduction of $91.7 million impairment charges on goodwill and $1.0 million charges on indefinite-lived intangible assets. (2)During 2023, in connection with an interim impairment test completed as of September 30, 2023, the Company determined that one trade name, that was previously estimated to contribute to cash flows indefinitely, has a definite life. Accordingly, the trade name was reclassified from indefinite-lived intangible asset to a finite-lived intangible asset as of October 1, 2023. The trade name is being amortized over an estimated useful life of 15 years. (3)The gross value and accumulated amortization at December 31, 2023 and 2022 reflect a reduction of $44.1 million and $(29.3) million, respectively, for the net $14.8 million impairment charge on finite-lived intangible assets within the international segment during the period ended December 31, 2021 and a $6.5 million reduction in gross value for previous impairment charges on finite-lived intangible assets within the U.S. segment. A summary of the activities related to the Company’s intangible assets for the years ended December 31, 2023, 2022 and 2021 consists of the following (in thousands):
| Intangible Assets |  | Goodwill |  | Total Intangible Assets and Goodwill
Goodwill and Intangible Assets, December 31, 2020 | $ | 213,754 |  |  | $ | 30,271 |  |  | $ | 244,025 |
Foreign currency translation adjustment | (364) |  |  | — |  |  | (364) |
Amortization | (16,223) |  |  | — |  |  | (16,223) |
Impairment of finite-lived intangible assets | (14,760) |  |  | — |  |  | (14,760) |
Goodwill and Intangible Assets, December 31, 2021 | 182,407 |  |  | 30,271 |  |  | 212,678 |
Acquisition of goodwill | — |  |  | 2,966 |  |  | 2,966 |
Acquisition of trade name | 13,000 |  |  | — |  |  | 13,000 |
Foreign currency translation adjustment | (227) |  |  | — |  |  | (227) |
Amortization | (14,530) |  |  | — |  |  | (14,530) |
Goodwill and Intangible Assets, December 31, 2022 | 180,650 |  |  | 33,237 |  |  | 213,887 |
Foreign currency translation adjustment | 81 |  |  | — |  |  | 81 |
Amortization | (14,835) |  |  | — |  |  | (14,835) |
Goodwill and Intangible Assets, December 31, 2023 | $ | 165,896 |  |  | $ | 33,237 |  |  | $ | 199,133 |
The weighted-average amortization periods for the Company’s finite-lived intangible assets as of December 31, 2023 are as follows:
| Years
Trade names | 15
Licenses | 33
Customer relationships | 14
Other | 10
Estimated amortization expense for each of the five succeeding fiscal years is as follows (in thousands):
| Year ending December 31,
2024 | $ | 14,888 |
2025 | 14,637 |
2026 | 14,288 |
2027 | 13,578 |
2028 | 13,119 |
Goodwill impairment test The Company reviews goodwill and other intangibles that have indefinite lives for impairment annually as of October 1st or when events or changes in circumstances indicate the carrying value of these assets might exceed their current fair values. For goodwill, impairment testing is based upon the best information available using a combination of the discounted cash flow method, a form of the income approach, and the guideline public company method, a form of the market approach. The significant assumptions used under the income approach, or discounted cash flow method, are projected net sales, projected earnings before interest, tax, depreciation and amortization (“EBITDA”) and the cost of capital. Projected net sales and projected EBITDA were determined to be significant assumptions because they are the primary drivers of the projected cash flows in the discounted cash flow fair value model. Cost of capital was also determined to be a significant assumption as it is the discount rate used to calculate the current fair value of those projected cash flows. Although the Company believes the assumptions and estimates made are reasonable and appropriate, different assumptions and estimates could materially impact its reported financial results. In addition, sustained declines in the Company’s stock price and related market capitalization could impact key assumptions in the overall estimated fair values of its reporting units and could result in non-cash impairment charges that could be material to the Company’s consolidated balance sheet or results of operations. Should the carrying value of a reporting unit be in excess of the estimated fair value of that reporting unit, an impairment charge will be recorded to reduce the reporting unit to fair value. The Company also evaluates qualitative factors to determine whether or not its indefinite lived intangibles have been impaired and then performs quantitative tests if required. These tests can include the relief from royalty model or other valuation models. The significant assumptions used in the relief from royalty model are future net sales for the related brands, royalty rates and the cost of capital to determine the fair value of the indefinite lived intangibles. Projected net sales for the related brands and royalty rates were determined to be significant assumptions because they are the primary drivers of the projected cash flows in the relief from royalty model. Cost of capital was also determined to be a significant assumption as it is the discount rate used to calculate the current fair value of those projected cash flows. International Reporting Unit The carrying value of the goodwill for the International reporting unit was zero as of December 31, 2023 and 2022. U.S. Reporting Unit The Company performed an interim impairment test of the goodwill in the U.S. reporting unit as of September 30, 2023, by comparing its fair value with its carrying value. The analysis was performed by using a discounted cash flow and market multiple method. Based upon the analysis performed, the Company determined that the fair value of the Company's U.S. reporting unit exceeded its carrying value, and therefore goodwill was not impaired. As of September 30, 2023, the fair value of the U.S. reporting unit exceeded the carrying value of goodwill by 4%. The Company performed its annual impairment assessment of its U.S. reporting unit as of October 1, 2023 by comparing the fair value of the reporting unit with its carrying value. The Company performed the analysis using a discounted cash flow and market multiple method. As of October 1, 2023, the fair value of the U.S. reporting unit exceeded the carrying value of goodwill by 4%. Management’s projections used to estimate the cash flows included organic net sales growth and net sales growth through new customer channels as well as continued operating efficiencies in future periods. Changes in any of the significant assumptions used in the valuation of the reporting unit, including projected net sales, projected EBITDA and cost of capital could materially affect the expected cash flows, and such impacts could potentially result in a material non-cash impairment charge. As of December 31, 2023, the Company assessed the carrying value of goodwill and determined, based on qualitative factors, that no impairment indicators existed for goodwill. Annual indefinite-lived trade name impairment test The Company values its indefinite-lived trade name using a relief-from-royalty approach, which assumes the value of the trade name is the discounted cash flows of the amount that would be paid by a hypothetical market participant had they not owned the trade name and instead licensed the trade name from another company. The Company performed an interim quantitative impairment analysis as of September 30, 2023, of its indefinite-lived trade names by comparing the fair value of the indefinite-lived trade names to their respective carrying values. The Company values its indefinite-lived trade names using a relief-from-royalty approach, which assumes the value of the trade name is the discounted cash flows of the amount that would be paid by a hypothetical market participant had they not owned the trade name and instead licensed the trade name from another company. The Company determined that the fair value of all its indefinite-lived trade names were above their respective carrying values, and therefore its indefinite-lived intangible assets were not impair ed. In connection with the interim impairment analysis, the Company determined that one trade name, previously estimated to contribute to cash flows indefinitely, has a definite life. Accordingly, the trade name will be reclassified from indefinite-lived to finite-lived or amortizable intangible assets as of October 1, 2023. The trade name will be amortized over an estimated useful life of 15 years. As of September 30, 2023, the fair value of the Company’s indefinite-lived trade name exceeded the respective carrying value by 7%. The Company bypassed the optional qualitative impairment analysis for its indefinite-lived trade name asset annual October 1, 2023 impairment test. The Company completed the quantitative impairment analysis by comparing the fair value of the indefinite-lived trade name to its carrying value using a relief from royalty method. As of October 1, 2023, the fair value of the Company’s indefinite-lived trade name exceeded its carrying value by 7%. While the indefinite-lived trade name was not determined to be impaired, if the indefinite-lived trade name does not perform as projected or if market factors utilized in the impairment analysis deteriorate, including an unfavorable change in the weighted average cost of capital, could materially affect the expected cash flows, and such impacts could potentially result in a material non-cash impairment charge. As of December 31, 2023, the Company assessed the carrying value of its indefinite-lived trade name and determined based on qualitative factors that no impairment existed. Long-lived assets impairment test In the fourth quarter of 2023, due to the lower than expected operating results for the International segment as a result of low consumer confidence in the region, impairment indicators were identified for the International asset group. The Company tested the recoverability of the asset group, concluding it was not recoverable and performed an analysis of the fair value of the international long-lived assets. The Company tested the International segment’s long-lived assets for impairment and concluded that the fair value exceeded the carrying value of the long-lived assets, concluding no impairment as of December 31, 2023. In the fourth quarter of 2022, the Company tested the International segment’s long-lived assets for impairment and concluded that the fair value exceeded the carrying value of the long-lived assets, concluding no impairment as of December 31, 2022. In the fourth quarter of 2021, due to lower than expected operating results for the International segment caused by continuing impacts of COVID-19 and the exit of the U.K. from the European Union, impairment indicators were identified for the International asset group. The Company tested the recoverability of the asset group, concluding it was not recoverable and performed an analysis of the fair value of the international long-lived assets. For the finite-lived intangible assets, the Company performed discounted cash flow analysis and recorded an impairment of $14.8 million within the International segment.

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