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Sales by Geographic Area (Detail) (USD $)	12 Months Ended
	Oct. 31, 2012	Oct. 31, 2011
Revenue, Major Customer [Line Items]
Sales revenue	$ 30,232,653	$ 19,433,503
United States
Revenue, Major Customer [Line Items]
Sales revenue	28,621,502	17,330,928
Canada
Revenue, Major Customer [Line Items]
Sales revenue	830,262	1,117,660
Israel
Revenue, Major Customer [Line Items]
Sales revenue	256,967	386,426
Mexico
Revenue, Major Customer [Line Items]
Sales revenue	396,954	388,191
Foreign countries, All Other
Revenue, Major Customer [Line Items]
Sales revenue	$ 126,968	$ 210,298

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- Definition

Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1)

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 1

-Article 5

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