<SEC-DOCUMENT>0001104659-23-085872-index.html : 20230731
<SEC-HEADER>0001104659-23-085872.hdr.sgml : 20230731
<ACCEPTANCE-DATETIME>20230731170401
ACCESSION NUMBER:		0001104659-23-085872
CONFORMED SUBMISSION TYPE:	SC 13G
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20230731
DATE AS OF CHANGE:		20230731
GROUP MEMBERS:		RICHARD L. JACKSON

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PSQ Holdings, Inc.
		CENTRAL INDEX KEY:			0001847064
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		IRS NUMBER:				862062844
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-92693
		FILM NUMBER:		231128260

	BUSINESS ADDRESS:	
		STREET 1:		222 LAKEVIEW AVENUE
		STREET 2:		SUITE 800
		CITY:			WEST PALM BEACH
		STATE:			FL
		ZIP:			33401
		BUSINESS PHONE:		(561) 805-3588

	MAIL ADDRESS:	
		STREET 1:		222 LAKEVIEW AVENUE
		STREET 2:		SUITE 800
		CITY:			WEST PALM BEACH
		STATE:			FL
		ZIP:			33401

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PSQ Holdings, Inc
		DATE OF NAME CHANGE:	20230719

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Colombier Acquisition Corp.
		DATE OF NAME CHANGE:	20210219

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Jackson Investment Group, LLC
		CENTRAL INDEX KEY:			0001571267
		IRS NUMBER:				205783109
		STATE OF INCORPORATION:			GA

	FILING VALUES:
		FORM TYPE:		SC 13G

	BUSINESS ADDRESS:	
		STREET 1:		2655 NORTHWINDS PARKWAY
		CITY:			ALPHARETTA
		STATE:			GA
		ZIP:			30009
		BUSINESS PHONE:		770-643-5529

	MAIL ADDRESS:	
		STREET 1:		2655 NORTHWINDS PARKWAY
		CITY:			ALPHARETTA
		STATE:			GA
		ZIP:			30009
</SEC-HEADER>
<DOCUMENT>
<TYPE>SC 13G
<SEQUENCE>1
<FILENAME>tm2322422d1_sc13g.htm
<DESCRIPTION>SC 13G
<TEXT>
Document 1 - file: tm2322422d1_sc13g.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>tm2322422d1_ex99-1.htm
<DESCRIPTION>EXHIBIT 99.1
<TEXT>
Document 2 - file: tm2322422d1_ex99-1.htm

</DOCUMENT>
</SEC-DOCUMENT>