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Segments | 6 Months Ended
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Jun. 30, 2024
Segments [Abstract] |
Segments | Note 15 - Segments The Company routinely evaluates whether its operating and reportable segments continue to reflect the way the CODM evaluates the business. The determination is based on: (1) how the Company’s CODM evaluates the performance of the business, including resource allocation decisions, and (2) whether discrete financial information for each operating segment is available. The Company considers the Chief Executive Officer to be its CODM. As of June 30, 2024, the Company’s operating and reportable segments include:
| ● | Marketplace: PSQ has created a marketplace platform to access consumers that are drawn to patriotic values. The Company generates revenue from advertising and e-commerce transaction revenues.
| ● | Brands: Our wholly owned brands include:
| ● | EveryLife, Inc., which generates revenue from online and wholesale sales of diapers and wipes.
| ● | PSQLink, LLC, which generates revenues through B2B sales, by providing its customers with a digital marketing and CRM platform.
| ● | Financial Technology: Our wholly owned Financial Technology subsidiaries include:
| ● | Credova Holdings, Inc., which generates revenue primarily through four activities: revenue from sale of loan and lease contracts, revenue from interest earned on loans, revenue from retailer discounts and origination fees paid by lending institutions (direct revenue) earned in connection with providing financing on consumer goods.
| ● | PSQPayments LLC (also referred to as “PublicSquare Payments”), is a wholly owned subsidiary of PSQH which will generate revenue from launching a merchant servicer platform to provide its customers with a payments stack which will comprise of a framework of technological components and services that the Company’s customers can utilize to manage their payment processes.
The CODM measures and evaluates the Company’s performance based on segment gross revenue, segment gross profit margin and segment operating income, before interest, taxes, depreciation, and amortization (“EBITDA”). Adjusted EBITDA is defined as earnings (loss) from operations less depreciation and amortization, share based compensation and transaction costs. Earnings (loss) from operations excludes interest, interest expense, (gain) loss on sale of equipment, change in fair value of financial instruments and other expenses. The Company believes that Adjusted EBITDA is an appropriate measure for evaluating the operating performance of the Company’s business segments because it is the primary measure used by the Company’s chief operating decision maker to evaluate the performance of and allocate resources to the Company’s businesses. Segment performance, as defined by the Company, is not necessarily comparable to other similarly titled captions of other companies. The following tables set forth the Company’s revenues, net and direct contribution for the three and six months ended June 30, 2024 and 2023:
|  | For the three months ended June 30, |  |  | For the six months ended June 30, |
|  | 2024 |  |  | 2023 |  |  | 2024 |  |  | 2023 |
Revenues, net: |  |  |  |  |  |  |  |  |  |  |  |
Marketplace |  |  |  |  |  |  |  |  |  |  |  |
Advertising and e-commerce sales |  | $ | 726,638 |  |  | $ | 529,707 |  |  | $ | 1,672,109 |  |  | $ | 907,741 |
Brands |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Product sales |  |  | 2,478,455 |  |  |  | - |  |  |  | 4,828,965 |  |  |  | - |
Other sales |  |  | 18,738 |  |  |  | - |  |  |  | 18,738 |  |  |  | - |
Returns and discounts |  |  | (206,619 | ) |  |  | - |  |  |  | (413,720 | ) |  |  | - |
Total Brand revenues, net |  |  | 2,290,574 |  |  |  | - |  |  |  | 4,433,983 |  |  |  | - |
Financial Technology |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Direct revenue |  |  | 967,260 |  |  |  | - |  |  |  | 1,121,867 |  |  |  | - |
Interest income on loans |  |  | 961,518 |  |  |  | - |  |  |  | 1,100,916 |  |  |  | - |
Loan and lease contracts sold, net |  |  | 1,039,238 |  |  |  | - |  |  |  | 1,122,242 |  |  |  | - |
Total Financial Technology revenues, net |  |  | 2,968,016 |  |  |  | - |  |  |  | 3,345,025 |  |  |  | - |
Total revenues, net |  | $ | 5,985,228 |  |  | $ | 529,707 |  |  | $ | 9,451,117 |  |  | $ | 907,741 |
|  | For the three months ended June 30, 2024 |
|  | Marketplace |  |  | Brands |  |  | Financial Technology |  |  | Total |
Revenues, net |  | $ | 726,638 |  |  | $ | 2,290,574 |  |  | $ | 2,968,016 |  |  | $ | 5,985,228 |
Segment cost of revenues |  |  | (517,304 | ) |  |  | - |  |  |  | (13,794 | ) |  |  | (531,098 | )
Segment cost of goods sold |  |  | - |  |  |  | (1,438,843 | ) |  |  | - |  |  |  | (1,438,843 | )
Segment gross profit |  |  | 209,334 |  |  |  | 851,731 |  |  |  | 2,954,222 |  |  |  | 4,015,287 |
Segment operating costs |  |  | (7,274,357 | ) |  |  | (1,507,427 | ) |  |  | (3,160,466 | ) |  |  | (11,942,250 | )
Adjusted EBITDA |  |  | (7,065,023 | ) |  |  | (655,696 | ) |  |  | (206,244 | ) |  |  | (7,926,963 | )
Transaction costs incurred in connection with acquisitions |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (1,908 | )
Share-based compensation (exclusive of what is included in transaction costs above) |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (5,171,760 | )
Depreciation and amortization |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (930,874 | )
Other income, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 52,599 |
Change in fair value of convertible notes |  |  |  |  |  |  |  |  |  |  |  |  |  |  | - |
Change in fair value of earnout liabilities |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 220,000 |
Change in fair value of warrant liabilities |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 3,091,000 |
Interest expense, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (553,303 | )
Income tax expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (14,037 | )
Net loss |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | (11,235,246 | )
|  | For the three months ended June 30, 2023 |
|  | Marketplace |  |  | Brands |  |  | Financial Technology |  |  | Total |
Revenues, net |  | $ | 529,707 |  |  | $ | - |  |  | $ | - |  |  | $ | 529,707 |
Segment cost of revenues |  |  | (432,934 | ) |  |  | - |  |  |  | - |  |  |  | (432,934 | )
Segment cost of goods sold |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Segment gross profit |  |  | 96,773 |  |  |  | - |  |  |  | - |  |  |  | 96,773 |
Segment operating costs |  |  | (6,586,734 | ) |  |  | - |  |  |  | - |  |  |  | (6,586,734 | )
Adjusted EBITDA |  |  | (6,489,961 | ) |  |  | - |  |  |  | - |  |  |  | (6,489,961 | )
Transaction costs incurred in connection with acquisitions |  |  |  |  |  |  |  |  |  |  |  |  |  |  | - |
Share-based compensation (exclusive of what is included in transaction costs above) |  |  |  |  |  |  |  |  |  |  |  |  |  |  | - |
Depreciation and amortization |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (699,237 | )
Other income, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 48,549 |
Change in fair value of convertible notes |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (13,423,204 | )
Change in fair value of earnout liabilities |  |  |  |  |  |  |  |  |  |  |  |  |  |  | - |
Change in fair value of warrant liabilities |  |  |  |  |  |  |  |  |  |  |  |  |  |  | - |
Interest expense, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (155,854 | )
Income tax expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (1,600 | )
Net loss |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | (20,721,307 | )
|  | For the six months ended June 30, 2024 |
|  | Marketplace |  |  | Brands |  |  | Financial Technology |  |  | Total |
Revenues, net |  | $ | 1,672,109 |  |  | $ | 4,433,983 |  |  | $ | 3,345,025 |  |  | $ | 9,451,117 |
Segment cost of revenues |  |  | (1,052,623 | ) |  |  | - |  |  |  | (76,836 | ) |  |  | (1,129,459 | )
Segment cost of goods sold |  |  | - |  |  |  | (2,830,251 | ) |  |  | - |  |  |  | (2,830,251 | )
Segment gross profit |  |  | 619,486 |  |  |  | 1,603,732 |  |  |  | 3,268,189 |  |  |  | 5,491,407 |
Segment operating costs |  |  | (14,539,615 | ) |  |  | (2,622,041 | ) |  |  | (3,575,460 | ) |  |  | (20,737,116 | )
Adjusted EBITDA |  |  | (13,920,129 | ) |  |  | (1,018,309 | ) |  |  | (307,271 | ) |  |  | (15,245,709 | )
Transaction costs incurred in connection with acquisitions |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (2,295,502 | )
Share-based compensation (exclusive of what is included in transaction costs above) |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (10,170,774 | )
Depreciation and amortization |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (1,227,471 | )
Other income, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 155,978 |
Change in fair value of convertible notes |  |  |  |  |  |  |  |  |  |  |  |  |  |  | - |
Change in fair value of earnout liabilities |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 340,000 |
Change in fair value of warrant liabilities |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5,322,500 |
Interest expense, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (677,481 | )
Income tax expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (13,618 | )
Net loss |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | (23,812,077 | )
|  | For the six months ended June 30, 2023 |
|  | Marketplace |  |  | Brands |  |  | Financial Technology |  |  | Total |
Revenues, net |  | $ | 907,741 |  |  | $ | - |  |  | $ | - |  |  | $ | 907,741 |
Segment cost of revenues |  |  | (795,907 | ) |  |  | - |  |  |  | - |  |  |  | (795,907 | )
Segment cost of goods sold |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Segment gross profit |  |  | 111,834 |  |  |  | - |  |  |  | - |  |  |  | 111,834 |
Segment operating costs |  |  | (11,593,141 | ) |  |  | - |  |  |  | - |  |  |  | (11,593,141 | )
Adjusted EBITDA |  |  | (11,481,307 | ) |  |  | - |  |  |  | - |  |  |  | (11,481,307 | )
Transaction costs incurred in connection with acquisitions |  |  |  |  |  |  |  |  |  |  |  |  |  |  | - |
Share-based compensation (exclusive of what is included in transaction costs above) |  |  |  |  |  |  |  |  |  |  |  |  |  |  | - |
Depreciation and amortization |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (1,244,574 | )
Other income, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 53,687 |
Change in fair value of convertible notes |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (14,571,109 | )
Change in fair value of earnout liabilities |  |  |  |  |  |  |  |  |  |  |  |  |  |  | - |
Change in fair value of warrant liabilities |  |  |  |  |  |  |  |  |  |  |  |  |  |  | - |
Interest expense, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (163,855 | )
Income tax expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (1,789 | )
Net loss |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | (27,408,947 | )
No asset information has been disclosed as the CODM does not regularly review asset information by reportable segment.

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- Definition The entire disclosure for reporting segments including data and tables. 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