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Segments - Schedule of Segment's Adjusted EBITDA (Details) - USD ($)
 3 Months Ended 9 Months Ended
Sep. 30, 2024
Jun. 30, 2024
Mar. 31, 2024
Sep. 30, 2023
Jun. 30, 2023
Mar. 31, 2023
Sep. 30, 2024
Sep. 30, 2023
Segment Reporting Information [Line Items]                
Revenues, net $ 6,540,112     $ 2,030,900     $ 15,991,229 $ 2,938,641
Segment cost of revenues (609,270)     (569,502)     (1,738,729) (1,189,440)
Segment cost of goods sold (1,771,109)     (903,672)     (4,601,360) (903,672)
Segment gross profit 4,159,733     557,726     9,651,140 845,529
Segment operating costs (8,576,720)     (4,508,222)     (20,879,961) (8,082,601)
Adjusted EBITDA (4,416,987)     (3,950,496)     (11,228,821) (7,237,072)
Corporate operating expenses (3,503,643)     (3,774,266)     (11,937,517) (8,230,417)
Transaction costs incurred in connection with acquisitions 0     (3,309,597)     (2,295,502) (7,048,177)
Share-based compensation (exclusive of what is included in transaction costs above) (5,796,823)     (1,185,089)     (15,967,598) (1,185,089)
Depreciation and amortization (975,090)     (759,745)     (2,202,561) (2,004,319)
Other (expense) income, net (45,683)     119,957     110,295 173,644
Change in fair value of convertible notes 0     0     0 (14,571,109)
Change in fair value of earn-out liabilities 170,000     450,000     510,000 450,000
Change in fair value of warrant liabilities 2,175,000     (7,783,000)     7,497,500 (7,783,000)
Interest expense, net (756,760)     (46,690)     (1,434,241) (210,545)
Income tax benefit (expense) 12,437     262     (1,181) (1,527)
Net loss (13,137,549) $ (11,235,246) $ (12,576,831) (20,238,664) $ (20,721,307) $ (6,687,640) (36,949,626) (47,647,611)
Marketplace                
Segment Reporting Information [Line Items]                
Revenues, net 717,692     875,546     2,389,801 1,783,287
Segment cost of revenues (582,614)     (569,493)     (1,635,237) (1,189,431)
Segment cost of goods sold 0     0     0 0
Segment gross profit 135,078     306,053     754,564 593,856
Segment operating costs (3,701,865)     (2,871,552)     (9,807,606) (6,445,931)
Adjusted EBITDA (3,566,787)     (2,565,499)     (9,053,042) (5,852,075)
Brands                
Segment Reporting Information [Line Items]                
Revenues, net 2,615,012     1,155,354     7,048,995 1,155,354
Segment cost of revenues (4,358)     (9)     (4,358) (9)
Segment cost of goods sold (1,771,109)     (903,672)     (4,601,360) (903,672)
Segment gross profit 839,545     251,673     2,443,277 251,673
Segment operating costs (1,457,446)     (1,636,670)     (4,079,486) (1,636,670)
Adjusted EBITDA (617,901)     (1,384,997)     (1,636,209) (1,384,997)
Financial Technology                
Segment Reporting Information [Line Items]                
Revenues, net 3,207,408     0     6,552,433 0
Segment cost of revenues (22,298)     0     (99,134) 0
Segment cost of goods sold 0     0     0 0
Segment gross profit 3,185,110     0     6,453,299 0
Segment operating costs (3,417,409)     0     (6,992,869) 0
Adjusted EBITDA $ (232,299)     $ 0     $ (539,570) $ 0