<SEC-DOCUMENT>0001985226-26-000002.txt : 20260710
<SEC-HEADER>0001985226-26-000002.hdr.sgml : 20260710
<ACCEPTANCE-DATETIME>20260710161226
ACCESSION NUMBER:		0001985226-26-000002
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20260709
FILED AS OF DATE:		20260710
DATE AS OF CHANGE:		20260710

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Pilot Davis III
		CENTRAL INDEX KEY:			0001985226
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-40457
		FILM NUMBER:		261168856

	MAIL ADDRESS:	
		STREET 1:		516 SOUTH DIXIE HIGHWAY, PMB 191
		CITY:			WEST PALM BEACH
		STATE:			FL
		ZIP:			33401

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PSQ Holdings, Inc.
		CENTRAL INDEX KEY:			0001847064
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		ORGANIZATION NAME:           	07 Trade & Services
		EIN:				862062844
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		515 W. ASPEN STREET
		STREET 2:		SUITE 200C
		CITY:			BOZEMAN
		STATE:			MT
		ZIP:			59715
		BUSINESS PHONE:		(754) 264-8701

	MAIL ADDRESS:	
		STREET 1:		515 W. ASPEN STREET
		STREET 2:		SUITE 200C
		CITY:			BOZEMAN
		STATE:			MT
		ZIP:			59715

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PSQ Holdings, Inc
		DATE OF NAME CHANGE:	20230719

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Colombier Acquisition Corp.
		DATE OF NAME CHANGE:	20210219
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>form4-07102026_080721.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0609</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2026-07-09</periodOfReport>

    <issuer>
        <issuerCik>0001847064</issuerCik>
        <issuerName>PSQ Holdings, Inc.</issuerName>
        <issuerTradingSymbol>PSQH</issuerTradingSymbol>
        <issuerForeignTradingSymbol></issuerForeignTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001985226</rptOwnerCik>
            <rptOwnerName>Pilot Davis III</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerNonUSAddressFlag>false</rptOwnerNonUSAddressFlag>
            <rptOwnerStreet1>515 W. ASPEN STREET</rptOwnerStreet1>
            <rptOwnerStreet2>SUITE 200C</rptOwnerStreet2>
            <rptOwnerCity>BOZEMAN</rptOwnerCity>
            <rptOwnerState>MT</rptOwnerState>
            <rptOwnerZipCode>59715</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>true</isDirector>
            <isOfficer>false</isOfficer>
            <isTenPercentOwner>false</isTenPercentOwner>
            <isOther>false</isOther>
            <officerTitle></officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <aff10b5One>0</aff10b5One>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class A Common Stock, par value $0.0001 per share</value>
            </securityTitle>
            <transactionDate>
                <value>2026-07-09</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>125000</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>272514</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Class A Common Stock, par value $0.0001 per share</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>292153</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By Fountain Ripple, LLC</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Class A Common Stock, par value $0.0001 per share</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1377969</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By Fountain Ripple II, LLC</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Class A Common Stock, par value $0.0001 per share</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>511190</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By Fountain Ripple III, LLC</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">Represents unvested restricted stock units (&quot;RSUs&quot;), which will vest on July 9, 2027, subject to the reporting person's continuous service to the issuer.</footnote>
        <footnote id="F2">Certain of the securities reported in Column 5 of Table I are restricted stock units RSUs. Each RSU represents a contingent right to receive one share of Class A common stock, par value $0.0001 per share, subject to the applicable vesting schedule and conditions of the applicable RSU award and the issuer's Amended and Restated 2023 Stock Incentive Plan.</footnote>
        <footnote id="F3">The reporting person is the sole manager of the limited liability company. The reporting person disclaims beneficial ownership of the reported shares except to the extent of his pecuniary interest therein.</footnote>
    </footnotes>

    <remarks>Exhibit List: Exhibit 24-Power of Attorney</remarks>

    <ownerSignature>
        <signatureName>/s/ James Giudice, Attorney-in-Fact for Davis Pilot III</signatureName>
        <signatureDate>2026-07-10</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-24
<SEQUENCE>2
<FILENAME>ex24-07102026_080723.htm
<TEXT>
<!DOCTYPE html PUBLIC "-//IETF//DTD HTML//EN">
<html><head><title>ex24-07102026_080723.htm</title></head><body style="margin-top:0;font-family:Times New Roman; font-size:10pt; color:#000000">
<p style="margin:0px"><br></p>
<p style="margin-top:0px; margin-bottom:6.667px" align="center"><b>LIMITED POWER OF ATTORNEY</b></p>
<p style="margin:0px; text-indent:48px" align="justify">Know all by these presents, that the undersigned hereby makes, constitutes and appoints each of James Giudice, Dave Herman, Jeffrey Sherman, Christine Long, Kareem Tawfic, Holly Goldsmith, Amra Hoso and RoxAnn Mack with full power of substitution and re-substitution, acting individually, as the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s true and lawful attorney-in-fact (each of such persons and their substitutes hereafter referred to as an <font style="font-family:Arial Unicode MS,Times New Roman">&ldquo;</font><i>Attorney-in-Fact</i><font style="font-family:Arial Unicode MS,Times New Roman">&rdquo;</font>), with full power and authority as hereinafter described on behalf of and in the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s name, place and stead, in any and all capacities to:</p>
<p style="margin-top:0px; margin-bottom:-2px; text-indent:192px; width:240px; font-size:12pt; float:left">(1)</p>
<p style="margin:0px; padding-left:240px; text-indent:-2px" align="justify">obtain credentials (including codes or passwords) to enable the undersigned to submit and file documents, forms and information required by Section 16(a) of the Securities Exchange Act of 1934, as amended (the <font style="font-family:Arial Unicode MS,Times New Roman">&ldquo;</font><i>Exchange Act</i><font style="font-family:Arial Unicode MS,Times New Roman">&rdquo;</font>) or any rule or regulation of the U.S. Securities and Exchange Commission (the <font style="font-family:Arial Unicode MS,Times New Roman">&ldquo;</font><i>SEC</i><font style="font-family:Arial Unicode MS,Times New Roman">&rdquo;</font>) via the Electronic Data Gathering and Retrieval (<font style="font-family:Arial Unicode MS,Times New Roman">&ldquo;</font><i>EDGAR</i><font style="font-family:Arial Unicode MS,Times New Roman">&rdquo;</font>) system, including (i)&nbsp;preparing, executing in the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s name and on the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s behalf, and submitting to the SEC a Form ID (and any amendments thereto) or any other documents necessary or appropriate to obtain such credentials and legally bind the undersigned for purpose of the Form ID or such other documents; and (ii) enrolling the undersigned in EDGAR Next or any successor filing system; </p>
<p style="margin-top:0px; margin-bottom:-2px; text-indent:192px; width:240px; font-size:12pt; clear:left; float:left">(2)</p>
<p style="margin:0px; padding-left:240px; text-indent:-2px" align="justify">act as an account administrator for the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s EDGAR account, including: (i) appointing, removing and replacing account administrators, technical administrators, account users, and delegated entities; (ii) maintaining the security of the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s EDGAR account, including modification of access codes; (iii) maintaining, modifying and certifying the accuracy of information on the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s EDGAR account dashboard; and (iv) taking any other actions contemplated by Rule 10 of Regulation S-T;</p>
<p style="margin-top:0px; margin-bottom:-2px; text-indent:192px; width:240px; font-size:12pt; clear:left; float:left">(3)</p>
<p style="margin:0px; padding-left:240px; text-indent:-2px" align="justify">cause PSQ Holdings, Inc. (the <font style="font-family:Arial Unicode MS,Times New Roman">&ldquo;</font><i>Company</i><font style="font-family:Arial Unicode MS,Times New Roman">&rdquo;</font>) and Faegre Drinker Biddle &amp; Reath LLP (<font style="font-family:Arial Unicode MS,Times New Roman">&ldquo;</font><i>Faegre Drinker</i><font style="font-family:Arial Unicode MS,Times New Roman">&rdquo;</font>) to accept a delegation of authority from the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s EDGAR account administrators and authorize each such delegate<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s EDGAR account administrators pursuant to that delegated entity designation to appoint, remove or replace users for the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s EDGAR account;</p>
<p style="margin-top:0px; margin-bottom:-2px; text-indent:192px; width:240px; font-size:12pt; clear:left; float:left">(4)</p>
<p style="margin:0px; padding-left:240px; text-indent:-2px" align="justify">prepare, execute and submit to the SEC, the Company, and any national securities exchange on which the Company<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s securities are listed, for and on behalf of the undersigned and in the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s capacity as an officer and/or director of the Company, any and all reports (including any amendments thereto) that are required to be filed with such body, or which any Attorney-in-Fact considers advisable to file with such body, including but not limited to Forms 3, 4 and 5 relating to the Company in accordance with Section 16(a) of the Exchange Act the rules and regulations promulgated thereunder, and Forms 144 in accordance with Rule 144 under the Securities Act of 1933, as amended (the <font style="font-family:Arial Unicode MS,Times New Roman">&ldquo;</font><i>Securities Act</i><font style="font-family:Arial Unicode MS,Times New Roman">&rdquo;</font>);</p>
<p style="margin-top:0px; margin-bottom:-2px; text-indent:192px; width:240px; font-size:12pt; clear:left; float:left">(5)</p>
<p style="margin:0px; padding-left:240px; text-indent:-2px" align="justify">seek or obtain, as the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s representative and on the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s behalf, information on transactions in the Company<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s securities from any third party, including brokers, employee benefit plan administrators and trustees, and the undersigned hereby authorizes any such third parties to release any such information to any Attorney-in-Fact and further approves and ratifies any such release of information;</p>
<p style="margin-top:0px; margin-bottom:-2px; text-indent:192px; width:240px; font-size:12pt; clear:left; float:left">(6)</p>
<p style="margin:0px; padding-left:240px; text-indent:-2px" align="justify">do and perform any and all acts for and on behalf of the undersigned that may be necessary or desirable to prepare, complete and execute any such Form 3, 4 or 5, or Forms 144, and any amendments thereto, or other required report, and timely file such forms or reports with the SEC and any stock exchange or similar authority as considered necessary or advisable under Section 16(a) of the Exchange Act or Rule 144 of the Securities Act; and</p>
<p style="margin-top:0px; margin-bottom:-2px; text-indent:192px; width:240px; font-size:12pt; clear:left; float:left">(7)</p>
<p style="margin:0px; padding-left:240px; text-indent:-2px" align="justify">take any other action of any type whatsoever in connection with the foregoing that such Attorney-in-Fact reasonably believes may be of benefit to, in the best interest of, or legally required of, the undersigned, it being understood that the documents executed by such Attorney-in-Fact on behalf of the undersigned pursuant to this Limited Power of Attorney will be in such form and will contain such disclosure, information, terms and conditions as such Attorney-in-Fact, in such Attorney-in-Fact<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s sole discretion, deems necessary or advisable.</p>
<p style="margin-top:0px; margin-bottom:6.667px; clear:left" align="justify"><br><br></p>
<p style="margin-top:4px; margin-bottom:0px; font-size:6pt">DMS_US.371960235.1</p>
<hr style="margin-bottom: 9.6px; padding-top: 9.6px;" noshade size="1"><p style="margin:0px; page-break-before:always"><br></p>
<p style="margin-top:0px; margin-bottom:6.667px" align="justify">The undersigned hereby acknowledges that (a) the foregoing Attorneys-in-Fact are serving in such capacity at the request of the undersigned; (b) this Limited Power of Attorney authorizes, but does not require, each such Attorney-in-Fact to act in the Attorney-in-Fact<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s discretion on information provided to such Attorney-in-Fact without independent verification of such information; (c) neither the Company, Faegre Drinker, nor any Attorney-in-Fact assumes (i) any liability for the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s responsibility to timely comply with the requirements of the Exchange Act or the Securities Act, (ii) any liability of the undersigned for any failure to comply with such requirements, (iii) any liability for any action or inaction by an Attorney-in-Fact relating to their service as an account administrator for the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s EDGAR account, or (iv) any obligation or liability of the undersigned for profit disgorgement under Section 16(b) of the Exchange Act; and (d) this Limited Power of Attorney does not relieve the undersigned from responsibility for compliance with the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s obligations under the Exchange Act and the Securities Act, including, without limitation, the reporting requirements under Section 16 of the Exchange Act.</p>
<p style="margin-top:0px; margin-bottom:6.667px" align="justify">This Limited Power of Attorney will remain in full force and effect until the undersigned is no longer required to file Forms 3, 4 and 5 or Forms 144 with respect to the undersigned<font style="font-family:Arial Unicode MS,Times New Roman">&rsquo;</font>s holdings of, and transactions in, securities issued by the Company, unless earlier revoked as to any Attorney-in-Fact by the undersigned in a signed writing delivered to such Attorney-in-Fact. Notwithstanding the foregoing, if any such Attorney-in-Fact hereafter ceases to be at least one of the following: (1) an employee of the Company, or (2) a partner or employee of Faegre Drinker, then this Limited Power of Attorney will be automatically revoked solely as to such individual, immediately upon such cessation, without any further action by the undersigned.</p>
<p style="margin-top:0px; margin-bottom:6.667px">The undersigned hereby revokes all previous powers of attorney that had been granted by or on their behalf in connection with reporting obligations, if any, under Section 16 of the Exchange Act and Rule 144 under the Securities Act with respect to holdings of and transactions in securities issued by the Company.</p>
<p style="margin:0px" align="justify">IN WITNESS WHEREOF, the undersigned has caused this Limited Power of Attorney to be executed as of August 21,&nbsp;2025.</p>
<p style="margin:0px" align="justify"><br></p>
<p style="margin:0px" align="justify"><br></p>
<p style="margin-top:0px; margin-bottom:6.667px">/s/ <u>/s/ Davis Pilot III</u></p>
<p style="margin-top:0px; margin-bottom:6.667px">Name: &nbsp;Davis Pilot III</p>
<p style="margin-top:0px; margin-bottom:6.667px"><br><br></p>
<p style="margin:0px"><br></p>
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</SEC-DOCUMENT>
