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STOCK OPTIONS - NARRATIVE (Details) - USD ($)
12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
Aug. 31, 2017
Jul. 31, 2015
Jul. 31, 2012
Oct. 30, 2007
Dec. 31, 2001
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                
Option expiration period (in years) 10 years              
Option vesting period (in years) 7 years              
Aggregate intrinsic value of all stock options outstanding and expected to vest $ 1,306,791 $ 4,150,334            
Aggregate intrinsic value of currently exercisable stock options $ 768,706 $ 1,574,318            
Closing stock price for computation of intrinsic value (in dollars per share) $ 2.60 $ 3.59            
Number of in-the-money options outstanding and exercisable 2,318,887 1,211,014            
Intrinsic value of options exercised $ 223,340 $ 119,026 $ 51,575          
Proceeds from stock options exercised 0 12,300 209,250          
Intrinsic value of options granted 3,144,960 1,516,125 932,771          
Fair value of option shares vested $ 805,748 $ 612,464 $ 412,638          
Shares issued in stock swaps 47,372 9,614 33,520          
Value of stock swaps, net   $ 12,300            
Unrecognized stock-based compensation cost $ 3,000,000              
Unrecognized stock-based compensation cost, recognition period (in years) 4 years              
Common Stock                
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                
Shares received in stock swaps 129,378 26,636 80,980          
Stock Option                
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                
Shares received in stock swaps 176,750 36,250 114,500          
2001 Executive and Employee Stock Option Plan                
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                
Shares authorized under common stock option plans               1,200,000
2003 Executive and Employee Stock Option Plan                
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                
Shares authorized under common stock option plans             1,700,000  
2012 Share Incentive Plan                
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                
Shares authorized under common stock option plans           750,000    
Remaining shares for issuance (in shares) 37,000              
2015 Executive and Employee Stock Option Plan                
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                
Shares authorized under common stock option plans         2,000,000      
Remaining shares for issuance (in shares) 343,578              
2017 Executive and Employee Stock Option Plan                
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                
Shares authorized under common stock option plans       3,000,000        
Remaining shares for issuance (in shares) 1,900,000