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Consolidated Statements Of Cash Flows (USD $)
In Thousands, unless otherwise specified
 12 Months Ended
Dec. 31, 2011
Dec. 31, 2010
Dec. 31, 2009
Consolidated Statements Of Cash Flows [Abstract]      
Net income (loss) $ 2,959 $ (3,043) $ (2,062)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:      
Amortization and depreciation 9,473 7,694 11,704
Accretion of interest expense 519    
Acquisition related costs 372    
Leasehold improvement incentive 204 779  
Gain on sales of fixed assets, net (4) (2) (9)
Gain on sales and disposals of intangible assets, net (9,421) (6,772) (4,712)
Allowance for doubtful accounts and advertiser credits 1,203 1,348 975
Stock-based compensation 15,143 10,832 9,597
Deferred income taxes 1,895 2,004 4,232
Excess tax benefit related to stock-based compensation (1,032) (36) (69)
Change in certain assets and liabilities, net of acquisition:      
Accounts receivable, net (6,965) (6,778) 5,975
Refundable taxes, net 4,006 1,631 (3,678)
Prepaid expenses, other current assets and restricted cash (1,618) (988) 327
Accounts payable (1,542) 2,486 (3,659)
Accrued expenses and other current liabilities 1,195 (320) (1,267)
Deferred revenue 210 (307) (236)
Other non-current liabilities 185 860 29
Net cash provided by operating activities 16,782 9,388 17,147
Purchases of property and equipment (3,971) (3,441) (2,383)
Cash paid for acquisitions, net of cash acquired (15,801)    
Proceeds from sales of property and equipment 9 1 9
Proceeds from sales of intangible assets 9,474 6,779 4,921
Purchases of intangibles and changes in other non-current assets (103) (116) (12)
Net cash provided by (used in) investing activities (10,392) 3,223 2,535
Capital lease obligation principal payments   (6) (39)
Excess tax benefit related to stock options 1,032 36 69
Repurchase of Class B common stock for treasury stock (6,159) (6,534) (10,721)
Common stock dividends payments (2,938) (2,816) (2,902)
Proceeds from exercises of stock options 1,754 372 80
Proceeds from employee stock purchase plan 26 17 39
Proceeds from issuance of restricted stock to employees 10 10 12
Net cash used in financing activities (6,275) (8,921) (13,462)
Net increase in cash and cash equivalents 115 3,690 6,220
Cash and cash equivalents at beginning of period 37,328 33,638 27,418
Cash and cash equivalents at end of period 37,443 37,328 33,638
Supplemental disclosure of cash flow information:      
Cash received during the period for income taxes, net of payments (2,994) (4,336) (2,107)
Cash paid (received) during the period for interest, net (63) 77 69
Supplemental disclosure of non-cash investing and financing activities:      
Fair value of Class B common stock issued in connection with acquisition 7,603    
Deferred payments related to acquisition 34,695    
Property and equipment acquired in accounts payable and accrued expenses 121 54 801
Leasehold improvement incentive recorded in other current assets and other non-current liabilities   $ 211 $ 779