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Concentrations
 9 Months Ended
Sep. 30, 2012
Concentrations [Abstract]  
Concentrations

(5) Concentrations

The Company maintains substantially all of its cash and cash equivalents with one financial institution and are all considered at Level 1 fair value with observable inputs that reflect quoted prices for identical assets or liabilities in active markets.

A significant majority of the Company’s revenue earned from advertisers is generated through arrangements with distribution partners. The Company may not be successful in renewing any of these agreements, or if they are renewed, they may not be on terms as favorable as current agreements. The Company may not be successful in entering into agreements with new distribution partners or advertisers on commercially acceptable terms. In addition, several of these distribution partners or advertisers may be considered potential competitors.

There were no distribution partners representing more than 10% of consolidated revenue for the three and nine months ended September 30, 2011 and 2012.

The advertisers representing more than 10% of consolidated revenue are as follows:

 

                                 
    Nine months ended
September 30,		     Three months ended
September 30,		  
    2011     2012     2011     2012  

Advertiser A

     30 %      27 %      31 %      26 % 

Advertiser A is also a distribution partner.

The outstanding receivable balance for each advertiser representing more than 10% of accounts receivable is as follows:

 

                 
    At December 31,
2011		     At September 30,
2012		  

Advertiser A

     37 %      32 % 

Advertiser B

     *       13 % 

 

* Less than 10% of accounts receivable.