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Intangible Assets from Acquisitions
9 Months Ended
Sep. 30, 2012
Intangible Assets from Acquisitions [Abstract]  
Intangible Assets from Acquisitions

(11) Intangible Assets from Acquisitions

Intangible assets from acquisitions consisted of the following (in thousands):

 

                         
    As of December 31, 2011  
    Gross Carrying Amount     Accumulated Amortization(1)     Net  

Advertiser relationship

  $ 3,070     $ (897   $ 2,173  

Patents

    318       (232     86  

Distribution partner relationship

    4,830       (1,177     3,653  

Non-compete agreements

    58       (43     15  

Trademarks/domains

    40,539       (40,130     409  

Acquired technology

    2,760       (1,008     1,752  
   

 

 

   

 

 

   

 

 

 
    $ 51,575     $ (43,487   $ 8,088  
   

 

 

   

 

 

   

 

 

 
   
    As of September 30, 2012  
    Gross Carrying Amount     Accumulated Amortization(1)     Net  

Advertiser relationship

  $ 3,070     $ (1,818   $ 1,252  

Distribution partner relationship

    4,830       (2,384     2,446  

Acquired technology

    2,760       (2,044     716  
   

 

 

   

 

 

   

 

 

 
    $ 10,660     $ (6,246   $ 4,414  
   

 

 

   

 

 

   

 

 

 

 

(1) Excludes the original cost and accumulated amortization of fully-amortized intangible assets which were $42.6 million and $82.2 million at December 31, 2011 and September 30, 2012, respectively.

Amortizable intangible assets are amortized on a straight-line basis over their useful lives. Amortization expense incurred by the Company was approximately $1.7 million and $1.1 million for the three months ended September 30, 2011 and 2012, respectively, and was $3.8 million and $3.7 million for the nine months ended September 30, 2011 and 2012, respectively. Based upon the current amount of intangible assets subject to amortization, the estimated amortization expense for the next five years is as follows: $1.1 million for the remainder of 2012, $2.9 million in 2013, $433,000 in 2014 and $0 thereafter.