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Concentrations
9 Months Ended
Sep. 30, 2013
Concentrations

(5) Concentrations

The Company maintains substantially all of its cash and cash equivalents with one financial institution.

A significant majority of the Company’s revenue earned from advertisers is generated through arrangements with distribution partners. The Company may not be successful in renewing any of these agreements, or if they are renewed, they may not be on terms as favorable as current agreements. The Company may not be successful in entering into agreements with new distribution partners or advertisers on commercially acceptable terms. In addition, several of these distribution partners or advertisers may be considered potential competitors. There were no distribution partners paid more than 10% of consolidated revenue for the three and nine months ended September 30, 2012 and one that was paid less than 15% of consolidated revenue for the three and nine months ended September 30, 2013.

The advertisers representing more than 10% of consolidated revenue are as follows:

 

     Nine months ended
September 30,
    Three months ended
September 30,
 
     2012     2013     2012     2013  

Advertiser A

     29     25     27     25

Advertiser B

     *        14     *        13

Advertiser C

     *        11     *        12

Advertiser A is also a distribution partner.

The outstanding receivable balance for each advertiser representing more than 10% of accounts receivable is as follows:

 

     At December 31,
2012
    At September 30,
2013
 

Advertiser A

     36     32

Advertiser B

     11     17

Advertiser C

     *        11