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Schedules of Concentration of Risk Based on Revenue (Detail) - Customer Concentration Risk - Revenue	3 Months Ended
	Mar. 31, 2019	Mar. 31, 2018
Concentration Risk [Line Items]
Concentration risk, percentage	14.00%	20.00%
Advertiser A
Concentration Risk [Line Items]
Concentration risk, percentage	27.00%	18.00%
Advertiser B
Concentration Risk [Line Items]
Concentration risk, percentage	15.00%	27.00%

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- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

+ References

No definition available.

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- Definition

For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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-Name Accounting Standards Codification
-Topic 275
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