XML 91 R66.htm IDEA: XBRL DOCUMENT v3.7.0.1
Stockholders' Equity (Common Stock) (Details) - USD ($)
$ / shares in Units, $ in Thousands
 1 Months Ended 12 Months Ended
Mar. 14, 2016
Nov. 13, 2015
Dec. 10, 2014
Nov. 21, 2014
Nov. 30, 2016
Jul. 31, 2016
Mar. 31, 2016
Nov. 30, 2015
Dec. 31, 2014
Nov. 30, 2014
Sep. 30, 2014
Jan. 31, 2014
Dec. 31, 2016
Dec. 31, 2015
Dec. 31, 2014
Class of Stock [Line Items]                              
Shares authorized, common stock (in shares)                         50,000,000 50,000,000  
Shares authorized, preferred stock (in shares)                         5,000,000    
Par value, common stock (in dollars per share)                         $ 0.0001 $ 0.0001  
Par value, preferred stock (in dollars per share)                         $ 0.0001    
Shares reserved for issuance upon completion of certain documentation (in shares)                         839,477    
Common Stock [Member]                              
Class of Stock [Line Items]                              
Issuance of common stock in initial public offering (in shares)                           0 3,846,154
Proceeds from IPO issuance                   $ 42,900          
Issuance costs                   $ 4,100          
Issuance of common stock upon conversion of preferred stock (in shares)                   6,834,476         6,834,476
Issuance of common stock, acquisitions (in shares)                         1,344,463 233,679 577,486
Restricted Stock [Member]                              
Class of Stock [Line Items]                              
Awards granted in period (in shares)                   41,664 294,010   778,097 242,500 401,244
Grant date fair value of awards granted (in dollars per share)                   $ 12.00 $ 8.73        
Share-based Compensation Award, Tranche One [Member] | Restricted Stock [Member]                              
Class of Stock [Line Items]                              
Awards granted in period (in shares)                     40,990        
Vesting period of stock options (in years)                     3 years        
Share-based Compensation Award, Tranche Two [Member] | Restricted Stock [Member]                              
Class of Stock [Line Items]                              
Awards granted in period (in shares)                     253,020        
Vesting period of stock options (in years)                     4 years        
Hipcricket, Inc. [Member]                              
Class of Stock [Line Items]                              
Numbers of share issued in acquisition (in shares) 1,000,000                            
Common Stock [Member] | ComSci [Member]                              
Class of Stock [Line Items]                              
Numbers of share issued in acquisition (in shares)                       1,803,574      
Common Stock [Member] | Solution Q [Member]                              
Class of Stock [Line Items]                              
Numbers of share issued in acquisition (in shares)       150,977           150,977          
Vesting period of stock options (in years)                   2 years          
Value of shares issued in acquisition       $ 1,600           $ 1,600          
Common Stock [Member] | Mobile Commons [Member]                              
Class of Stock [Line Items]                              
Numbers of share issued in acquisition (in shares)     386,253           386,253            
Issuance of common stock, acquisitions (in shares)                             316,747
Issuance of common stock to be held in escrow, acquisitions (in shares)                             44,192
Escrow holding period (in months)                             18 months
Shares reserved for issuance upon completion of certain documentation (in shares)                 25,314           25,314
Value of shares issued in acquisition     $ 4,500           $ 4,500           $ 4,500
Common Stock [Member] | Ultriva, Inc. [Member]                              
Class of Stock [Line Items]                              
Numbers of share issued in acquisition (in shares)   179,298     24,587     179,298              
Value of shares issued in acquisition   $ 1,400     $ 200     $ 1,388              
Common Stock [Member] | Hipcricket, Inc. [Member]                              
Class of Stock [Line Items]                              
Numbers of share issued in acquisition (in shares)             1,000,000                
Value of shares issued in acquisition             $ 5,700                
Common Stock [Member] | LeadLander [Member]                              
Class of Stock [Line Items]                              
Numbers of share issued in acquisition (in shares)           318,302                  
Value of shares issued in acquisition           $ 2,400                  
IPO [Member] | Common Stock [Member]                              
Class of Stock [Line Items]                              
Issuance of common stock in initial public offering (in shares)                   3,846,154          
Shares issued, price per share (in dollars per share)                   $ 12.00          
Employee [Member] | Common Stock [Member] | Solution Q [Member]                              
Class of Stock [Line Items]                              
Numbers of share issued in acquisition (in shares)                   65,570          
Value of shares issued in acquisition                   $ 700          
Employee [Member] | Common Stock [Member] | Ultriva, Inc. [Member]                              
Class of Stock [Line Items]                              
Numbers of share issued in acquisition (in shares)               45,767              
Value of shares issued in acquisition               $ 400              
Research and Development Expense [Member] | Investor [Member]                              
Class of Stock [Line Items]                              
Issuance of common stock in business combination                       $ 11,200