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Revenue Recognition
6 Months Ended
Aug. 03, 2019
Revenue from Contract with Customer [Abstract]  
Revenue Recognition
Note 3
 Revenue Recognition
We derive revenue from the sale of (i) hardware, including digital color label printers and specialty OEM printing systems, portable data acquisition systems and airborne printers used in the flight deck and cabin of military, commercial and business aircraft, (ii) related supplies required in the operation of the hardware, (iii) repairs and maintenance of hardware and (iv) service agreements.
 
 
Revenues disaggregated by primary geographic markets and major product types are as follows:
Primary geographical markets:
 
  
Three Months Ended
  
Six Months Ended
 
(In thousands) 
August 3,
2019
  
July 28,
2018
  
August 3,
2019
  
July 28,
2018
 
United States
 $20,648  $19,977  $42,640  $39,210 
Europe
  7,473   7,885   15,349   15,719 
Asia
 
 
2,218
 
 
 
2,537
 
 
 
5,667
 
 
 
3,976
 
Canada
  1,389   1,648   2,905   3,094 
Central and South America
  1,325   1,102   2,213   2,156 
Other
  415   658   875   1,139 
  
 
 
  
 
 
  
 
 
  
 
 
 
Total Revenue
 $33,468  $33,807  $69,649  $65,294 
  
 
 
  
 
 
  
 
 
  
 
 
 
Major product types:
 
  
Three Months Ended
  
Six Months Ended
 
(In thousands) 
August 3,
2019
  
July 28,
2018
  
August 3,
2019
  
July 28,
2018
 
Hardware
 $12,437  $12,914  $25,355  $24,891 
Supplies
  18,080   17,883   37,808   34,584 
Service and Other
  2,951   3,010   6,486   5,819 
  
 
 
  
 
 
  
 
 
  
 
 
 
Total Revenue
 $33,468  $33,807  $69,649  $65,294 
  
 
 
  
 
 
  
 
 
  
 
 
 
Contract Assets and Liabilities
We normally do not have contract assets, which are primarily unbilled accounts receivable that are conditional on something other than the passage of time. Our contract liabilities, which represent billings in excess of revenue recognized, are related to advanced billings for purchased service agreements and extended warranties and were $321,000 and $373,000 at August 3, 2019 and January 31, 2019, respectively, and are recorded as deferred revenue in the condensed consolidated balance sheet. The decrease in the deferred revenue balance during the six months ended August 3, 2019 is primarily due to approximately $412,000 of revenue recognized during the period that was included in the deferred revenue balance at January 31, 2019, offset by cash payments received in advance of satisfying performance obligations.
Contract Costs
We recognize an asset for the incremental costs of obtaining a contract with a customer if we expect the benefit of those costs to be longer than one year. We have determined that certain costs related to obtaining sales contracts for our aerospace printer products meet the requirement to be capitalized. These costs are deferred and amortized based on the forecasted number of units sold over the estimated benefit term, which was estimated to be approximately 10 years. The balance of these contract assets at January 31, 2019 was $903,000. During the six month ended August 3, 2019, amortization of these incremental direct costs were $54,000 and the balance of deferred incremental direct costs net of accumulated amortization at August 3, 2019 was $848,000, of which $109,000 is reported in other current assets and $739,000 is reported in other assets in the accompanying condensed consolidated balance sheet. The remaining contract costs are expected to be amortized over the estimated remaining period of benefit, which we currently estimate to be approximately 7 years.