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Nature of Operations, Segment Reporting and Geographical Information
12 Months Ended
Jan. 31, 2020
Segment Reporting [Abstract]  
Nature of Operations, Segment Reporting and Geographical Information
Note 15—Nature of Operations, Segment Reporting and Geographical Information
The Company’s operations consist of the design, development, manufacture and sale of specialty printers and data acquisition and analysis systems, including both hardware and software and related consumable supplies. The Company organizes and manages its business as a portfolio of products and services designed around a common theme of data acquisition and information output. The Company has two reporting segments consistent with its revenue product groups: Product Identification (“PI”) and Test & Measurement (“T&M”).
The PI segment produces an array of high-technology digital color and monochrome label printers and mini presses, labeling software and supplies for a variety of commercial industries worldwide. AstroNova’s T&M segment produces data acquisition systems used worldwide for a variety of recording, monitoring and troubleshooting applications for many industries including aerospace, automotive, defense, rail, energy, industrial and general manufacturing. The T&M segment also includes the Company’s line of aerospace flight deck and cockpit printers.
Business is conducted in the United States and through foreign branch offices and subsidiaries in Canada, Europe, China, Southeast Asia and Mexico. Manufacturing activities are primarily conducted in the United States. Revenue and service activities outside the United States are conducted through wholly-owned entities and, to a lesser extent, through authorized distributors and agents. Transfer prices are intended to produce gross profit margins as would be associated with an arms-length transaction.
The accounting policies of the reporting segments are the same as those described in the summary of significant accounting policies herein. The Company evaluates segment performance based on the segment profit before corporate and financial administration expenses.
 
Summarized below are the revenue and segment operating profit (both in dollars and as a percentage of revenue) for each reporting segment:
 
($ in thousands)
 
Revenue
 
 
Segment Operating Profit
 
 
Segment Operating Profit as a
% of Revenue
 
 
 
2020
 
 
2019
 
 
2018
 
 
2020
 
 
2019
 
 
2018
 
 
  2020  
 
 
  2019
 
 
  2018  
 
Product Identification
 
$
88,116
 
 
$
86,786
 
 
$
81,681
 
 
$
7,509
 
 
$
7,910
 
 
$
10,561
 
 
 
8.5
 
 
9.1
 
 
12.9
T&M
 
 
45,330
 
 
 
49,871
 
 
 
31,720
 
 
 
6,281
 
 
 
11,933
 
 
 
3,754
 
 
 
13.9
 
 
23.9
 
 
11.8
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total
 
$
133,446
 
 
$
136,657
 
 
$
113,401
 
 
 
13,790
 
 
 
19,843
 
 
 
14,315
 
 
 
10.3
 
 
14.5
 
 
12.6
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Expenses
 
   
 
   
 
   
 
 
11,357
 
 
 
11,123
 
 
 
8,903
 
 
   
 
   
 
   
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
Operating Income
 
   
 
   
 
   
 
 
2,433
 
 
 
8,720
 
 
 
5,412
 
 
   
 
   
 
   
Other Expense, Net
 
   
 
   
 
   
 
 
(1,063)
 
 
 
(1,412)
 
 
 
(255)
 
 
   
 
   
 
   
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
Income Before Income Taxes
 
   
 
   
 
   
 
 
1,370
 
 
 
7,308
 
 
 
5,157
 
 
   
 
   
 
   
Income Tax Provision (Benefit)
 
   
 
   
 
   
 
 
(389
 
 
1,578
 
 
 
1,871
 
 
   
 
   
 
   
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
Net Income
 
   
 
   
 
   
 
$
1,759
 
 
$
5,730
 
 
$
3,286
 
 
   
 
   
 
   
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
No customer accounted for greater than 10% of net revenue in fiscal 2020, 2019 or 2018.
Other information by segment is presented below:
 
(In thousands)
  
Assets
 
 
  
2020
 
  
2019
 
Product Identification
  
$
55,427
 
  
$
51,639
 
T&M
  
 
56,988
 
  
 
59,702
 
Corporate*
  
 
4,249
 
  
 
7,642
 
 
  
 
 
 
  
 
 
 
Total
  
$
116,664
 
  
$
118,983
 
 
  
 
 
 
  
 
 
 
 
*
Corporate assets consist principally of cash, cash equivalents and securities available for sale.
 
(In thousands)
  
Depreciation and
Amortization
 
  
Capital Expenditures
 
 
  
2020
 
  
2019
 
  
2018
 
  
2020
 
  
2019
 
  
2018
 
Product Identification
  
$
1,928
 
  
$
1,888
 
  
$
1,536
 
  
$
2,001
 
  
$
1,935
 
  
$
1,497
 
T&M
  
 
4,356
 
  
 
4,264
 
  
 
2,458
 
  
 
905
 
  
 
710
 
  
 
707
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
Total
  
$
6,284
 
  
$
6,152
 
  
$
3,994
 
  
$
2,906
 
  
$
2,645
 
  
$
2,204
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
Geographical Data
Presented below is selected financial information by geographic area:
 
(In thousands)
  
Revenue
 
  
Long-Lived Assets*
 
 
  
2020
 
  
2019
 
  
2018
 
  
2020
 
  
2019
 
United States
  
$
83,671
 
  
$
83,668
 
  
$
69,795
 
  
$
34,072
 
  
$
36,750
 
Europe
  
 
29,617
 
  
 
31,574
 
  
 
29,948
 
  
 
2,544
 
  
 
3,223
 
Asia
  
 
8,316
 
  
 
8,207
 
  
 
3,808
 
  
 
—  
 
  
 
—  
 
Canada
  
 
5,719
 
  
 
6,692
 
  
 
5,373
 
  
 
35
 
  
 
81
 
Central and South America
  
 
4,145
 
  
 
4,147
 
  
 
3,402
 
  
 
—  
 
  
 
—  
 
Other
  
 
1,978
 
  
 
2,369
 
  
 
1,075
 
  
 
—  
 
  
 
—  
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
Total
  
$
133,446
 
  
$
136,657
 
  
$
113,401
 
  
$
36,651
 
  
$
40,054
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
*
Long-lived assets exclude goodwill assigned to the T&M segment of $4.5 million at both January 31, 2020 and 2019 and $7.5 million and $7.8 million assigned to the PI segment at January 31, 2020 and 2019, respectively.