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Promotional Allowances
6 Months Ended
Jun. 30, 2014
Promotional Allowances [Abstract]  
Promotional Allowances

 

5.PROMOTIONAL ALLOWANCES

 

Hotel accommodations, bowling, food and beverage furnished without charge to customers are included in gross revenue at retail value and are deducted as promotional allowances to arrive at net operating revenue. The Company also issues coupons to customers for the purpose of generating future revenue. The value of coupons redeemed is applied against the revenue generated on the day of the redemption. The estimated cost of promotional allowances is as follows:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For the three months

 

For the six months

 

 

ended June 30,

 

ended June 30,

 

 

2014

 

2013

 

2014

 

2013

Amounts in thousands

 

 

 

 

 

 

 

 

 

 

 

 

Hotel

 

$

21 

 

$

22 

 

$

42 

 

$

41 

Food and beverage

 

 

258 

 

 

266 

 

 

515 

 

 

522 

 

 

$

279 

 

$

288 

 

$

557 

 

$

563 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Members of the Company’s casinos’ player clubs earn points based on, among other things, their volume of play at the Company’s casinos. Players can accumulate points over time that they may redeem at their discretion under the terms of the program. The Company records a liability based on the points earned multiplied by the redemption value, and records a corresponding reduction in casino revenue. Points can be redeemed for cash and/or various amenities at the casino, such as meals, hotel stays and gift shop items. The value of the points is offset against the revenue in the period in which the points were earned. The value of unused or unredeemed points is included in accrued liabilities on the Company’s consolidated balance sheets. The expiration of unused points results in a reduction of the liability. As of June 30, 2014 and December 31, 2013, the outstanding balance of this liability was $0.9 million.