<DOCUMENT>
<TYPE>EX-20.1
<SEQUENCE>6
<FILENAME>ex201pressrelease.txt
<DESCRIPTION>EXHIBIT 20.1 PRESS RELEASE
<TEXT>
                                 Exhibit 20.1


                                  NEWS RELEASE

                      AMCON ANNOUNCES STRATEGIC INVESTMENT
                        AND SENIOR EXECUTIVE APPOINTMENT

Chicago, IL, March 7, 2006    AMCON Distributing Company (AMEX:DIT), an
Omaha, Nebraska based consumer products company, announced that it has raised
$2,000,000 through the issuance of 80,000 shares of a new issue of Series C
Convertible Preferred Stock to an affiliate of Draupnir LLC.  The shares have
a liquidation preference of $25, are convertible into AMCON common stock at
$13.62 per share and bear dividends at a rate of 6%.  Draupnir is a privately
held operating and holding company in Chicago, Illinois with significant
investments in consumer related businesses.

William F. Wright, AMCON's Chairman and Chief Executive Officer said, "We are
delighted to have our good friends at Draupnir continue their long term
sponsorship of AMCON.   Our core businesses of wholesale consumer product
distribution led by Kathy Evans and retail health food stores led by Eric
Hinkefent are fundamentally strong and well-positioned for the future."
Draupnir and its Chairman Allen Petersen have successfully invested alongside
Wright in a variety of businesses for over twenty years. Petersen added "The
common denominator in all of our collaborations over the years has been a
mutual core belief that quality can never be compromised. AMCON's large and
well respected customer base certainly affirms that notion in our view."

Jeremy Hobbs, the Chief Executive Officer of Draupnir commented, "We are very
enthusiastic about the future growth prospects of AMCON.  We have increased
our investment in AMCON over the course of the past few years and are
supportive of AMCON's entire management team and dedicated employees. AMCON's
focus on first class customer service and quality consumer products dovetails
with Draupnir's philosophy of always placing its customers' interests first."
Hobbs has also been appointed to the Board of Directors of AMCON.

Kathleen M. Evans, AMCON's President said, "We are looking to aggressively
grow AMCON, both internally and by acquisition.  Our cash flow continues to
be strong and we are seeing many opportunities to expand our revenue base
with both customers and vendors."

In addition to the capital infusion, AMCON also announced that Christopher
Atayan, currently a director of AMCON, has agreed to assume additional
responsibilities as Vice Chairman.   Wright commented, "Chris has been
involved with our Company since the late '80s and has worked closely with us
over the years as Investment Banker, significant investor and on our Board of
Directors.  His focus on our strategic objectives comes at an important time
in AMCON's corporate evolution."






Atayan said, "AMCON has an attractive set of assets that are clearly "Best In
Breed."  I look forward to continuing to work with Bill Wright, Kathy Evans,
Eric Hinkefent and Mike James, AMCON's Chief Financial Officer, to maximize
our shareholder value.  The continuing support of Draupnir and our commercial
banking institutions as we move forward on our strategic plan is much
appreciated."

AMCON also announced that it has received several expressions of interest
from third parties with respect to both of its branded water businesses, and
is continuing to work with its legal and financial advisors to realize the
maximum value possible to AMCON for those assets.

AMCON is a leading wholesale distributor of consumer products, including
beverages, candy, tobacco, groceries, food service, frozen and chilled foods,
and health and beauty care products with distribution centers in Illinois,
Missouri, Nebraska, North Dakota and South Dakota.  Chamberlin's Natural
Foods, Inc. and Health Food Associates, Inc., both wholly-owned subsidiaries
of The Healthy Edge, Inc., operate health and natural product retail stores
in central Florida (6), Kansas, Missouri, Nebraska and Oklahoma (4).  The
retail stores operate under the names Chamberlin's Market & Cafe and Akin's
Natural Foods Market.  Hawaiian Natural Water Company, Inc. produces and
sells natural spring water under the Hawaiian Springs label in Hawaii and
other foreign markets and purified bottled water on the Island of Oahu in
Hawaii.  The natural spring water is bottled at the source on the Big Island
of Hawaii.  Trinity Springs, Inc. produces and sells geothermal bottled water
and a natural mineral supplement under the Trinity label and recently
introduced a vitamin enhanced beverage product under the Trinity Enhanced
label.  The water and mineral supplement are both bottled at the base of the
Trinity Mountains in Paradise, Idaho, one of the world's deepest known
sources.

This news release contains forward-looking statements that are subject to
risks and uncertainties and which reflect management's current beliefs and
estimates of future economic circumstances, industry conditions, Company
performance and financial results.  A number of factors could affect the
future results of the Company and could cause those results to differ
materially from those expressed in the Company's forward-looking statements
including, without limitation, availability of sufficient cash resources to
conduct its business and meet its capital expenditures needs.  Moreover, past
financial performance should not be considered a reliable indicator of future
performance.  Accordingly, the Company claims the protection of the safe
harbor for forward-looking statements contained in the Private Securities
Litigation Reform Act of 1995 with respect to all such forward-looking
statements.

        Visit AMCON Distributing Company's web site at: www.amcon.com

FOR FURTHER INFORMATION CONTACT:
AMCON Distributing Company, Chicago
Christopher Atayan (312) 327-1770
Fax (312) 527-3964


                                  -end-
</TEXT>
</DOCUMENT>
