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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND BASIS OF PRESENTATION (Details)
1 Months Ended 9 Months Ended
Oct. 31, 2011
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Jun. 30, 2012
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squarefeet
Business segment    
Number of business segments   2
WHOLESALE SEGMENT
   
Business segment    
Number of retail outlets served   5,000
Number of products sold or distributed   14,000
Rank assigned by Convenience Store News 6  
Number of distribution centers   6
Permanent floor space occupied by distribution centers (in square feet)   601,000
RETAIL SEGMENT
   
Business segment    
Number of operating health food retail stores   14
Number of products sold or distributed   30,000
RETAIL SEGMENT | Florida
   
Business segment    
Number of operating health food retail stores   6
RETAIL SEGMENT | Midwest
   
Business segment    
Number of operating health food retail stores   8