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19. Segment Information
9 Months Ended
Sep. 30, 2011
Segment Reporting Disclosure [Text Block]
19. 
Segment Information

Each event and the Stratus Reward program is considered an operating segment pursuant to ASC 280 since each is budgeted separately and results of each event and the Stratus program are tracked separately to provide the chief operating decision maker information to assess and manage each event and the Stratus Program.

The characteristics of the Stratus Reward program are different than the events, so that operating segment is considered a reporting segment.  The events share similar economic characteristics and are aggregated into a reporting segment pursuant to paragraph 17 of ASC 280.  All of the events provide entertainment and the logistics and production processes and methods for each event are similar:  sponsorship sales, ticket and concession sales, security, stages, public address systems and the like.  While the demographic characteristics of the audience can vary by event, all events cater to consumer entertainment.

 A summary of results by segment is as follows:

   
(Amounts in $000)
   
 
As of/for the Nine Months Ended September 30, 2011
   
As of /for the Nine Months Ended September 30, 2010
   
 
Stratus
Credit Card
   
Events
   
Other
   
Total
   
Stratus
Credit Card
   
Events
   
Other
   
Total
 
                                                                 
Revenues
 
$
-
   
$
-
   
$
-
   
$
-
   
$
-
   
$
-
   
$
-
   
$
-
 
Cost of sales
   
-
     
-
     
-
     
-
     
-
     
-
     
-
     
-
 
Gross margin
   
-
     
-
     
-
     
-
     
-
     
-
     
-
     
-
 
Deprec. & Amort
   
49
     
-
     
-
     
49
     
35
     
-
     
2
     
37
 
Segment loss
   
(49
)
   
-
     
-
     
(49
)
   
(35
)
   
-
     
(2
) 
   
(23
)
Operating expenses
   
-
     
-
     
7,823
     
7,823
     
355
     
-
     
4,267
     
4,622
 
Other expenses
   
-
     
-
     
324
     
324
     
-
     
-
     
747
     
747
 
Net (loss)
 
$
(49
)
 
$
-
   
$
(8,147
)
 
$
(8,196
)
 
$
(390
)
 
$
-
   
$
(5,016
)
 
$
(5,406
)
                                                                 
Assets
 
$
1,205
   
$
2,124
   
$
5,751
   
$
9,080
   
$
1,766
   
$
2,224
   
$
2,187
   
$
6,177
 
Liabilities
 
$
1,000
   
$
484
   
$
2,478
   
$
3,962
   
$
1,000
   
$
484
   
$
3,106
   
$
4,590