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8. Goodwill and intangible assets

12 Months Ended

Dec. 31, 2011

Goodwill and Intangible Assets Disclosure [Text Block]

8. Goodwill and intangible assets

Goodwill and intangible assets were as follows:

	December 31,
	2011		2010

Licensing rights for events	$	350,500	$	2,124,258
Goodwill for ProElite		1,935,621		-
Goodwill for Stratus Rewards		1,073,345		1,073,345
Identified intangible assets for Stratus Rewards		-		131,430
Total intangible assets and goodwill	$	3,359,466	$	3,329,033

Intangible assets of the Company were as follows:

	December 31,
	2011		2010
Intangible Assets
Events
Beverly Hills Concours	$	2,500	$	169,957
Santa Barbara Concours d'Elegance		53,000		243,000
Cour Tour/Action Sports Tour		100,000		1,067,069
Freedom Bowl		190,000		344,232
Maui Music Festival		5,000		300,000
Total - Events		350,500		2,124,258

Stratus Rewards
Purchased Licensed Technology, net of accumulated amortization of $187,471		-		58,630
Membership List, net of accumulated amortization of $58,500		-		49,500
Corporate Partner List		-		23,300
Corporate Membership		-		-
Total - Stratus Rewards		-		131,430
Total Intangible Assets	$	350,500	$	2,255,688

In accordance with ASC 350, the Company’s goodwill and intangible assets, other than the purchased licensed technology and the membership list for Stratus, are considered to have indefinite lives and are therefore not amortized, but rather are subject to annual impairment tests. The Company’s annual impairment testing date is December 31, but the Company monitors the facts and circumstances for all intangible properties and will record an impairment if warranted by adverse changes in facts and circumstances.

The purchased licensed technology and membership list were being amortized over their estimated useful life of 10 years. For 2011 and 2010, amortization expense was $45,410 and $34,611, respectively.

- Definition

The entire disclosure for the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain (loss) on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss.

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