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19. Segment Information
 12 Months Ended
Dec. 31, 2011
Segment Reporting Disclosure [Text Block]
19.  Segment Information

Events other than ProElite, ProElite and the Stratus Reward program are considered an operating segment pursuant to ASC 280 since each is budgeted separately and results of events other than ProElite, ProElite and the Stratus program are tracked separately to provide the chief operating decision maker information to assess and manage events other than ProElite, ProElite and the Stratus Program.

The characteristics of the Stratus Reward program and ProElite are different than the non-ProElite events, so that operating segment is considered a reporting segment. The events share similar economic characteristics and are aggregated into a reporting segment pursuant to paragraph 17 of ASC 280. All of the events provide entertainment and the logistics and production processes and methods for each event are similar: sponsorship sales, ticket and concession sales, security, stages, public address systems and the like. While the demographic characteristics of the audience can vary by event, all events cater to consumer entertainment.

A summary of results by segments is as follows:

   
As of/for the Year ended December 31, 2011
   
As of/for the Year ended December 31, 2010
 
   
Stratus
         
Other
               
Stratus
                   
   
Credit Card
   
ProElite
   
Events
   
Other
   
Total
   
Credit Card
   
Events
   
Other
   
Total
 
Revenues
  $ -     $ 377     $ 194     $ -     $ 571     $ -     $ 40     $ -     $ 40  
Cost of sales
    -       536       1,773       -       2,309       -       210       -       210  
Gross margin
    -       (159 )     (1,579 )     -       (1,738 )     -       (170 )     -       (170 )
Deprec. & Amort
    45               -       25       70       45       -       5       50  
Segment loss
    (45 )     (159 )     (1,579 )     (25 )     (1,808 )     (45 )     (170 )     (5 )     (220 )
Operating expenses
    -       1,339       -       13,374       14,713       -       -       7,418       7,418  
Other expenses
    -       -       -       (593 )     (593 )     -       -       772       772  
Net loss
  $ (45 )   $ (1,498 )   $ (1,579 )   $ (12,806 )   $ (15,928 )   $ (45 )   $ (170 )   $ (8,195 )   $ (8,410 )
                                                                         
Assets
  $ 1,073     $ 2,020     $ 350     $ 230     $ 3,673     $ 1,216     $ 2,124     $ 2,235     $ 5,575  
Liabilities
  $ -     $ 1,511     $ -     $ 2,251     $ 3,762     $ 1,000     $ 484     $ 4,071     $ 5,555