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15. ProElite Inc (Details) (USD $)
 3 Months Ended 6 Months Ended 12 Months Ended 3 Months Ended 6 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Jun. 30, 2012
Jun. 30, 2011
Dec. 31, 2011
Mar. 31, 2012
PEIAcquisitionMember
Jun. 30, 2012
PEIAcquisitionMember
Business Acquisition [Line Items]              
Revenues $ 71,666    $ 231,208      $ 112,000 $ 259,000
Gross profit 65,215    (3,745)      112,000 259,000
Loss from operations (2,442,673) (2,056,726) (4,794,841) (3,731,101)   (2,498,313) (4,443,263)
Interest and other expense (931,913) (88,836) (1,058,487) (128,839)   120,530 160,533
Net loss $ (3,374,586) $ (2,145,562) $ (5,853,328) $ (3,859,940) $ (15,837,168) $ (2,618,843) $ (4,603,796)
Basic and diluted loss per share 88,182,285 71,161,702 88,953,297 68,704,527   (0.04) (0.07)