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11. Notes payable (Details) (USD $) | Sep. 30, 2012 | Dec. 31, 2011
--- | --- | ---
Notes Payable |  |
Notes Payable | $ 3,426,316 | $ 555,000
ProElite, Inc. |  |
Notes Payable |  |
Notes Payable | 1,063,000 | 415,000
ShareholderMember |  |
Notes Payable |  |
Notes Payable | 1,000,000 |
ShareholderTwoMember |  |
Notes Payable |  |
Notes Payable | 364,317 |
ThreeHoldersMember |  |
Notes Payable |  |
Notes Payable | 350,000 |
NotesPayableElevenInvestors [Member] |  |
Notes Payable |  |
Notes Payable | 309,000 |
OneHolderMember |  |
Notes Payable |  |
Notes Payable | 249,999 |
ShareholderThreeMember |  |
Notes Payable |  |
Notes Payable | 70,000 | 70,000
ShareholderFour [Member] |  |
Notes Payable |  |
Notes Payable | 10,000 | 10,000
NonShareholderMember |  |
Notes Payable |  |
Notes Payable | $ 10,000 | $ 60,000

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- Definition Including the current and noncurrent portions, aggregate carrying amount of all types of notes payable, as of the balance sheet date, with initial maturities beyond one year or beyond the normal operating cycle, if longer. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 03 -Paragraph 13, 16 -Article 9 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 944 -SubTopic 210 -Section S99 -Paragraph 1 -Subparagraph (SX 210.7-03.16) -URI http://asc.fasb.org/extlink&oid=6879938&loc=d3e572229-122910 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 942 -SubTopic 210 -Section S99 -Paragraph 1 -Subparagraph (SX 210.9-03.16) -URI http://asc.fasb.org/extlink&oid=6876686&loc=d3e534808-122878 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 02 -Paragraph 19, 20, 22 -Article 5 + Details
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