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18. Segment Information | 12 Months Ended
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Dec. 31, 2012
Segment Information |
NOTE 18 - Segment Information | Events other than ProElite and the Stratus Reward program are considered an operating segment pursuant to ASC 280 since each is budgeted separately and results of events other than ProElite, ProElite and the Stratus program are tracked separately to provide the chief operating decision maker information to assess and manage events other than ProElite and the Stratus Program. The characteristics of the Stratus Reward program and ProElite are different than the non-ProElite events, so that operating segment is considered a reporting segment. The events share similar economic characteristics and are aggregated into a reporting segment pursuant to paragraph 17 of ASC 280. All of the events provide entertainment and the logistics and production processes and methods for each event are similar: sponsorship sales, ticket and concession sales, security, stages, public address systems and the like. While the demographic characteristics of the audience can vary by event, all events cater to consumer entertainment. Subsequent to December 31, 2012, the Company decided to suspend all activities other than ProElite. A summary of results by segments is as follows:
|  | As of/for the Year Ended December 31, 2012 |  |  | As of /for the Year Ended December 31, 2011 |
|  | Stratus |  |  |  |  |  | Other |  |  |  |  |  |  |  |  | Stratus |  |  |  |  |  | Other |  |  |  |  |  |  |
|  | Rewards |  |  | ProElite |  |  | Events |  |  | Other |  |  | Total |  |  | Rewards |  |  | ProElite |  |  | Events |  |  | Other |  |  | Total |
Revenues |  | $ | – |  |  | $ | 375 |  |  | $ | – |  |  | $ | – |  |  | $ | 375 |  |  | $ | – |  |  | $ | 377 |  |  | $ | 194 |  |  | $ | – |  |  | $ | 571 |
Cost of sales |  |  | – |  |  |  | 236 |  |  |  | – |  |  |  | – |  |  |  | 236 |  |  |  | – |  |  |  | 536 |  |  |  | 1,773 |  |  |  | – |  |  |  | 2,309 |
Gross margin |  |  | – |  |  |  | 139 |  |  |  | – |  |  |  | – |  |  |  | 139 |  |  |  | – |  |  |  | (159 | ) |  |  | (1,579 | ) |  |  | – |  |  |  | (1,738 | )
Deprec. & Amort |  |  | – |  |  |  | 2 |  |  |  | – |  |  |  | 32 |  |  |  | 34 |  |  |  | 45 |  |  |  | – |  |  |  | – |  |  |  | 25 |  |  |  | 70 |
Segment profit |  |  | – |  |  |  | 137 |  |  |  | – |  |  |  | (32 | ) |  |  | 105 |  |  |  | (45 | ) |  |  | (159 | ) |  |  | (1,579 | ) |  |  | (25 | ) |  |  | (1,808 | )
Operating expenses |  |  | 1,724 |  |  |  | 990 |  |  |  | – |  |  |  | 9,183 |  |  |  | 11,897 |  |  |  | 485 |  |  |  | 1,339 |  |  |  | 2,016 |  |  |  | 10,781 |  |  |  | 14,621 |
Other expenses |  |  | – |  |  |  | 97 |  |  |  | – |  |  |  | (5,039 | ) |  |  | (4,942 | ) |  |  | – |  |  |  | – |  |  |  | – |  |  |  | 6,206 |  |  |  | 6,206 |
Net loss |  | $ | (1,724 | ) |  | $ | (950 | ) |  | $ | – |  |  | $ | (4,176 | ) |  |  | (6,850 | ) |  | $ | (530 | ) |  | $ | (1,498 | ) |  | $ | (3,595 | ) |  | $ | (17,012 | ) |  | $ | (22,635 | )
Preferred dividends |  |  | – |  |  |  | – |  |  |  | – |  |  | $ | 497 |  |  |  | 497 |  |  |  | – |  |  |  | – |  |  |  | – |  |  | $ | 391 |  |  |  | 391 |
Net loss attributable to common shareholders |  | $ | (1,724 | ) |  | $ | (950 | ) |  | $ | – |  |  | $ | (4,673 | ) |  | $ | (7,347 | ) |  | $ | (530 | ) |  | $ | (1,498 | ) |  | $ | (3,595 | ) |  | $ | (17,403 | ) |  | $ | (23,026 | )
Assets |  | $ | – |  |  | $ | 2,161 |  |  | $ | – |  |  | $ | 285 |  |  | $ | 2,446 |  |  | $ | 1,073 |  |  | $ | 2,020 |  |  | $ | 351 |  |  | $ | 230 |  |  | $ | 3,674 |
Liabilities |  | $ | 122 |  |  | $ | 2,632 |  |  | $ | 2,271 |  |  | $ | 18,460 |  |  | $ | 20,853 |  |  | $ | – |  |  | $ | 1,511 |  |  | $ | 169 |  |  | $ | 17,995 |  |  | $ | 19,675 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8595-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 131 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 Reference 15: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 + Details
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