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CONSOLIDATED STATEMENTS OF STOCKHOLDERS EQUITY / (DEFICIT) (USD $) | Common Stock | Additional Paid-In Capital | Accumulated Deficit | Stock Subscription Receivable | Series C Preferred Stock [Member] | Series D Preferred Stock [Member] | Series E Preferred Stock [Member] | Total
--- | --- | --- | --- | --- | --- | --- | --- | ---
Beginning Balance, Shares at Dec. 31, 2010 | 64,122,301 |  |  |  |  |  |  |
Beginning Balance, Amount at Dec. 31, 2010 | $ 64,122 | $ 27,189,432 | $ (26,483,387) | $ (749,968) | $ 18 | $ 6 |  | $ 20,223
Issuance of common stock for cash, Amount | 12,094 | 3,977,265 |  |  |  |  |  | 3,989,359
Issuance of common stock for cash, Shares | 12,094,285 |  |  |  |  |  |  |
Issuance of Series D preferred stock for cash |  | 1,385,091 |  |  |  | 45 |  | 1,385,136
Issuance of Series E preferred stock for cash |  | 8,020,906 |  |  |  |  | 9 | 8,020,915
Value of warrants and options |  | 2,756,617 |  |  |  |  |  | 2,756,617
Conversion of preferred stock to common stock, Amount | 4,666 | (4,666) |  |  | (18) | (33) |  | (51)
Conversion of preferred stock to common stock, Shares | 4,666,214 |  |  |  |  |  |  |
Stock compensation, Amount | 3,641 | (3,641) |  |  |  |  |  |
Stock compensation, Shares | 3,640,833 |  |  |  |  |  |  |
Stock for services, Amount | 984 | (984) |  |  |  |  |  |
Stock for services, Shares | 983,935 |  |  |  |  |  |  |
Exercise of warrants, Amount | 500 | (500) |  |  |  |  |  |
Exercise of warrants, Shares | 500,000 |  |  |  |  |  |  |
Stock issued for settlement of disputes, Amount | 2,000 | (2,000) |  |  |  |  |  |
Stock issued for settlement of disputes, Shares | 1,999,487 |  |  |  |  |  |  |
Stock issued with notes payable, Amount | 150 | (150) |  |  |  |  |  |
Stock issued with notes payable, Shares | 150,000 |  |  |  |  |  |  |
Adjustments related to acquisition of ProElite |  | (602,493) | 124,032 |  |  |  |  | (478,461)
Stock subscription receivable |  | (749,968) |  | 749,968 |  |  |  |
Impact of derivative liability |  | (8,699,991) | (390,198) |  |  |  |  | (9,090,189)
Net loss |  |  | (22,635,834) |  |  |  |  | (22,635,834)
Ending Balance,, Shares at Dec. 31, 2011 | 88,157,055 |  |  |  |  |  |  |
Ending Balance,, Amount at Dec. 31, 2011 | 88,157 | 33,264,918 | (49,385,387) |  |  | 18 | 9 | (16,032,285)
Issuance of common stock for cash, Amount | 412 | 143,829 |  |  |  |  |  | 144,241
Issuance of common stock for cash, Shares | 411,429 |  |  |  |  |  |  |
Issuance of Series E preferred stock for cash |  | 869,999 |  |  |  |  |  | 869,999
Conversion of preferred stock to common stock, Amount | 166 | (166) |  |  |  |  |  |
Conversion of preferred stock to common stock, Shares | 166,666 |  |  |  |  |  |  |
Stock for services, Amount | 700 | 1,557,543 |  |  |  |  |  | 1,558,243
Stock for services, Shares | 700,000 |  |  |  |  |  |  |
Adjustments related to acquisition of ProElite |  | 2,106 | (482,023) |  |  |  |  | (479,916)
Stock expense, value of warrants and options, Amount | 900 | 3,283,455 |  |  |  |  |  | 3,284,355
Stock expense, value of warrants and options, Shares | 900,000 |  |  |  |  |  |  |
Cancellation and reissue of shares, net, Amount | (21) | 21 |  |  |  |  |  |
Cancellation and reissue of shares, net, Shares | (21,256) |  |  |  |  |  |  |
Reduction in shares accrued for issuance to former CEO, Amount | (2,161) | 2,161 |  |  |  |  |  |
Reduction in shares accrued for issuance to former CEO, Shares | (2,161,339) |  |  |  |  |  |  |
Shares issued in settlement of contract, Amount | 786 | 117,132 |  |  |  |  |  | 117,918
Shares issued in settlement of contract, Shares | 786,119 |  |  |  |  |  |  |
Shares issued as dividends on preferred stock, Amount | 145 | (145) |  |  |  |  |  |
Shares issued as dividends on preferred stock, Shares | 145,003 |  |  |  |  |  |  |
Adjustment to preferred stock |  |  |  |  |  | 1 |  | 1
Impact of derivative liability |  | (999,999) |  |  |  |  |  | 999,999
Net loss |  |  | (6,849,815) |  |  |  |  | (6,849,815)
Ending Balance,, Shares at Dec. 31, 2012 | 89,083,677 |  |  |  |  |  |  |
Ending Balance,, Amount at Dec. 31, 2012 | $ 89,084 | $ 38,240,854 | $ (56,717,225) |  |  | $ 19 | $ 9 | $ 18,387,260

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