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16. Segment Information (Details) (USD $)
 3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Dec. 31, 2012
Segment Information      
Revenues $ 71,667 $ 159,542  
Cost of sales 0 228,502  
Gross margin 71,667 (68,960)  
Deprec. & Amort 9,152 9,880  
Segment profit (2,192,837) (2,352,168)  
Operating expenses 2,264,504 2,283,208  
Other expenses (2,564) 0  
Adjustments to fair value of derivative securities 236,850 (2,047,405)  
Net loss (2,483,459) (307,168)  
Net loss attributable to common shareholders 6,679 16,196  
Preferred dividends $ 124,375 $ 124,168  
Net loss attributable to common shareholders (2,601,155) (415,140)  
Assets 2,187,890   2,446,297
Liabilities 21,924,619   20,852,636
Stratus Rewards [Member]
      
Segment Information      
Revenues        
Cost of sales        
Gross margin        
Deprec. & Amort        
Segment profit        
Operating expenses 93 93  
Other expenses        
Adjustments to fair value of derivative securities        
Net loss (93) (93)  
Net loss attributable to common shareholders (93) (93)  
Assets    1,073  
Liabilities 122     
ProElite [Member]
      
Segment Information      
Revenues 72 160  
Cost of sales    229  
Gross margin 72 (69)  
Deprec. & Amort        
Segment profit 72 (69)  
Operating expenses 172 255  
Other expenses 33     
Adjustments to fair value of derivative securities        
Net loss (134) (324)  
Net loss attributable to common shareholders (134) (324)  
Assets 1,677 2,019  
Liabilities 1,998 1,769  
Other Events [Member]
      
Segment Information      
Revenues        
Cost of sales        
Gross margin        
Deprec. & Amort        
Segment profit        
Operating expenses        
Other expenses        
Adjustments to fair value of derivative securities        
Net loss        
Net loss attributable to common shareholders        
Assets        
Liabilities        
Other [Member]
      
Segment Information      
Revenues        
Cost of sales        
Gross margin        
Deprec. & Amort 9 10  
Segment profit (9) (10)  
Operating expenses 1,990 1,926  
Other expenses 20 2  
Adjustments to fair value of derivative securities 237 (2,047)  
Net loss (2,257) 110  
Net loss attributable to common shareholders 7 16  
Preferred dividends $ 124 $ 124  
Net loss attributable to common shareholders (2,374) 2  
Assets 511 483  
Liabilities 19,804 17,841  
Total
      
Segment Information      
Revenues 72 160  
Cost of sales    229  
Gross margin 72 (69)  
Deprec. & Amort 9 10  
Segment profit 63 (79)  
Operating expenses 2,255 2,274  
Other expenses 54 2  
Adjustments to fair value of derivative securities 237 (2,047)  
Net loss (2,483) (308)  
Net loss attributable to common shareholders 7 16  
Preferred dividends $ 124 $ 124  
Net loss attributable to common shareholders (2,601) (415)  
Assets 2,188 3,575  
Liabilities $ 21,925 $ 19,610