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15. Segment Information (Details) (USD $) | 3 Months Ended | 6 Months Ended |
--- | --- | --- | ---
Jun. 30, 2013 | Jun. 30, 2012 | Jun. 30, 2013 | Jun. 30, 2012 | Dec. 31, 2012
Segment Information |  |  |  |  |
Revenues |  | $ 71,666 | $ 71,667 | $ 231,208 |
Cost of sales |  | 6,451 |  | 234,953 |
Gross margin |  | 65,215 | 71,667 | (3,745) |
Deprec. & Amort | 7,946 | 9,878 | 17,098 | 19,758 |
Segment profit | (8,225,960) | (2,442,673) | (10,418,797) | (4,794,841) |
Operating expenses | 8,225,960 | 2,507,888 | 10,490,464 | 4,791,096 |
Other expenses | (490) | 760,696 | (3,054) | 760,696 |
Adjustments to fair value of derivative securities | (9,216,927) | 17,915,403 | (8,980,077) | 15,867,998 |
Net loss | 2,339,738 | (21,168,484) | (143,721) | (21,475,653) |
Net loss attributable to common shareholders | 7,752 | 16,196 | 14,431 | 24,730 |
Preferred dividends | $ 47,250 | $ 121,505 | $ 171,625 | $ 245,673 |
Net loss attributable to common shareholders | 2,300,240 | (21,273,793) | (300,915) | (21,696,596) |
Assets | 197,482 |  | 197,482 |  | 2,446,297
Liabilities | 8,767,072 |  | 8,767,072 |  | 20,852,636
Stratus Rewards [Member] |  |  |  |  |
Segment Information |  |  |  |  |
Revenues |  |  |  |  |
Cost of sales |  |  |  |  |
Gross margin |  |  |  |  |
Deprec. & Amort |  |  |  |  |
Segment profit |  |  |  |  |
Operating expenses |  |  | 85 | 175 |
Other expenses |  |  |  |  |
Adjustments to fair value of derivative securities |  |  |  |  |
Net loss |  |  | (85) | (175) |
Net loss attributable to common shareholders |  |  | (85) | (175) |
Assets |  | 1,073 |  | 1,073 |
Liabilities | 122 | 200 | 122 | 200 |
ProElite [Member] |  |  |  |  |
Segment Information |  |  |  |  |
Revenues |  |  | 72 | 231 |
Cost of sales |  |  |  | 235 |
Gross margin |  |  | 72 | (4) |
Deprec. & Amort |  |  |  |  |
Segment profit |  |  | 72 | (4) |
Operating expenses |  |  | 129 | 578 |
Other expenses |  |  | 8 | 38 |
Adjustments to fair value of derivative securities |  |  |  |  |
Net loss |  |  | (65) | (620) |
Net loss attributable to common shareholders |  |  | (65) | (620) |
Assets | 26 | 1,924 | 26 | 1,924 |
Liabilities | 1,517 | 2,085 | 1,517 | 2,085 |
Other Events [Member] |  |  |  |  |
Segment Information |  |  |  |  |
Revenues |  |  |  |  |
Cost of sales |  |  |  |  |
Gross margin |  |  |  |  |
Deprec. & Amort |  |  |  |  |
Segment profit |  |  |  |  |
Operating expenses |  |  |  |  |
Other expenses |  |  |  |  |
Adjustments to fair value of derivative securities |  |  |  |  |
Net loss |  |  |  |  |
Net loss attributable to common shareholders |  |  |  |  |
Assets |  |  |  |  |
Liabilities |  |  |  |  |
Other [Member] |  |  |  |  |
Segment Information |  |  |  |  |
Revenues |  |  |  |  |
Cost of sales |  |  |  |  |
Gross margin |  |  |  |  |
Deprec. & Amort |  |  | 17 | 20 |
Segment profit |  |  | (17) | (20) |
Operating expenses |  |  | 10,259 | 4,018 |
Other expenses |  |  | 107 | 775 |
Adjustments to fair value of derivative securities |  |  | (10,390) | 15,868 |
Net loss |  |  | 7 | (20,681) |
Net loss attributable to common shareholders |  |  | 14 | 25 |
Preferred dividends |  |  | $ 172 | $ 246 |
Net loss attributable to common shareholders |  |  | (151) | (20,902) |
Assets | 172 | 712 | 172 | 712 |
Liabilities | 7,128 | 29,472 | 7,128 | 29,472 |
Total |  |  |  |  |
Segment Information |  |  |  |  |
Revenues |  |  | 72 | 231 |
Cost of sales |  |  |  | 235 |
Gross margin |  |  | 72 | (4) |
Deprec. & Amort |  |  | 17 | 20 |
Segment profit |  |  | 55 | (24) |
Operating expenses |  |  | 10,473 | 4,771 |
Other expenses |  |  | 115 | 813 |
Adjustments to fair value of derivative securities |  |  | (10,390) | 15,868 |
Net loss |  |  | (143) | (21,476) |
Net loss attributable to common shareholders |  |  | 14 | 25 |
Preferred dividends |  |  | $ 172 | $ 246 |
Net loss attributable to common shareholders |  |  | (301) | (21,697) |
Assets | 197 | 3,709 | 197 | 3,709 |
Liabilities | $ 8,767 | $ 31,757 | $ 8,767 | $ 31,757 |

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