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15. Segment Information (Details) (USD $)
 3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Dec. 31, 2012
Segment Information          
Revenues    $ 71,666 $ 71,667 $ 231,208  
Cost of sales    6,451    234,953  
Gross margin    65,215 71,667 (3,745)  
Deprec. & Amort 7,946 9,878 17,098 19,758  
Segment profit (8,225,960) (2,442,673) (10,418,797) (4,794,841)  
Operating expenses 8,225,960 2,507,888 10,490,464 4,791,096  
Other expenses (490) 760,696 (3,054) 760,696  
Adjustments to fair value of derivative securities (9,216,927) 17,915,403 (8,980,077) 15,867,998  
Net loss 2,339,738 (21,168,484) (143,721) (21,475,653)  
Net loss attributable to common shareholders 7,752 16,196 14,431 24,730  
Preferred dividends $ 47,250 $ 121,505 $ 171,625 $ 245,673  
Net loss attributable to common shareholders 2,300,240 (21,273,793) (300,915) (21,696,596)  
Assets 197,482   197,482   2,446,297
Liabilities 8,767,072   8,767,072   20,852,636
Stratus Rewards [Member]
          
Segment Information          
Revenues            
Cost of sales            
Gross margin            
Deprec. & Amort            
Segment profit            
Operating expenses     85 175  
Other expenses            
Adjustments to fair value of derivative securities            
Net loss     (85) (175)  
Net loss attributable to common shareholders     (85) (175)  
Assets    1,073    1,073  
Liabilities 122 200 122 200  
ProElite [Member]
          
Segment Information          
Revenues     72 231  
Cost of sales        235  
Gross margin     72 (4)  
Deprec. & Amort            
Segment profit     72 (4)  
Operating expenses     129 578  
Other expenses     8 38  
Adjustments to fair value of derivative securities            
Net loss     (65) (620)  
Net loss attributable to common shareholders     (65) (620)  
Assets 26 1,924 26 1,924  
Liabilities 1,517 2,085 1,517 2,085  
Other Events [Member]
          
Segment Information          
Revenues            
Cost of sales            
Gross margin            
Deprec. & Amort            
Segment profit            
Operating expenses            
Other expenses            
Adjustments to fair value of derivative securities            
Net loss            
Net loss attributable to common shareholders            
Assets              
Liabilities              
Other [Member]
          
Segment Information          
Revenues            
Cost of sales            
Gross margin            
Deprec. & Amort     17 20  
Segment profit     (17) (20)  
Operating expenses     10,259 4,018  
Other expenses     107 775  
Adjustments to fair value of derivative securities     (10,390) 15,868  
Net loss     7 (20,681)  
Net loss attributable to common shareholders     14 25  
Preferred dividends     $ 172 $ 246  
Net loss attributable to common shareholders     (151) (20,902)  
Assets 172 712 172 712  
Liabilities 7,128 29,472 7,128 29,472  
Total
          
Segment Information          
Revenues     72 231  
Cost of sales        235  
Gross margin     72 (4)  
Deprec. & Amort     17 20  
Segment profit     55 (24)  
Operating expenses     10,473 4,771  
Other expenses     115 813  
Adjustments to fair value of derivative securities     (10,390) 15,868  
Net loss     (143) (21,476)  
Net loss attributable to common shareholders     14 25  
Preferred dividends     $ 172 $ 246  
Net loss attributable to common shareholders     (301) (21,697)  
Assets 197 3,709 197 3,709  
Liabilities $ 8,767 $ 31,757 $ 8,767 $ 31,757