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16. Segment Information (Details) (USD $) | 3 Months Ended | 9 Months Ended |
--- | --- | --- | ---
Sep. 30, 2013 | Jun. 30, 2012 | Sep. 30, 2013 | Sep. 30, 2012 | Dec. 31, 2012
Segment Information |  |  |  |  |
Revenues | $ 0 | $ 143,334 | $ 71,667 | $ 374,542 |
Cost of sales | 0 | 850 | 0 | 235,803 |
Gross margin | 0 | 142,484 | 71,667 | 138,739 |
Deprec. & Amort | 7,479 | 9,855 | 24,577 | 29,613 |
Segment profit | (1,555,152) | (3,426,250) | (11,973,949) | (8,221,091) |
Operating expenses | 1,555,152 | 3,568,734 | 12,045,616 | 8,359,830 |
Net loss | (1,538,911) | (1,322,003) | (1,682,632) | (22,797,656) |
Net loss attributable to common shareholders | 13,634 | (84) | 28,065 | 5,951 |
Preferred dividends | $ 0 | $ 119,744 | $ 171,625 | $ 365,417 |
Net loss attributable to common shareholders | (1,525,277) | (1,441,831) | (1,826,192) | (23,157,122) |
Assets | 3,234,508 |  | 3,234,508 |  | 2,446,297
Liabilities | 9,570,679 |  | 9,570,679 |  | 20,852,636
Stratus Rewards [Member] |  |  |  |  |
Segment Information |  |  |  |  |
Revenues |  |  |  |  |
Cost of sales |  |  |  |  |
Gross margin |  |  |  |  |
Deprec. & Amort |  |  |  |  |
Segment profit |  |  |  |  |
Operating expenses |  |  | 85 | 263 |
Other expenses |  |  |  |  |
Adjustments to fair value of derivative securities |  |  |  |  |
Net loss |  |  | (85) | (263) |
Net loss attributable to common shareholders |  |  | (85) | (263) |
Assets |  |  |  | 1,073 |
Liabilities | 122 |  | 122 | 300 |
ProElite [Member] |  |  |  |  |
Segment Information |  |  |  |  |
Revenues |  |  | 72 | 375 |
Cost of sales |  |  |  | 236 |
Gross margin |  |  | 72 | 139 |
Deprec. & Amort |  |  |  | 2 |
Segment profit |  |  | 72 | 137 |
Operating expenses |  |  | 192 | 803 |
Other expenses |  |  | 60 | 68 |
Adjustments to fair value of derivative securities |  |  |  |  |
Net loss |  |  | (180) | (734) |
Net loss attributable to common shareholders |  |  | (180) | (734) |
Assets | 230 |  | 230 | 119 |
Liabilities | 2,779 |  | 2,779 | 2,271 |
Other Events [Member] |  |  |  |  |
Segment Information |  |  |  |  |
Revenues |  |  |  |  |
Cost of sales |  |  |  |  |
Gross margin |  |  |  |  |
Deprec. & Amort |  |  |  |  |
Segment profit |  |  |  |  |
Operating expenses |  |  |  |  |
Other expenses |  |  |  |  |
Adjustments to fair value of derivative securities |  |  |  |  |
Net loss |  |  |  |  |
Net loss attributable to common shareholders |  |  |  |  |
Preferred dividends |  |  |  |  |
Net loss attributable to common shareholders |  |  |  |  |
Assets |  |  |  |  |
Liabilities |  |  |  |  |
Other [Member] |  |  |  |  |
Segment Information |  |  |  |  |
Revenues |  |  |  |  |
Cost of sales |  |  |  |  |
Gross margin |  |  |  |  |
Deprec. & Amort |  |  | 25 | 28 |
Segment profit |  |  | (25) | (28) |
Operating expenses |  |  | 11,744 | 7,265 |
Other expenses |  |  | 38 | 663 |
Adjustments to fair value of derivative securities |  |  | (10,390) | 13,845 |
Net loss |  |  | (1,417) | (21,802) |
Net loss attributable to common shareholders |  |  | 28 | 6 |
Preferred dividends |  |  | $ 172 | $ 365 |
Net loss attributable to common shareholders |  |  | (1,561) | (22,161) |
Assets | 3,005 |  | 3,005 | 2,752 |
Liabilities | 6,671 |  | 6,671 | 37,144 |
Total |  |  |  |  |
Segment Information |  |  |  |  |
Revenues |  |  | 72 | 375 |
Cost of sales |  |  |  | 236 |
Gross margin |  |  | 72 | 139 |
Deprec. & Amort |  |  | 25 | 30 |
Segment profit |  |  | 47 | 109 |
Operating expenses |  |  | 12,021 | 8,331 |
Other expenses |  |  | 98 | 730 |
Adjustments to fair value of derivative securities |  |  | (10,390) | 13,845 |
Net loss |  |  | (1,682) | (22,798) |
Net loss attributable to common shareholders |  |  | 28 | 6 |
Preferred dividends |  |  | $ 172 | $ 365 |
Net loss attributable to common shareholders |  |  | (1,826) | (23,157) |
Assets | 3,235 |  | 3,235 | 3,944 |
Liabilities | $ 9,572 |  | $ 9,572 | $ 39,715 |

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