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Condensed Consolidated Statements of Operations - USD ($) | 12 Months Ended
--- | ---
Dec. 31, 2016 | Dec. 31, 2015
Income Statement [Abstract] |  |
Sales | $ 3,042,527 | $ 2,326,664
Less excise taxes, customer programs and incentives | 934,221 | 624,046
Net sales | 2,108,306 | 1,702,618
Cost of sales | 1,280,344 | 870,390
Gross profit | 827,962 | 832,228
Operating expenses: |  |
Advertising, promotional and selling expenses | 1,244,152 | 923,310
General and administrative expenses | 3,881,771 | 3,450,436
Loss from operations | (4,297,961) | (3,541,518)
Other income (expense), net |  |
Interest expense | (862,468) | (112,458)
Gain on spin-off of subsidiary |  | 52,890
Other income (expense) | (39,190) | 20
Total other expense, net | (901,658) | (59,548)
Loss before income taxes | (5,199,619) | (3,601,066)
Provision for income taxes |  |
Net loss | (5,199,619) | (3,601,066)
Dividends on convertible preferred stock | (51,674) |
Net loss available to common shareholders | $ (5,251,293) | $ (3,601,066)
Basic and diluted net loss per common share (in dollars per share) | $ (1.40) | $ (1.57)
Basic and diluted weighted average common shares outstanding (in shares) | 3,741,842 | 2,287,518

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